Summary
Overview
Work History
Education
Skills
Timeline
GeneralManager

Alice Shih

Taoyuan,TPE

Summary

I am confident in marketing planning, with a lot of ideas, thoughtful thinking and organizational skills. I can connect physical and virtual marketing models and accept multiple perspectives.

Overview

6
6
years of post-secondary education
9
9
years of professional experience

Work History

Integrated Marketing

BIRKENSTOCK
Taipei
04.2020 - 09.2020
  • Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
  • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Consulted with product development teams to enhance products based on customer data.
  • Developed insights on marketing campaigns to assess performance against goals.

Planner

Shopee
Taipei
11.2017 - 02.2019
  • Manage manufacturers, plan platform content, services and activities.
  • Select appropriate product activities, vendor bargaining, competitive analysis, and project reports.
  • Communicate with manufacturers and cross-department.

PM

OB
Taipei
08.2016 - 10.2017
  • Responsible for the marketing planning of the auxiliary line products (pajamas, women's shoes, bags, socks, sportswear, food, lifestyle items, beauty care products, etc.)
  • Official website Banner planning, copywriting, promotional activity planning.
  • FB, Line, EDM, IG content planning 4.Coordinate with several department to meet customer's need.
  • APP event planning, promotion, member activities.
  • KPI reached, weekly report, monthly report , data analysis.

Integrated Marketing

VOGUE
Taipei
09.2015 - 12.2015
  • Brand online advertising marketing project planning.
  • KOL contact.
  • VOGUE website content marketing proposal and implementation.
  • Responsible for the design, production and delivery of newsletters, banners and various promotional texts.
  • Track the effectiveness of online marketing and services.
  • Control the quality of website content., SOGO 1.
  • Responsible for the planning, arrangement and implementation of various activities (such as annual activities, public relations activities, festival activities, channel activities, product promotion activities, company image activities and corporate brand activities).
  • Counter personnel management, vendor contact, customer complaint processing, performance report organization and analysis.

Marketing Specialist

CATWORLD
Taoyuan
12.2011 - 06.2015
  • Responsible for the planning, execution and maintenance of the front- end and back-end functions of the website.
  • Plan internet content, services and activities.
  • Social media management.
  • Track the effectiveness of online marketing and services.
  • Facebook social media operations.
  • Department store sale event planning.

Floor Supervisor

SOGO department store
Taipei
09.2008 - 01.2011
  • Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
  • Assessed sales reports to identify and enhance sales performance, support inventory oversight and capitalize on emerging trends.
  • Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
  • Counter personnel management, vendor contact, customer complaint processing, performance report organization and analysis.

Education

Business Administration

Yuan Ze Graduate School
09.2014 - 06.2016

Business Administration

Chinese Culture University
09.2004 - 06.2008

Skills

Marketing Copywriting Strategy(2016)undefined

Timeline

Integrated Marketing

BIRKENSTOCK
04.2020 - 09.2020

Planner

Shopee
11.2017 - 02.2019

PM

OB
08.2016 - 10.2017

Integrated Marketing

VOGUE
09.2015 - 12.2015

Business Administration

Yuan Ze Graduate School
09.2014 - 06.2016

Marketing Specialist

CATWORLD
12.2011 - 06.2015

Floor Supervisor

SOGO department store
09.2008 - 01.2011

Business Administration

Chinese Culture University
09.2004 - 06.2008

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Alice Shih