Amber Chen
Marketing / Project Manager
Summary
Marketing professional with 2+ years of experience driving revenue growth and optimizing digital marketing performance, particularly within the fast-paced technology and gaming industries. Proficient in integrated marketing strategies, media analytics, and cross-functional collaboration. Achieved 200% revenue growth and a 97% CPA reduction. Driven to lead impactful marketing projects in the consumer electronics market, leveraging my deep understanding of the gaming community and their needs.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Marketing Specialist
Gamania Digital Entertainment Co., Ltd.
02.2023 - 10.2024
- Directed integrated marketing campaigns, achieving 200% revenue growth and a 97% reduction in CPA
- Spearheaded player engagement strategies, resulting in a 109.88% increase in MAU
- Led cross-department collaboration for UX-driven website projects, ensuring a 95% satisfaction rate
- Conducted team training on SEO and integrated marketing strategies to enhance efficiency
- Partnered with over 100 KOLs/KOCs to amplify product visibility and engagement
Marketing Specialist
Garena
07.2022 - 09.2022
- Developed 8 cross-industry partnership proposals, securing strategic collaborations to enhance brand exposure
- Managed project timelines and budgets, ensuring on-time delivery and quality
- Organized influencer campaigns with 20+ KOLs, boosting product awareness and engagement
Account Executive
Ogilvy Taiwan
06.2021 - 07.2022
- Managed NT$20M+ marketing budgets, achieving a 54.2% increase in engagement
- Designed and executed flagship IMC campaigns for clients such as Samsung and Coca-Cola
- Led influencer collaborations with 75+ KOLs, including celebrity endorsements
- Produced 42+ social media reports, integrating trend analysis and actionable insights
Video Content Intern
Ettoday 遊戲雲
06.2020 - 05.2021
- Created video content achieving 81,000 views and an average audience of 6,000
- Increased fan page followers by 35,000 through creative content strategies
- Supported video shoots and optimized community engagement
Graphic Design Assistant (Part-Time)
Torres Co., Ltd.
06.2018 - 02.2019
- Designed graphics and materials, growing fan base by 1.7% and increasing corporate orders
- Assisted in client outreach and managed project coordination for successful event execution
Education
Bachelor of Arts - Public Relations and Advertising
Shih Hsin University
05.2017 - 06.2021
Skills
Software:
Awards
- Outstanding Talent Award – Shih Hsin University
- TAA Campus Proposal Competition – Participant
Timeline
Marketing Specialist
Gamania Digital Entertainment Co., Ltd.
02.2023 - 10.2024
Marketing Specialist
Garena
07.2022 - 09.2022
Account Executive
Ogilvy Taiwan
06.2021 - 07.2022
Video Content Intern
Ettoday 遊戲雲
06.2020 - 05.2021
Graphic Design Assistant (Part-Time)
Torres Co., Ltd.
06.2018 - 02.2019
Bachelor of Arts - Public Relations and Advertising
Shih Hsin University
05.2017 - 06.2021
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