Beth Yeh
Assistant Brand Manger
Summary
I am a hard working, honest individual. I am a good timekeeper, always willing to learn new skills. I am friendly, helpful and polite, have a good sense of humour. I am able to work independently in busy environments and also within a team setting.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Assistant Brand Manager
Reckitt
Taipei
07.2021 - 01.2023
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Work with global and cross-functional teams to enhance product portfolio based on customer interest data.
- Managed budgets to maximize brand reach and engagement.
Collaborate with cross-functional teams to ensure brand consistency across all touchpoints. - Manage media and production agencies.
- Daily WOM / social listening ensure zero PR crisis and drive SOV.
- Irregularly on ground event to maximin brand engagement.
Marketing Executive
Reckitt
Taipei
08.2018 - 06.2021
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Work with global and cross-functional teams to enhance product portfolio based on customer interest data.
- Managed budgets to maximize brand reach and engagement. Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.
- Manage media and production agencies.
- Daily WOM / social listening ensure zero PR crisis and drive SOV.
- Irregularly on ground event to maximin brand engagement.
Customer Service Representative/Administrator
Reckitt
Taipei
05.2017 - 07.2018
- Responded to customer requests for products, services, and company information.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Maintained personnel records and updated internal databases to support document management.
- Assisted development and implementation of new administrative procedures.
- Coordinating office activities and operations to secure efficiency and compliance to company policies
- Ensuring the office is stocked with necessary supplies and that all equipment are functional and in working condition.
- Participate in new hire onboarding and offboarding with the People team.
- Plan and promote company events.
Sales Specialist
Global Mall
Taipei
04.2016 - 04.2017
- Manage and contact with cooperation partner for in store event and promotion.
- Manage store staff to meet the company regulation.
- Responsible for the planning and execution of product promotion
Resolve customer consultation or complain. - Analysis sales result.
Group Controller
cola tour
Taipei
03.2014 - 03.2016
- Designing and developing tour with co-op local travel agency and airline company.
- Research to locate the best pricing and options according to client's specifications.
- Coordinate with other business partners in the travel community to facilitate a positive experience for clients
- Work to meet weekly and monthly sales goals as established by the company.
- Maintaining positive relationships with vendors of direct travel, such as local agancy, hotels, and airlines.
Education
BBA - Tourism Management
09.2002 - 06.2006
- Assist in organizing the welcome party for new students.
- Member of department basketball team.
- Internship in Mr. Onion.
Skills
Brand Management
Campaign management
Budgeting and Allocation
Corporate Communications
Administrative support
Office administration
Complaint resolution
Certification
Occupational safety and health affair manager class-3
Timeline
Assistant Brand Manager - Reckitt
07.2021 - 01.2023
Occupational safety and health affair manager class-3
01-2019
Marketing Executive - Reckitt
08.2018 - 06.2021
Customer Service Representative/Administrator - Reckitt
05.2017 - 07.2018
Sales Specialist - Global Mall
04.2016 - 04.2017
Group Controller - cola tour
03.2014 - 03.2016
TOEIC 630
03-2006
Chinese Culture University - BBA, Tourism Management
09.2002 - 06.2006