Andy Chiu
Taipei City
Summary
3+ years of experience in account management, merchandising planning and operation in retail and wholesale channel. Familiar with working under cross-region/culture environments and organizations. Footwear and sport industry background with sufficient knowledge in running, hiking and lifestyle.
Overview
4
4
years of professional experience
Work History
Product Merchandiser
HOKA Taiwan (Starlike Co., Ltd.)
10.2022 - Current
- Developed seasonal and long-term product and assortment strategies to meet the needs of different channels. With complete planning, revenue of HOKA in 2023 increased by 70% compared to 2022 in Taiwan.
- Provided sell-in, sell-out, sell-through, and sales analysis with recommended action plans to improve product performance across entire seasonal ranges.
- Streamlined product assortment by evaluating sales performance, discontinuing slow-selling items, and introducing new offerings based on customer demand.
- Achieved consistent compliance with corporate visual merchandising guidelines by conducting routine audits and addressing any identified discrepancies promptly.
- Maximized retail space utilization by creatively configuring display fixtures to showcase a greater variety of products.
Product & Sale Management Specialist
VICTOR
09.2020 - 05.2022
- Consolidate the product segmentation/ price tier to fit for different wholesale channel.
- Created compelling products and materials that showcased unique selling points while resonating with target audiences. Ex. collaborations project with famous animation.
- Closely coordinate with operation team and key stakeholders to have good control for product delivery and launch plan.
- Elevated user experience by incorporating customer feedback into product enhancements and optimizations.
Education
Bachelor of Science - Political Science (International Relations)
National Taiwan University
09.2019
Skills
- Merchandise presentation
- Merchandising Analytics
- Data-driven decision-making
- Excel
Languages
Taiwanese
Native language
English
Advanced
C1
Spanish
Intermediate
B1
Timeline
Product Merchandiser
HOKA Taiwan (Starlike Co., Ltd.)
10.2022 - Current
Product & Sale Management Specialist
VICTOR
09.2020 - 05.2022
Bachelor of Science - Political Science (International Relations)
National Taiwan University
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