Alyssa Yu

• Manage 150+ RTB and FB campaigns in Greater China region, driving over 800k USD revenue per quarter. Worked with clients such as Taobao, Sony, McDonald’s, HBHousing, and a large amount of gaming and utility apps.

• Drawing on my prior client facing experience, capable of offering tailored suggestions for problems encountered in various campaigns. Analyze and optimize campaigns based on data across various dimensions, finding insights that help campaigns to meet clients’ goal.

• Collaborate with PM and AI scientists to solve campaign challenges such as fraud issues and achieve higher incremental conversions.

• Managed over 200 campaigns across various vertical, including branding, e-commerce, and app installs, spanning industries such as finance, electronics, and all kinds of FMCG. For example, Taobao, L’Oréal, Pandora, LV, Quaker.

• Monitored campaign performance and optimization, coordinated cross-department communication with stockholders to resolve campaign challenges, ensuring client goals were met. Achieve client retention rate at 95%, and maintaining strong relationships.

• Provided MBR (Monthly Business

Review) and QBR (Quarterly Business Review) planning for clients, manage client’s expectations, driving upsell opportunities, increase revenue by 27% quarter-over-quarter.

• Conceptualized and executed quarterly marketing campaigns, including cost estimation and cross-department communication.

• Organizing key sales points of each winery to support sales teams and distributors.

• Planned and executed media events, leveraging media influence to promote winery brands online.

• Responsible for planning and executing PR strategies for clients, coordinating internal and external resources to ensure seamless project execution. Skilled in strong communication and project management abilities, enhancing brand visibility and influence.

• Maintain strong media relationships, draft press releases, and organize media events to amplify brand exposure.

• Manage social media platforms, curate marketing content, and increase audience engagement.

• Organize brand launches, press conferences, and KOL collaborations to maximize brand impact.