Summary

Overview

Work History

Education

Skills

Certification

Timeline

Beth Yeh

Assistant Brand Manger

Summary

I am a hard working, honest individual. I am a good timekeeper, always willing to learn new skills. I am friendly, helpful and polite, have a good sense of humour. I am able to work independently in busy environments and also within a team setting.

Overview

9

9

years of professional experience

4

4

years of post-secondary education

2

2

Certifications

3

3

Languages

Work History

Assistant Brand Manager

Reckitt

Taipei

07.2021 - 01.2023

Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
Work with global and cross-functional teams to enhance product portfolio based on customer interest data.
Managed budgets to maximize brand reach and engagement.
Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.
Manage media and production agencies.
Daily WOM / social listening ensure zero PR crisis and drive SOV.
Irregularly on ground event to maximin brand engagement.

Marketing Executive

Reckitt

Taipei

08.2018 - 06.2021

Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
Work with global and cross-functional teams to enhance product portfolio based on customer interest data.
Managed budgets to maximize brand reach and engagement. Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.
Manage media and production agencies.
Daily WOM / social listening ensure zero PR crisis and drive SOV.
Irregularly on ground event to maximin brand engagement.

Customer Service Representative/Administrator

Reckitt

Taipei

05.2017 - 07.2018

Responded to customer requests for products, services, and company information.
Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
Maintained personnel records and updated internal databases to support document management.
Assisted development and implementation of new administrative procedures.
Coordinating office activities and operations to secure efficiency and compliance to company policies
Ensuring the office is stocked with necessary supplies and that all equipment are functional and in working condition.
Participate in new hire onboarding and offboarding with the People team.
Plan and promote company events.

Sales Specialist

Global Mall

Taipei

04.2016 - 04.2017

Manage and contact with cooperation partner for in store event and promotion.
Manage store staff to meet the company regulation.
Responsible for the planning and execution of product promotion
Resolve customer consultation or complain.
Analysis sales result.

Group Controller

cola tour

Taipei

03.2014 - 03.2016

Designing and developing tour with co-op local travel agency and airline company.
Research to locate the best pricing and options according to client's specifications.
Coordinate with other business partners in the travel community to facilitate a positive experience for clients
Work to meet weekly and monthly sales goals as established by the company.
Maintaining positive relationships with vendors of direct travel, such as local agancy, hotels, and airlines.

Education

BBA - Tourism Management

Chinese Culture University

09.2002 - 06.2006

Assist in organizing the welcome party for new students.
Member of department basketball team.
Internship in Mr. Onion.

Skills

Brand Management

Campaign management

Budgeting and Allocation

Corporate Communications

Administrative support

Office administration

Complaint resolution

Certification

Occupational safety and health affair manager class-3

01-2019

TOEIC 630

03-2006

Timeline

Assistant Brand Manager - Reckitt

07.2021 - 01.2023

Occupational safety and health affair manager class-3

01-2019

Marketing Executive - Reckitt

08.2018 - 06.2021

Customer Service Representative/Administrator - Reckitt

05.2017 - 07.2018

Sales Specialist - Global Mall

04.2016 - 04.2017

Group Controller - cola tour

03.2014 - 03.2016

TOEIC 630

03-2006

Chinese Culture University - BBA, Tourism Management

09.2002 - 06.2006