Caesar Lee
Summary
Proactive sales manager with demonstrated operations leadership, sales planning and personnel management strengths. Successful in energizing businesses with creative and strategic initiatives. High-achieving, enterprising leader with diplomatic and persuasive communication style.
Overview
25
25
years of professional experience
Work History
Regional Manager, IPSBU, PSBG
Delta Electronics Inc.
08.2023 - 03.2025
- Oversaw standard power solutions across industrial, medical, and lighting products for Canada, North America, and Latin America
- (YoY +20%)
- Channel strategy, sales target achievement, partner relationship, channel training & support, join business development, performance monitoring & reporting, and conflict resolution & territory management
- Forged strategic partnerships with key industry players, significantly expanding market reach and enhancing the overall value proposition
Head of Sales Department, LTBU, BABG
Delta Electronics Inc.
02.2012 - 07.2023
- Budget achievements, monitored rolling forecasts, and contributed to long-term strategic planning
- Conducted market intelligence gathering, and researched market and industry trends
- Transforming business from ODM to OBM that resulted in a 30% YoY growth in market penetration
- Lead product marketing from new product development from concept to Go-To-Market execution
- Handled contract execution and relationship management with sales representatives
- Analyzed competitor pricing, product strategies, and market gaps, influencing key business decisions and increasing competitive edge
- Track and report key performance indicators (KPIs) related to business development
Deputy Sales Manager, DPBU, PSBG
Delta Electronics Inc.
11.2004 - 01.2012
- Developed new key customer portfolios, driving over $60M in annual sales from inception
- Budget achievement, order fulfillment tracking, AR and Managed RMA crisis issues, successfully mitigating risks and estimating $3M without any damage
- Price negotiation and compensation landscape analysis
- Project management from RFQ to MP
Product Marketing of Power Supply Business
Lite-On Technology
03.2002 - 10.2004
- Conducted comprehensive market research to identify customer needs, industry trends, and competition strategies.
- Developed compelling product messaging and value propositions align with BU/BG targets and goals.
- Collected and analyzed customer feedback to inform product improvements and marketing strategies.
Senior Power Supply Design Engineer
Delta Electronics Inc.
02.2000 - 02.2002
- Performed full circuit design, quality, reliability, productivity as well as safety evaluation.
- Reduced production costs while contributing directly to product quality and performance, innovation, and manufacturability with cross function collaboration.
Education
Master of Science - Electrical Engineering
California State University, Long Beach
CA, USA06-2000
Bachelor Degree - Electronics Engineering
Chung Yuan Christian University
Taiwan 06-1998
Skills
- Business strategy development
- Proven track record in budget expansion
- Strategic account management
- Deal closing proficiency
- Competitive landscape evaluation
- Team Development
- Sales Performance Management
- Cross-functional Collaboration
- Results-Oriented Mindset
- Excellent Communication & Persuasion
- Adaptability & Problem-Solving
- Strategic Thinking & Innovation
Timeline
Regional Manager, IPSBU, PSBG
Delta Electronics Inc.
08.2023 - 03.2025
Head of Sales Department, LTBU, BABG
Delta Electronics Inc.
02.2012 - 07.2023
Deputy Sales Manager, DPBU, PSBG
Delta Electronics Inc.
11.2004 - 01.2012
Product Marketing of Power Supply Business
Lite-On Technology
03.2002 - 10.2004
Senior Power Supply Design Engineer
Delta Electronics Inc.
02.2000 - 02.2002
Master of Science - Electrical Engineering
California State University, Long Beach
Bachelor Degree - Electronics Engineering
Chung Yuan Christian University
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