Summary
Overview
Work History
Education
Skills
Certification
Timeline

Beth Yeh

Assistant Brand Manger

Summary

I am a hard working, honest individual. I am a good timekeeper, always willing to learn new skills. I am friendly, helpful and polite, have a good sense of humour. I am able to work independently in busy environments and also within a team setting.

Overview

9
9
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
3
3
Languages

Work History

Assistant Brand Manager

Reckitt
Taipei
07.2021 - 01.2023
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Work with global and cross-functional teams to enhance product portfolio based on customer interest data.
  • Managed budgets to maximize brand reach and engagement.
    Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.
  • Manage media and production agencies.
  • Daily WOM / social listening ensure zero PR crisis and drive SOV.
  • Irregularly on ground event to maximin brand engagement.

Marketing Executive

Reckitt
Taipei
08.2018 - 06.2021
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Work with global and cross-functional teams to enhance product portfolio based on customer interest data.
  • Managed budgets to maximize brand reach and engagement. Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.
  • Manage media and production agencies.
  • Daily WOM / social listening ensure zero PR crisis and drive SOV.
  • Irregularly on ground event to maximin brand engagement.

Customer Service Representative/Administrator

Reckitt
Taipei
05.2017 - 07.2018
  • Responded to customer requests for products, services, and company information.
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
  • Maintained personnel records and updated internal databases to support document management.
  • Assisted development and implementation of new administrative procedures.
  • Coordinating office activities and operations to secure efficiency and compliance to company policies
  • Ensuring the office is stocked with necessary supplies and that all equipment are functional and in working condition.
  • Participate in new hire onboarding and offboarding with the People team.
  • Plan and promote company events.

Sales Specialist

Global Mall
Taipei
04.2016 - 04.2017
  • Manage and contact with cooperation partner for in store event and promotion.
  • Manage store staff to meet the company regulation.
  • Responsible for the planning and execution of product promotion
    Resolve customer consultation or complain.
  • Analysis sales result.

Group Controller

cola tour
Taipei
03.2014 - 03.2016
  • Designing and developing tour with co-op local travel agency and airline company.
  • Research to locate the best pricing and options according to client's specifications.
  • Coordinate with other business partners in the travel community to facilitate a positive experience for clients
  • Work to meet weekly and monthly sales goals as established by the company.
  • Maintaining positive relationships with vendors of direct travel, such as local agancy, hotels, and airlines.

Education

BBA - Tourism Management

Chinese Culture University
09.2002 - 06.2006
  • Assist in organizing the welcome party for new students.
  • Member of department basketball team.
  • Internship in Mr. Onion.

Skills

    Brand Management

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Certification

Occupational safety and health affair manager class-3

Timeline

Assistant Brand Manager - Reckitt
07.2021 - 01.2023

Occupational safety and health affair manager class-3

01-2019
Marketing Executive - Reckitt
08.2018 - 06.2021
Customer Service Representative/Administrator - Reckitt
05.2017 - 07.2018
Sales Specialist - Global Mall
04.2016 - 04.2017
Group Controller - cola tour
03.2014 - 03.2016

TOEIC 630

03-2006
Chinese Culture University - BBA, Tourism Management
09.2002 - 06.2006

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Beth YehAssistant Brand Manger