Angela Hsien
Marketing Specialist/Client Advisor
Manhattan,NY
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
Work History
Marketing Specialist/Client Advisor
Macy's Herald Square
8 2022 - 5 2024
- Managed relationships with external vendors, stakeholders, and agencies while developing high-quality content that increased online engagement
- Supporting brands placing Ads, costs of reach is lower than 90% of competitors
- Conducted market analysis resulting in 15% increase in client purchases
- Increased client portfolio by 47.2% through targeted networking and partnership development
- Developed and implemented strategic, omni-channel marketing plans/events geared towards target market/audience resulting in 27% boost in brand knowledge
- Monitored and regularly updated key performance criteria and generated weekly reports to provide essential marketing and campaign usefulness insights.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in market and identifying growth opportunities.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions
- Conducted competitor analysis for better positioning in market and identifying growth opportunities
- Boosted lead generation through creation of engaging content for social media platforms
- Delivered comprehensive market research reports that guided executive decision-making processes
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth
- Streamlined communication processes, leading to improved collaboration between departments
- Tracked trade show expenses to maintain budget
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters
- Improved customer retention rates by designing customized loyalty programs tailored to individual needs
- Managed cross-functional teams to successfully execute product launches and promotional events
- Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes
- On boarded new team members and coached personnel in marketing tasks
- Increased brand awareness by developing and implementing targeted marketing campaigns
- Elevated brand reputation through development of compelling public relations strategies and media outreach efforts
- Analyzed campaign performance data to refine marketing tactics and strategies continuously
- Coordinated with cross-functional teams to ensure alignment of marketing objectives with overall business goals
- Updated and maintained marketing databases, ensuring accuracy and compliance with data protection regulations
- Elevated brand reputation through development of compelling public relations strategies and media outreach efforts
- Elevated brand reputation through development of compelling public relations strategies and media outreach efforts
- Developed comprehensive marketing strategies for product launches, significantly increasing market penetration
- Negotiated with vendors for marketing materials and services, optimizing budget allocation and ROI
- Conducted market research to identify emerging trends, informing future marketing strategies
Private advisor/ operating lead
Burberry
2021.07 - 2022.07
- Led team to sell latest season product, total amount is highest in New York and New Jersey
- Be in charge of team of 7 sales associates, leading to 31% increase in customer satisfaction ratings through targeted employee training and performance encouragement
- Coordinated store's seasonal floor set changes, advancing product placement and promoting shopping experience to drive 27% uplift in in-store traffic
- Cooperated with corporate merchandising team to curate local product mix that resonated with regional trends, resulting in 23% boost to regional sales
- Analyzed daily sales data to recognize trends and adjust sales strategies consequently, directly guiding to average 14% year-on-year sales growth
- Engaged with visual merchandising team to redesign store externally, and came up with 22.9% increase in average time spent by clients
- Managed hiring and on boarding processes resulting in recruitment of 9 high-performing sales associates.
- Maintained up-to-date knowledge on industry trends and regulations, ensuring accurate advice was provided to clients at all times
- Mentored junior advisors, fostering supportive team environment focused on growth and learning
- Developed long-lasting relationships with clients to ensure consistent retention and loyalty
Department Manager
Theory
2017.07 - 2021.06
- Launched employee training program focused on customer service excellence, raising customer satisfaction scores by 47% as measured by quarterly surveys
- Mastermind comprehensive inventory management overhaul, reducing stock outs by 59% and improving turnover rates
- Achieve advanced staff scheduling system, optimizing staffing levels to meet demand patterns, thus decreasing overtime costs by 65%
- Infused 88.7% surge in e-commerce sales by guiding digital transformation strategy for traditional brick-and-mortar clothing chain amid COVID-19 pandemic
- Advanced culture of innovation by integrating AR/VR experiences into customer journey, which increased customer stay time and product interactivity.
- Oversaw inventory management processes, maintaining optimal stock levels while minimizing waste and losses due to shrinkage or obsolescence
Education
Master of Business Administration, M.B.A. - Marketing
New York Institute of Technology
Manhattan, New YorkBachelor of Economics -
Tamkang University
Taipei, Taiwan 2013.08 - 2016.05
Skills
SEO
Google Analytics
Social media advertising
Mobile marketing
Microsoft Access
SPSS
Google Ads
Meta Ads (Facebook, Instagram)
Client development
Relationship building
Management
Business process optimization
Presentation skill
Salesforce
Marketing
Employee engagement
Project implementation
Human resource
Succession planning
Team management
Conflict management
Team development
English
Mandarin Chinese
Digital Marketing
Communications management
Sales Strategies
Social Media Management
Languages
Chinese (Mandarin), English
Native language
Timeline
Private advisor/ operating lead
Burberry
2021.07 - 2022.07
Department Manager
Theory
2017.07 - 2021.06
Bachelor of Economics -
Tamkang University
2013.08 - 2016.05
Marketing Specialist/Client Advisor
Macy's Herald Square
8 2022 - 5 2024
Master of Business Administration, M.B.A. - Marketing
New York Institute of Technology
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