Google suite
Ann Wang
Account Management | Digital Advertising | Ad Ops | Data Analytics
Summary
Experienced Digital Advertising Professional with over 7 years of industry expertise, spanning across Google, media agencies, brand-side, and Demand-Side Platform (DSP).
In account management, I was recognized for managing performance-oriented campaigns, cultivating loyal clients, and delivering strategic, data-driven solutions, showcasing expertise in data analysis and translating insights into actionable strategies.
In campaign optimisation, I've worked as ad operator in GroupM, one of the world biggest media agencies; operated advertising campaigns across biddable/programmatic platforms, and successfully built multiple dashboards using SQL in Google Data Studio which fulfilled day to day clients' needs.
Key clients across experience including Alibaba, DHgate, Samsung, LVMH.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Account Manager
RTB House
10.2021 - 11.2023
- Strategically manage and maximise results for web and in-appcampaigns for existing clients ranging from $million to $billion inrevenue
- Successfully oversee advertisers' campaigns with anaverage daily budget of $35K USD, consistently achieving anaverage monthly revenue of 2.7M USD
- Develop relationships with decision-makers of the largest e-commerce and B2B companies in the region including Alibabaand DHgate
- Key contributor of in-app campaigns within RTB House APAC
- Develop custom reports specifically for clients using customattribution model via various MMP or BI
- AM team's go-to-person for data analysis and advertiserintegration (including MMP and S2S).
Paid Media Manager
ViewSonic
01.2021 - 08.2021
- Led multiple teams that help drive competitive strategy, newproduct incubation, and customer intelligence to support theproduct/Go-To-Market strategy
- Implemented automatic pacing dashboard using Data Studiowith SQL across multiple platforms on marketing spend, adjustedbid strategy leading to improvement of ROI by 30% in Q1 2021
- Strategized, developed, and managed multiple digital advertisingcampaigns across all relevant platforms (e.g
- Google Ads
- Facebook Ads, Programmatic platforms) with average monthlybudget of $500K USD resulting in an average of $1M USD in newmonthly revenue.
Ad Ops Supervisor
Mindshare/GroupM/Xaxis
06.2019 - 01.2021
- Managed and monitored campaign performance and budget forboth biddable and programmatic ad platforms
- Performed outcome driven campaigns using data technologyacross various DSPs to help advertisers reach and engage withthe right audiences at scale
- Key clients include Colgate, Hill's
- Pfizer, Triumph and Universal International Picture
- Implemented an A/B testing framework for SEM purpose for allcontent which incrementally improved the rank for targetedkeywords by 40%
- Conducted data analysis and provided performance insight to theplanner team for designing full funnel digital marketing strategies.
Google, Official Advocate
04.2016 - 03.2019
- Troubleshot and optimized Google Ads campaign components,resulting in business growth and loyal customers
- Tracked and analyzed Google ad's acquisition for clients rangingfrom small/medium business to large customer sales
- Resolved client escalations by providing training to Tier-1personnel for product-related inquiries and conducting internalproduct training (Google Ads, Google Analytics, Google Tag
- Manager) for newly hired tier-1 employees.
Education
Bachelor of Science - Political Science InternationalRelations
TUNGHAI UNIVERSITY
Taichung Taiwan 09.2010 - 04.2014
Skills
Dashboard creation (with/without SQL)undefined
Software
Microsoft
Google Analytics
Google Looker Studio
Timeline
Account Manager
RTB House
10.2021 - 11.2023
Paid Media Manager
ViewSonic
01.2021 - 08.2021
Ad Ops Supervisor
Mindshare/GroupM/Xaxis
06.2019 - 01.2021
Google, Official Advocate
04.2016 - 03.2019
Bachelor of Science - Political Science InternationalRelations
TUNGHAI UNIVERSITY
09.2010 - 04.2014
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