Fashion
Andy Lu
Graphic Designer
6F-1, No.191, Sec. 1 Tun-Hua S. Rd.,Taipei City, Taiwan
Summary
Profile Summary
Creative and detail-oriented designer with a Bachelor of Fine Arts degree in Graphic Design from ArtCenter College of Design. Adept in motion graphics, brand identity, and editorial design, combining technical skills with a deep appreciation for fine arts and storytelling. Passionate about creating innovative works that inspire, evoke emotions, and amaze audiences. Bilingual in Mandarin and English, with a strong ability to collaborate both remotely and in-person.
Overview
2025
2025
years of professional experience
Work History
Digital Marketing Strategist
Huitang Co., Ltd.
10.2024 - Current
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
- Managed social media platforms for optimal engagement, sharing relevant content that resonated with the target audience.
Freelance Logotype Graphic Designer
Tiffany Queen
8 2024 - 9 2024
- Created a customized logotype for one of the biggest drag performers in Taiwan- Tiffany Queen.
- This logotype will be used for the backdrops/stages for her future performances.
Graphic Designer
Naked Wardrobe
11.2022 - 07.2023
- Create high level identity designs that reflect strategic goals for the fashion brand and elevate the brand to a clean, modern, and luxurious aesthetic.
- Create effective social media contents and video/motion graphics that encourage share-ability and buzz across their large (2 million followers) social platforms.
- Developed creative design for print materials, brochures, banners, and signs.
- Developed and executed concepts for brand photoshoots, aligning visuals with campaign objectives.
- Collaborated closely with photographers to ensure creative direction and consistency in brand messaging.
- Performed photo retouching and video editing for campaigns and editorial content, maintaining high-quality standards and a cohesive aesthetic.
Freelance Motion Graphic Designer
FashionNova
04.2023 - 05.2023
- Incorporated 3D motion graphics and adobe creative suites to create a series of eye-catching social media contents for their 21.6 million follower Instagram account to promote the fashion brand's new collections.
- Increased social media engagement through the creation of compelling animated content tailored for specific target audiences.
2022 Taipei Fashion Week Motion Graphic Designer
Ministry of Economic Affairs of Taiwan
09.2022 - 10.2022
- Partnered with GQ Taiwan, along with seven Taiwanese local fashion brands to create motion graphic projections for the 2022 Taipei fashion week EZ Cool Fashion Show.
- Utilized advanced software programs like Adobe After Effects and Cinema 4D to produce the motion graphic projections that were used for the background for the runway show.
Education
Bachelor of Arts - Graphic Design
ArtCenter College of Design
Pasadena, CA 05.2018 - 2022.08
Skills
Design Expertise:
- Motion/3D Graphics
- Brand Identity
- Editorial Design
- Print Design
- Packaging Design
- Spatial Design
Software Proficiency:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe After Effects
- Cinema 4D
- Keynote
Traditional Art Skills:
- Photography
- Ink Painting
- Oil Painting
- Printmaking
- Watercolor
Languages:
- Fluent in Mandarin
- Fluent in English
Websites
Recognition
Selected for ArtCenter Student Gallery | 04/2022
Work: Y Project: The Jean Paul Gaultier Collab Show (Fashion Title Sequence Design)
ArtCenter Department Scholarship | 01/2019–08/2019
Selected for ArtCenter Student Gallery | 08/2019
Work: Where Are My Heels?: The Book of BDSM (Publication)
Gold Medal First Place, Taiwan National Student Art Competition | 01/2017
Work: Metamorphosis (Watercolor Category)
Interests
Art History
Fine Arts
Timeline
Digital Marketing Strategist
Huitang Co., Ltd.
10.2024 - Current
Freelance Motion Graphic Designer
FashionNova
04.2023 - 05.2023
Graphic Designer
Naked Wardrobe
11.2022 - 07.2023
2022 Taipei Fashion Week Motion Graphic Designer
Ministry of Economic Affairs of Taiwan
09.2022 - 10.2022
Bachelor of Arts - Graphic Design
ArtCenter College of Design
05.2018 - 2022.08
Freelance Logotype Graphic Designer
Tiffany Queen
8 2024 - 9 2024
Similar Profiles
David, Wen-Hsiang ChenDavid, Wen-Hsiang Chen
UX Writer & UI Designer at New Kinpo GroupUX Writer & UI Designer at New Kinpo Group
SHAIRA MAY DE GUZMAN MAALASHAIRA MAY DE GUZMAN MAALA
Factory Worker at Min Aik TechnologyFactory Worker at Min Aik Technology
Wallace HungWallace Hung
Product Manager at GoodWill Instrument Co.,LtdProduct Manager at GoodWill Instrument Co.,Ltd