Amber Liu
Taipei
Summary
With nearly seven years of experience in channel and e-commerce marketing, adept at quickly adapting to changes and eager to experiment. have a keen sensitivity to copywriting, aesthetics, and emerging trends, combined with strong logical thinking abilities.
Overview
7
7
years of professional experience
Work History
Campaign Marketing Assistant Manager
LINE Taiwan
07.2021 - 07.2024
- Develop and Implement Brand Marketing Strategies: Collect and analyze market trends and information, identify consumer needs and behavior patterns to accurately propose advertising media plans, allocate and manage marketing budgets, coordinate advertising materials, craft marketing copy, and monitor performance.
- Project Integration and Cross-Department Communication: Collaborate and communicate with marketing and sales teams, among others, to achieve company goals.
- Clear Planning and Efficient Schedule Management: Demonstrate the ability to solve problems quickly and handle multiple tasks effectively.
- Analyze Relevant Marketing Data: Evaluate metrics such as campaign performance and conversion rates to inform and enhance future marketing strategy directions.
Event／Marketing Specialist
Eslite Corporation
11.2018 - 05.2021
- Planned marketing campaign and came up with unique and innovative ideas for branding, achieving increased sales by 113%.
- Increased brand awareness by non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Wrote engaging and successful marketing, advertising and website copy.
- Maintained high level of understanding of industry standards and trends.
- Planned more than 100 large-scale events such as art exhibitions, lecture and managed event logistics and operations, coordinated schedules and timelines for all events.
Marketing Assistant
Far EasTone Telecommunications Co., Ltd.
06.2017 - 10.2018
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Compiled product, market and customer data to forecast accurate sales and profit projections.
- Performed market analysis and researched latest trends.
Education
Bachelor of Arts - Economics
Fu Jen Catholic University
New Taipei, Taiwan06.2017
Skills
- Marketing Strategy Development
- Advertising Campaign Planning / Copywriting
- Digital/Social Media Marketing
- Cross-Industry Collaboration Planning and Execution
Accomplishments
- Open-minded
- Creative
- Independent
- Rational
- Observant
Timeline
Campaign Marketing Assistant Manager
LINE Taiwan
07.2021 - 07.2024
Event／Marketing Specialist
Eslite Corporation
11.2018 - 05.2021
Marketing Assistant
Far EasTone Telecommunications Co., Ltd.
06.2017 - 10.2018
Bachelor of Arts - Economics
Fu Jen Catholic University
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