Alice Shih
Taoyuan,TPE
Summary
I am confident in marketing planning, with a lot of ideas, thoughtful thinking and organizational skills. I can connect physical and virtual marketing models and accept multiple perspectives.
Overview
6
6
years of post-secondary education
9
9
years of professional experience
Work History
Integrated Marketing
BIRKENSTOCK
Taipei
04.2020 - 09.2020
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Continually maintained and improved company's reputation and positive image in markets served.
- Consulted with product development teams to enhance products based on customer data.
- Developed insights on marketing campaigns to assess performance against goals.
Planner
Shopee
Taipei
11.2017 - 02.2019
- Manage manufacturers, plan platform content, services and activities.
- Select appropriate product activities, vendor bargaining, competitive analysis, and project reports.
- Communicate with manufacturers and cross-department.
PM
OB
Taipei
08.2016 - 10.2017
- Responsible for the marketing planning of the auxiliary line products (pajamas, women's shoes, bags, socks, sportswear, food, lifestyle items, beauty care products, etc.)
- Official website Banner planning, copywriting, promotional activity planning.
- FB, Line, EDM, IG content planning 4.Coordinate with several department to meet customer's need.
- APP event planning, promotion, member activities.
- KPI reached, weekly report, monthly report , data analysis.
Integrated Marketing
VOGUE
Taipei
09.2015 - 12.2015
- Brand online advertising marketing project planning.
- KOL contact.
- VOGUE website content marketing proposal and implementation.
- Responsible for the design, production and delivery of newsletters, banners and various promotional texts.
- Track the effectiveness of online marketing and services.
- Control the quality of website content., SOGO 1.
- Responsible for the planning, arrangement and implementation of various activities (such as annual activities, public relations activities, festival activities, channel activities, product promotion activities, company image activities and corporate brand activities).
- Counter personnel management, vendor contact, customer complaint processing, performance report organization and analysis.
Marketing Specialist
CATWORLD
Taoyuan
12.2011 - 06.2015
- Responsible for the planning, execution and maintenance of the front- end and back-end functions of the website.
- Plan internet content, services and activities.
- Social media management.
- Track the effectiveness of online marketing and services.
- Facebook social media operations.
- Department store sale event planning.
Floor Supervisor
SOGO department store
Taipei
09.2008 - 01.2011
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Assessed sales reports to identify and enhance sales performance, support inventory oversight and capitalize on emerging trends.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Counter personnel management, vendor contact, customer complaint processing, performance report organization and analysis.
Education
Business Administration
Yuan Ze Graduate School
09.2014 - 06.2016
Business Administration
Chinese Culture University
09.2004 - 06.2008
Skills
Marketing Copywriting Strategy(2016)Communication and Culture,Berkeley(2007)
Excellent Microsoft Office skills (WORD, EXCEL, PPT)
Business minded and interest in Fashion
Mindset with great flexibility to adapt in a fast paced, changing environment
Integrated marketing campaign development
Promotions and marketing strategies
Online and traditional marketing
Online marketing strategies
Marketing strategy
Content Marketing
Timeline
Integrated Marketing
BIRKENSTOCK
04.2020 - 09.2020
Planner
Shopee
11.2017 - 02.2019
PM
OB
08.2016 - 10.2017
Integrated Marketing
VOGUE
09.2015 - 12.2015
Business Administration
Yuan Ze Graduate School
09.2014 - 06.2016
Marketing Specialist
CATWORLD
12.2011 - 06.2015
Floor Supervisor
SOGO department store
09.2008 - 01.2011
Business Administration
Chinese Culture University
09.2004 - 06.2008