Andrea Chen
Product Manager
Taipei
Summary
Product Strategist & Business Architect with 10+ years of experience in product planning, pricing architecture, and cross-regional business execution in the automotive and IoT sectors. Adept at turning customer needs into strategic roadmaps, structuring cost models for global RFQs, and driving alignment across engineering, BD, and operations. Known for transforming data into compelling business narratives that influence decisions and win buy-in.
Overview
12
12
years of professional experience
Work History
Product Manager – Smart Access
Foxconn Interconnect Technology
01.2022 - Current
- Drove product strategy and pricing architecture for Smart Access solutions, serving global OEMs including Ceer, McLaren, Kawasaki, Hyundai, and Xiaomi.
- Designed cost models and business proposals aligned with OEM targets, improving bid efficiency and proposal hit rate.
- Enabled internal alignment by developing sales kits and structured decision frameworks, bridging R&D, BD, and operations.
Business Project Manager – Automotive Electronics
Foxconn Interconnect Technology
04.2017 - 01.2022
- Orchestrated pre-sale project responses by translating complex requirements into integrated solution proposals.
- Delivered 20+ RFQ packages with full commercial and technical alignment, supporting customer engagement across Asia, the US, the Middle East, and Europe.
- Acted as a strategic interface between global clients and internal teams, ensuring proposal quality, timeline control, and alignment on technical and commercial deliverables.
Territory Project Manager
ASUSTeK Computer Inc.
11.2016 - 04.2017
- Coordinated GTM operations between HQ and US regional teams, aligning on product launch timelines, pricing strategies, and market positioning.
- Managed forecast reconciliation and supply planning with US distributors, optimizing inventory flow and minimizing order gaps across multiple SKUs.
Business Development Manager
HTC Corporation
01.2013 - 06.2016
- Led a strategic business development initiative for a system-level automotive electronics solution targeting BMW.
Education
MBA -
Sophia University
Tokyo01-2010
BA - Journalism & Media
University of California, Berkeley
Berkeley01-2006
Skills
- Product strategy & road-mapping
- Market analysis
- Business model design
- Contract negotiation
- Cost structuring & optimization
- Go-to-Market planning
- RFQ/RFI management
Timeline
Product Manager – Smart Access
Foxconn Interconnect Technology
01.2022 - Current
Business Project Manager – Automotive Electronics
Foxconn Interconnect Technology
04.2017 - 01.2022
Territory Project Manager
ASUSTeK Computer Inc.
11.2016 - 04.2017
Business Development Manager
HTC Corporation
01.2013 - 06.2016
MBA -
Sophia University
BA - Journalism & Media
University of California, Berkeley
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