Leonard Jhuang

• Managed teams of 17 professionals focused on improving business growth in terms of revenue and brand awareness.
• Managed divisional marketing, advertising and new product development.
• Build a full functions of Marketing team-Recruited a dedicated marketing manager and other team members specialize on Socials, Digitals and Public Relation.
• Successfully launched a Korea crowdfunding campaign with the result of more then 10 million NTD fund
  raised.
• Withstand the impact of Covid-19 and managed to grow the revenue with positive YoY around 15% in 2021.
• Launched INTL affiliate program to increase the revenue source.
• Collaborated with Vogue TW with Taipei fashion show which boosted brand awareness tremendously via social media sharings from celebrities.
• Collaborated with Pilotfish, Transforms, 愉悅設計, UPS on media review as brand testimonials.
• Collaborated with multiple KOC, KOL on the unboxing videos and product trials for social sharings.

• Developed quarterly business plans to evaluate cost projections.
• Operations-
  Supplier management
  -Tiered up suppliers based on company’s reliance in terms of both total procurement amount and importance level of the parts, supplier’s compliance level and lead time level.
  -Enroll the Safety Stock Management with the objective of freeing up as much as cash flow for the company while maintaining low level of the delivery lead time.
  Shipping cost optimization.
• Customer service
  Increase customer satisfaction level toward after sales service
  -Enrolled a satisfaction level survey SOP on after sales service process. Better control of ticket resolving cycle to complete each service request as soon as possible.

• Took charge of the Marketing team as well to strengthen ROMI control
  -Identified marketing outcomes from the effort input and got a closer and clearer look of the overall
  marketing channels performance conditions. Such as website traffic volume and sources (email, Direct search, referral, ads, Social), metrics on social media (Organic average reaches and engagement rate of the posts and ads performance), Cost per acquisition on official online store.
• Marketing performance optimization
  -Clear schedule and budget, manpower allocation between different marketing channels with an
  integrated marketing plan for the objectives of better brand awareness, more offline exposure and
  better ROMI.
• Social media- Better contents tailor to TA and better budget control on ads spending.
• Digital- Tried different types of paid ads like search keywords on Google, shopping cart ads on Google and monitored through ROAS.
• Top of funnel management- Generate more MQL from marketing effort.

Evaluate the manpower, team bandwidth, needs priority of the company to set the corresponding sales target and integrated strategy.
YoY of revenue in 2019 compared with 2018 is 150%. YoY of revenue in 2020 compared with 2019 is 300%. YoY of revenue in 2021 compared with 2020 is 15%.

• Articulated a clear strategy and team target on overseas sales channel expansion.
• Successfully found a suitable distributors and sales partners at EU, USA, Japan and Australia within one year. Which further create 300% of YoY on revenue growth.
• In domestic market, launched two product showrooms and company offices in Taichung and Kaohsiung, creating 60 monthly average inbound demo requests. Maintained 200% more monthly revenue contribution than 2018 and steadily growing since then.
  -Expand retail coverage in domestic market.
  -Monitored revenue contribution from existing channels like EC, education resellers, retailers and inbound
  tickets.
• Sales channels and coverage expansion on overseas market
  -Instructed INTL sales team to generate leads from leads gen platform, competitors and promote inbound channel for reseller applications through website landing page revamp.
  - Prepared appealing contents in different media formats as a BD material.
  -Clear conversion rate control of the performance of the team besides contract value,
  sales cycle and follow up monitoring.
  -Closed won over distributors across different countries.
  -Synced up with overseas partners with the demo service reservation flow for interested buyer to utilize website traffic.
• Ensured Brand Commitment from Key Accounts
  -Weekly sync up business conditions and sell out performance with Key Partners such as EU, USA, Japan and Australia to keep on track of the stock level and sales performance across different countries. Kept closed monitoring of partner’s commitment and effort input to build the global brand in different ways like marketing, after sales service, visual guideline, etc.

• Domestic market Sales Optimization
  - Identify existing revenue contribution channels and divided it into INBOUND and OUTBOUND channels while looking for potential and unexplored sales opportunities.
  -Schedule two to three meetings or conversations with potential or current clients each day for one month after onboarding to identify customer decision making journey, behavior, product applications scenario and concerns with the plan that knowledge acquired can be applied to future sales tactics.
  -Discover and seize the sales opportunities on E-commerce platforms such as PC Home, Momo through a newly arranged deals as consignment which brought 300% sales growth on EC platforms.
  -Establish new direct sales approach-Demo Services and City Workshop which have purchase conversion around 25% to 30% and boosted growth of revenue significantly.
  -Establish new indirect sales approach-Initiate Affiliate Program based on observation of maker community.
  -Expand the education reseller network, fortify the relationship and streamline the collaboration process.

• Team Lead, Speaker of campus workshop
• Online and offline campaigns proposal for integrated plan to increase brand awareness and attract young talents
• Campus workshop hosting
• Destination charger expansion project

• Restaurant partnership establishing: Restaurant contacting,negotiating,partnership establishing.
• Restaurant partner development: Generating leads, developing restaurant partner outreach channels.
• Workshop hosting: Hosting workshop independently as a communication bridge between company and restaurant owners twice a week. Briefing company performance to restaurant owners, negotiating partnership deal with restaurant owners, solving problems that restaurant owners encounter.
• Project planning and executing: Preparing business development material, using in new city expansion,from material design, data collecting and analyzing to project performance monitoring.