Andy Feng

International Business Manager with 15+ years in the footwear industry, specializing in brand development, order management, and cross-border factory coordination. Proven record of securing partnerships with leading sports brands and scaling operations to 800,000 pairs/month. Skilled in client relationship management, business growth, and production oversight.

• Launched the Vietnam operation from zero and secured Adidas, PUMA, and Skechers within the first year.
• Scaled monthly order volume from 200,000 pairs (USD 200K in 2016) to 800,000 pairs (USD 800K) by 2018–2019.
• Expanded client network through business trips to Vietnam, China, Cambodia, Singapore, and the U.S., strengthening global relationships.
• Built long-term partnerships with top sports brands, ensuring steady factory capacity and revenue stability.

• My greatest career challenge and period of growth came during my time at Hsiehyi Vietnam Co., Ltd., where I was responsible for the business of EVA injection midsoles. I joined in the late stages of factory establishment in 2015, stepping into a completely unfamiliar environment. Starting from scratch, I independently developed relationships with brands and shoe factories to gradually secure orders.
• From the third quarter of 2015, orders steadily increased. By 2016, monthly production reached 200,000 pairs (around USD 200K). In 2017, this rose to 500,000 pairs, and from 2018 to 2019 stabilized at 800,000 pairs (around USD 800K). After 2019, we strategically collaborated with shoe factories to gradually adjust production capacity structure. These results were achieved through persistent efforts in maintaining long-term cooperation with international brands and manufacturers, including Adidas, PUMA, Skechers, CROCS, and Under Armour.
• In addition, my frequent business trips to Vietnam, China, Cambodia, Singapore, and the United States greatly expanded my international perspective and ability to work across different cultural environments.

• Short-term goal: Quickly adapt to the company culture, working environment, and client needs, while being ready to take on overseas assignments or business trips.
• Mid-term goal: Deepen my understanding of existing clients’ strategies, actively develop potential clients, and further enhance my skills through business or language courses.
• Long-term goal: Grow into a management role with strong leadership capabilities, helping the company achieve business objectives and continuously create opportunities for international brand partnerships.