Bruce Chu
Senior Sales Engineer
Taiwan,TPE
Summary
Sales Engineer with 1.5 years of experience in semiconductor distribution, focusing on power management ICs, clock buffers. Supported Renesas, ST, and Richtek product lines in server design-in to design-win projects, managing key ODM accounts (Foxconn, Quanta). Familiar with AI server programs of major CSPs, including platform planning and demand forecasting.
Overview
7
7
years of professional experience
Work History
WT Microelectronics
Senior Sales Engineer
07.2024 - Current
- Manage Foxconn CESBG accounts, leading server projects in close collaboration with sourcing, R&D, material control, and CE teams.
- Oversee Renesas, ST, and Richtek product lines; coordinate with supplier sales and FAEs to monitor NPI progress and drive design-in of power management ICs, timing ICs, and TPMs into server platforms.
- Monitored and supported projects from NPI to mass production, expected to reach $60M in revenue this year.
- Optimized supply management to mitigate shortage risks and expand market share; increased LDO share in the AWS server project from 40% to 60%.
WT Microelectronics
Sales Engineer
11.2023 - 07.2024
- Managed Quanta Computer BU9, focusing on server projects for major CSPs including Microsoft, AWS, Meta, and Google.
- Expanded company net revenue from $36M to $58M in 2024 through design-in activities and share gain strategies.
- Collaborated with Renesas (Renesas, Intersil, IDT) to promote power solutions, increasing Vcore share in a Meta server project from 30% to 50%.
Aotecar New Energy Technology
Mechanical Engineer
Nanjing
07.2018 - 07.2019
- Conducted market research for automotive compressor aftermarket and developed tailored solutions.
- Designed products according to customer requirements, including 2D/3D CAD design, material selection, and BOM cost management.
Education
MBA - Technology Management
National Chung Hsing University
Taiwan08-2023
Master of Science - Mechanical Engineering
Wuhan University
Wuhan06-2018
High School Diploma -
National Chengchi University Affiliated High School
Taiwan06-2014
Skills
Technical: Power Management (DC-DC, Vcore, LDO, Current Sense), Timing ICs (Clock Buffers, Clock Generators)
Business Tools: Excel, PowerPoint
undefinedCore Competencies
- Semiconductor product distribution (Power / Timing / Sensors / MCU)
- Design-in / Design-win strategy implementation
- Key account management (Foxconn, Quanta)
- ODM / OEM project management and cross-functional coordination
- Supplier collaboration & project pipeline tracking (Renesas, ST, Richtek)
- Cloud & AI server market knowledge including CSP platforms and FCST
- Forecasting, supply management & share gain strategies
Timeline
WT Microelectronics
Senior Sales Engineer
07.2024 - Current
WT Microelectronics
Sales Engineer
11.2023 - 07.2024
Aotecar New Energy Technology
Mechanical Engineer
07.2018 - 07.2019
MBA - Technology Management
National Chung Hsing University
Master of Science - Mechanical Engineering
Wuhan University
High School Diploma -
National Chengchi University Affiliated High School
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