Bing Chu
Software Technical lead (Deputy Manager)
Hsinchu City
Summary
OBJECTIVE
Leverage over 20 years of experience in embedded systems and technical leadership to deliver high-quality, secure, and competitive products, while driving efficient development and reducing time-to-market.
SUMMARY
- Technical Manager with 20+ years of experience in embedded systems, combining strong technical expertise with team leadership and delivery ownership.
- Proven track record in leading cross-functional teams (up to 9 engineers) while actively contributing to system architecture, design decisions, and complex problem solving.
- Strong ownership of project planning, scheduling, and on-time firmware release, ensuring alignment between technical execution and business goals.
- Experienced in driving ASPICE-aligned development processes and applying ISO 9001:2015 and ISO/SAE 21434 standards to ensure quality, compliance, and traceability.
- Skilled in bridging global teams (Taiwan/US) and coordinating with PMs, vendors, and OEMs to translate requirements into scalable technical solutions.
- Led high-impact demo platforms (HHTD 2025, Embedded World 2026), contributing to SiliconAuto winning the Embedded World 2026 Innovation Award (SoC/IP/IC Design category).
- Deep expertise in embedded Linux, AUTOSAR MCAL, and end-to-end system integration across software and hardware domains.
Overview
25
25
years of professional experience
3
3
Certifications
1
1
Language
Work History
Associate Technical Project Manager
SiliconAuto TW
07.2023 - Current
- Utilized EB Tresos tool to develop AUTOSAR MCAL crypto and watchdog components, ensuring alignment with AUTOSAR standards.
- Employed LDRA for rigorous code quality assurance and compliance with safety and quality standards.
- Improved development processes to adhere to ASPICE guidelines, ensuring both software quality and process compliance throughout the development lifecycle.
- Managed ASPICE configuration management tasks, ensuring proper documentation and traceability across the development lifecycle.
Principal Software Development Engineer
Western Digital
06.2017 - 07.2023
- Communicate with the cloud and middleware team in the USA to implement the cloud features.
- Scrum board management (Jira).
- Co-work with chip vendor to develop our own SDK for the new product.
- Implemented GitHub CI/CD pipelines to automate the release process of SDKs, ensuring efficient, repeatable, and reliable delivery.
- Handle the project schedule and make sure to release the firmware in the field on time.
- Enterprise-grade Network-Attached Storage maintain.
FIRMWARE MANAGER
ALPHA Networks Inc.
09.2009 - 05.2017
- Have 9 members in the team.
- Design the NAS OS system for D-Link and WD.
- I define and implement the raid framework which is the core function of the NAS product.
- Cowork with PM and factory to define and develop the manufacturing process and tool for production.
- Using Object-C to implement iOS app for the customer to access files in the NAS.
- Scrum board management (ITR).
Senior Software Engineer
Rovi Corporation
01.2009 - 09.2009
- Develop DLNA software.
Senior Software Engineer
ALPHA IMAGING TECHNOLOGY CORP
04.2007 - 04.2008
- Porting camera driver in handset platform.
- Providing H.263 video function for COMPAL request.
Project Manager
CellVision
05.2003 - 03.2007
- Building embedded linux OS to develop IP camera.
- Porting multi version samba sever on network storage product.
- Transplanting uclibc to replace gnu gcc library to reduce library size.
- Build embedded linux OS on Arm, Powerpc, Mips platform.
- Using library method to reduce flash code size.
- Learning linux RAID framework.
- Building Internet radio function.
Software Engineer
ADMTEK INCORPORATED
11.2002 - 04.2003
- Porting USB2.0 driver.
- Porting wireless driver.
Software Engineer
D-Link
05.2001 - 11.2002
- Developing Dual-band AP.
- Porting wireless 802.11a and 802.11b driver.
- Porting Ethernet driver.
- Learning using Sniffer tool to debug Ethernet and wireless packet.
Education
學士 - 電機工程學系
大同大學
06-1997
碩士 - 電機工程學系
雲林科技大學
06-1999
Skills
嵌入式系統
敏捷專案管理
Github CI/CD
Certification
ASPICE 基礎培訓課程
Timeline
ISO 9001:2015 內稽訓練課程
07-2024
ASPICE 基礎培訓課程
04-2024
ISO/SAE 21434:2021 Training Course
10-2023
Associate Technical Project Manager
SiliconAuto TW
07.2023 - Current
Principal Software Development Engineer
Western Digital
06.2017 - 07.2023
FIRMWARE MANAGER
ALPHA Networks Inc.
09.2009 - 05.2017
Senior Software Engineer
Rovi Corporation
01.2009 - 09.2009
Senior Software Engineer
ALPHA IMAGING TECHNOLOGY CORP
04.2007 - 04.2008
Project Manager
CellVision
05.2003 - 03.2007
Software Engineer
ADMTEK INCORPORATED
11.2002 - 04.2003
Software Engineer
D-Link
05.2001 - 11.2002
學士 - 電機工程學系
大同大學
碩士 - 電機工程學系
雲林科技大學