Summary
Overview
Work History
Education
Skills
Timeline
Generic
TingI Kung

TingI Kung

社群行銷
台北市,台灣

Summary

Through many years of experience in the media as a community, audience development, and editor, I have developed the ability to analyze data such as website SEO and social media. I am also able to write press releases, conduct team organization and communication, organize events, and other diverse abilities. In addition, I also have experience in cross-border communication and collaboration at Condé Nast. I hope I could contribute a little bit to company!

Overview

8
8
years of professional experience
2
2
Languages

Work History

Audience Development Lead

康泰納仕綜合媒體事業有限公司
12.2018 - Current
  • Developed and evaluated solution options to build consensus and drive quality solutions.
  • Collaborated with UX/UI designers to create aesthetically pleasing and highly functional user interfaces that enhanced user experience.
  • Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
  • Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
  • Cultivated partnerships with external stakeholders to maximize business opportunities and extend network reach within industry sector.
  • Facilitated successful cross-functional collaborations for completion of key projects, fostering strong working relationships among team members.
  • Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth.
  • Improved marketing to attract new customers and promote business.
  • Established team priorities, maintained schedules and monitored performance.
  • Developed and maintained relationships with audience through account development.
  • Assisted with day-to-day social media operations, working efficiently and productively with all team members.
  • Analyze extensive knowledge in data entry, analysis and reporting.
  • Created and implemented impactful strategies to increase company brand awareness and engagement.
  • Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Collaborated with team members to develop creative campaigns for social media platforms.
  • Optimized posting schedules based on platform-specific analytics to maximize content visibility.
  • Conducted regular competitor analyses, identifying opportunities to differentiate from other brands in the industry.
  • Analyzed and reported social media and online marketing campaign results.
  • Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Drove website traffic by optimizing SEO strategies within shareable social media content pieces.
  • Optimized website content and images to improve search engine rankings.

Social Media Marketer

HYPEBEAST
01.2017 - 12.2018
  • Researched and identified new opportunities for increasing company's social media presence.
  • Optimized website content and images to improve search engine rankings.
  • Created content strategies for digital media.
  • Researched and produced daily news reports.

Social Media Marketer

城邦媒體控股集團
Taipei City, TPE
12.2015 - 01.2017
  • Developed and deployed content marketing strategies to improve organic search traffic.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit.
  • Managed paid advertising campaigns, ensuring optimal return on investment through continuous monitoring and adjustment of ad spend.
  • Drove website traffic by optimizing SEO strategies within shareable social media content pieces.
  • Boosted engagement rates by curating relevant content for diverse audiences across multiple platforms.
  • Researched and analyzed industry trends to inform search marketing strategies.
  • Crafted and implemented strategies to increase search visibility and website traffic.

Education

Bachelor of Arts - Chinese Literature

淡江大學
新北市
04.2001 -

Skills

  • SEO、Social Media Data Analytical Skills

  • Audience Analysis

  • Relationship Building

  • Photography and Videography

  • Trend Monitoring

  • Email Marketing

  • SEO knowledge

  • Social Media Management

  • Press Release Writing

Timeline

Audience Development Lead

康泰納仕綜合媒體事業有限公司
12.2018 - Current

Social Media Marketer

HYPEBEAST
01.2017 - 12.2018

Social Media Marketer

城邦媒體控股集團
12.2015 - 01.2017

Bachelor of Arts - Chinese Literature

淡江大學
04.2001 -

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TingI Kung社群行銷