Sharon Shao
New Taipei City
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work History
Deputy Director, Enterprise Service Department
iThome Weekly
- Collaborated with over 100 clients including Microsoft, NetApp, and Brocade in various promotions on the weekly magazine, website, booklet, and e-newsletter to maximize the profits and attain sales goals for the clients and iThome
- Presented advertising recommendations for product launch and product promotion to executives (CEOs and CMOs) and marketing planners of clients’ companies
- Increased individual sales revenue 230% over a two-year period
- Developed and managed customized cross-media marketing campaigns for large clients such as Microsoft and local channel such as Bestcom and Zerone
- Interviewed, trained, and supervised new account executives of the advertising department.
Reporter
Business Next Magazine
- Responsible for Software Industry
Editor of Technology Channel
Taiwan.com
APAC Event Marketing Manager
NetApp
5 2020 - 5 2024
- Spearheaded a team with 4 team members for events strategy setting, execution with multiple parties across APAC (exclude China) Region
- Event scale from 15-500+, from physical to virtual, industry wide events to VIP gatherings with online to offline activations
- Averaged satisfaction over 90% successfully build the word of mouth for the brand.
Field Marketing Manager
NetApp Taiwan
12.2018 - 04.2020
- Integration of brand marketing and communication plan to target new customers/installed base through business insights, global and local market analysis with clear business goal
- Lead and execute marketing campaigns with local disti and partners to develop cross channel premium experience
- Increase brand awareness, clients’ satisfactions
- Lead the flagship event – NetApp INSIGHT Taiwan and achieved the highest attendee numbers, over 800, with solid sales outcome.
Marketing Specialist
VMware Taiwan
10.2013 - 12.2018
- Join VMware Taiwan since 2013/10 as contractor and responsible for: Marketing event (vFORUM, Product Launch Roadshow…) support and execution
- Tech Day/Friday series arrangement and execution
- Online campaign (Virtual Event, Webcast, Email Nurture…) planning and execution
- VMware Taiwan official Facebook fan page creation and management
- VMware Taiwan official YouTube channel creation and management
- Marketing leads call-out program and follow up
- Customer Reference maintenance and annually booklet production
- Quarterly customer newsletter editing
- Internal event (Year End Party, Team building…) arrangement and coordinator.
Education
Bachelor - Department of Radio and Television
College of Communication, National Chengchi University
01.1994 - 04.1999
Skills
MS Office Word
Excel
PowerPoint presentation
Adobe Photoshop
Illustrator
Canva
PowerBI
Salesforce
ASANA
Zoom
GoTo Meeting
Webex
English: Professional working proficiency
Copywriting
Master of ceremonies
Experienced planning and execution in a wide variety of event types
Personal Information
Date of Birth: 11/19/77
Timeline
Field Marketing Manager
NetApp Taiwan
12.2018 - 04.2020
Marketing Specialist
VMware Taiwan
10.2013 - 12.2018
Bachelor - Department of Radio and Television
College of Communication, National Chengchi University
01.1994 - 04.1999
Deputy Director, Enterprise Service Department
iThome Weekly
Reporter
Business Next Magazine
Editor of Technology Channel
Taiwan.com
APAC Event Marketing Manager
NetApp
5 2020 - 5 2024
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