Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Angela Hsien

Angela Hsien

Marketing Specialist/Client Advisor
Manhattan,NY

Summary

Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.

Overview

5
5
years of professional experience
3
3
years of post-secondary education

Work History

Marketing Specialist/Client Advisor

Macy's Herald Square
8 2022 - 5 2024
  • Managed relationships with external vendors, stakeholders, and agencies while developing high-quality content that increased online engagement
  • Supporting brands placing Ads, costs of reach is lower than 90% of competitors
  • Conducted market analysis resulting in 15% increase in client purchases
  • Increased client portfolio by 47.2% through targeted networking and partnership development
  • Developed and implemented strategic, omni-channel marketing plans/events geared towards target market/audience resulting in 27% boost in brand knowledge
  • Monitored and regularly updated key performance criteria and generated weekly reports to provide essential marketing and campaign usefulness insights.
  • Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
  • Conducted competitor analysis for better positioning in market and identifying growth opportunities.
  • Analyzed market trends and consumer behavior to inform data-driven marketing decisions
  • Conducted competitor analysis for better positioning in market and identifying growth opportunities
  • Boosted lead generation through creation of engaging content for social media platforms
  • Delivered comprehensive market research reports that guided executive decision-making processes
  • Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth
  • Streamlined communication processes, leading to improved collaboration between departments
  • Tracked trade show expenses to maintain budget
  • Enhanced customer engagement, utilizing email marketing campaigns and newsletters
  • Improved customer retention rates by designing customized loyalty programs tailored to individual needs
  • Managed cross-functional teams to successfully execute product launches and promotional events
  • Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes
  • On boarded new team members and coached personnel in marketing tasks
  • Increased brand awareness by developing and implementing targeted marketing campaigns
  • Elevated brand reputation through development of compelling public relations strategies and media outreach efforts
  • Analyzed campaign performance data to refine marketing tactics and strategies continuously
  • Coordinated with cross-functional teams to ensure alignment of marketing objectives with overall business goals
  • Updated and maintained marketing databases, ensuring accuracy and compliance with data protection regulations
  • Elevated brand reputation through development of compelling public relations strategies and media outreach efforts
  • Elevated brand reputation through development of compelling public relations strategies and media outreach efforts
  • Developed comprehensive marketing strategies for product launches, significantly increasing market penetration
  • Negotiated with vendors for marketing materials and services, optimizing budget allocation and ROI
  • Conducted market research to identify emerging trends, informing future marketing strategies

Private advisor/ operating lead

Burberry
07.2021 - 07.2022
  • Led team to sell latest season product, total amount is highest in New York and New Jersey
  • Be in charge of team of 7 sales associates, leading to 31% increase in customer satisfaction ratings through targeted employee training and performance encouragement
  • Coordinated store's seasonal floor set changes, advancing product placement and promoting shopping experience to drive 27% uplift in in-store traffic
  • Cooperated with corporate merchandising team to curate local product mix that resonated with regional trends, resulting in 23% boost to regional sales
  • Analyzed daily sales data to recognize trends and adjust sales strategies consequently, directly guiding to average 14% year-on-year sales growth
  • Engaged with visual merchandising team to redesign store externally, and came up with 22.9% increase in average time spent by clients
  • Managed hiring and on boarding processes resulting in recruitment of 9 high-performing sales associates.
  • Maintained up-to-date knowledge on industry trends and regulations, ensuring accurate advice was provided to clients at all times
  • Mentored junior advisors, fostering supportive team environment focused on growth and learning
  • Developed long-lasting relationships with clients to ensure consistent retention and loyalty

Department Manager

Theory
07.2017 - 06.2021
  • Launched employee training program focused on customer service excellence, raising customer satisfaction scores by 47% as measured by quarterly surveys
  • Mastermind comprehensive inventory management overhaul, reducing stock outs by 59% and improving turnover rates
  • Achieve advanced staff scheduling system, optimizing staffing levels to meet demand patterns, thus decreasing overtime costs by 65%
  • Infused 88.7% surge in e-commerce sales by guiding digital transformation strategy for traditional brick-and-mortar clothing chain amid COVID-19 pandemic
  • Advanced culture of innovation by integrating AR/VR experiences into customer journey, which increased customer stay time and product interactivity.
  • Oversaw inventory management processes, maintaining optimal stock levels while minimizing waste and losses due to shrinkage or obsolescence

Education

Master of Business Administration, M.B.A. - Marketing

New York Institute of Technology
Manhattan, New York

Bachelor of Economics -

Tamkang University
Taipei, Taiwan
08.2013 - 05.2016

Skills

SEO

Google Analytics

Social media advertising

Mobile marketing

Microsoft Access

SPSS

Google Ads

Meta Ads (Facebook, Instagram)

Client development

Relationship building

Management

Business process optimization

Presentation skill

Salesforce

Marketing

Employee engagement

Project implementation

Human resource

Succession planning

Team management

Conflict management

Team development

English

Mandarin Chinese

Digital Marketing

Communications management

Sales Strategies

Social Media Management

Languages

Chinese (Mandarin), English
Native language

Timeline

Private advisor/ operating lead

Burberry
07.2021 - 07.2022

Department Manager

Theory
07.2017 - 06.2021

Bachelor of Economics -

Tamkang University
08.2013 - 05.2016

Marketing Specialist/Client Advisor

Macy's Herald Square
8 2022 - 5 2024

Master of Business Administration, M.B.A. - Marketing

New York Institute of Technology
Angela HsienMarketing Specialist/Client Advisor