洪 珮玲
Product Manager
Taipei
Overview
10
10
years of professional experience
1
1
Certification
Work History
Product Manager
CHUNGHWA YUMING HEALTHCARE CO., LTD
03.2025 - Current
- Marketing Planning: Handle ATL campaigns, BTL channel marketing, and new product launches, integrating cross-functional resources to enhance brand visibility and market penetration.
- Brand Management: Manage brand P&L, budget planning, sales tracking, and cost control.
- Market Research: Gather and analyze consumer and market insights to identify growth opportunities. Product Management: Oversee sales forecasting, ordering, inventory control, and product portfolio planning.
- Product Training: Develop and deliver training programs for internal sales teams and pharmacy partners to strengthen product knowledge and sales capability.
Product Education Specialist
Product Education Specialist
02.2023 - 03.2025
- Create product training materials aligned with U.S. and Taiwan marketing strategies.
- Support new product launches through market research, development coordination, and marketing execution.
- Deliver 100+ product training sessions to strengthen distributor sales capability.
- Provide 2,000+ hours of product consultation to enhance customer confidence and brand trust.
Dietitian
Kang-Ning General Hospital
02.2021 - 02.2022
- Provide dietary counseling and create disease-specific meal plans to improve patient outcomes.
- Conduct nutrition seminars to increase health awareness in patients and the community.
- Train and mentor nutrition interns to build professional competence.
- Oversee dietary service workflows to enhance quality and resource efficiency.
Dietitian
Kangxiang Pharmacy
02.2019 - 02.2021
- Assist pharmacists with prescription dispensing.
- Identify customer health needs and design personalized supplement plans to increase sales and satisfaction.
- Plan marketing campaigns and product bundles to achieve sales targets and optimize inventory.
- Conduct staff training to enhance product knowledge and sales performance. Establish standardized training systems to shorten onboarding time and improve operational efficiency.
SALES REPRESENTATIVE
MIRLE AUTOMATION CORPORATION
09.2017 - 12.2018
- Manage key hospital accounts and deliver tailored solutions to boost renewals and satisfaction.
- Drive new hospital acquisition by identifying opportunities through market insights.
- Develop sales strategies and targeted proposals to accelerate revenue growth.
- Execute software, hardware, and cybersecurity projects from proposal to post-sales support.
Product Education Specialist
PILOTGEN
07.2015 - 07.2017
- Lead market-driven product development to launch new SKUs and drive sales growth.
- Plan marketing resources and strategies to optimize channel performance and achieve targets.
- Deliver product training programs to strengthen sales and channel team capabilities.
- Manage platform content and consumer inquiries to improve customer experience and satisfaction.
- Provide nutrition consultations and personalized health plans to enhance customer loyalty.
Education
Bachelor's Degree - Nutrition
Shih Chien University
06-2015
Skills
Product lifecycle management
Certification
RD - Registered Dietitian
Timeline
Product Manager
CHUNGHWA YUMING HEALTHCARE CO., LTD
03.2025 - Current
Product Education Specialist
Product Education Specialist
02.2023 - 03.2025
Dietitian
Kang-Ning General Hospital
02.2021 - 02.2022
Dietitian
Kangxiang Pharmacy
02.2019 - 02.2021
SALES REPRESENTATIVE
MIRLE AUTOMATION CORPORATION
09.2017 - 12.2018
Product Education Specialist
PILOTGEN
07.2015 - 07.2017
Bachelor's Degree - Nutrition
Shih Chien University