Summary
Overview
Work History
Education
Skills
Skills
Accomplishments
Additional Information
Timeline
Generic

Caitlin Hennegan

New Taipei

Summary

Dedicated and results-driven English teacher currently pursuing an MBA with a focus on Marketing. Bringing over 5 years of experience in education, including curriculum development, student engagement, and effective communication, now seeking to pivot into the marketing field. Successfully manages a YouTube channel with nearly 13,000 subscribers, developing skills in content creation, audience engagement, SEO, and digital marketing strategies. Passionate about leveraging strong analytical skills, creativity, and project management abilities gained through teaching and academic pursuits to contribute to a dynamic marketing team. Eager to apply strategic thinking, problem-solving skills, and a solid foundation in marketing principles to an internship role, with a long-term goal of building a successful career in marketing.

Overview

6
6
years of professional experience

Work History

English Teacher

Yumiao International Educational Organization
03.2021 - 06.2024
  • Taught 12 online and in-person English and exam preparation courses for elementary and middle school students.
  • Developed rapport with over 150 students, helping them gain confidence in English skills and pass the Cambridge English and GEPT (General English Proficiency Test) exams.
  • Ideated curriculum for summer writing and theater camps and gathers lesson resources and materials.
  • Assisted with new teacher training through observations and demonstrations.

Editor (Books Departent)

LiveABC
02.2019 - 02.2021
  • Collaborated with books department to write and publish 3 English learning books within deadlines.
  • Contributed to magazine department by regularly proofreading articles for monthly issues.
  • Oversaw and scheduled over 10 voice recording sessions for magazine and book audio components.

Freelance Digital Marketing Specialist

Self-Employed
02.2018 - 02.2019
  • Assisted 2 software companies on content marketing projects to help increase user engagement and visibility.
  • Supported Perfect Corp’s apps to maintain top 10 rankings in iOS App Store and Google Play stores through App Store Optimization and keyword research.
  • Increased site traffic for Taroko Software’s ResumeCompanion and Compose.ly websites by writing articles and blogs and implementing SEO strategies.

Education

MBA - Business Management

University of Iowa
Iowa City
05.2026

Bachelor of Arts - Chinese And Journalism

University of Maryland
College Park
05.2014

Skills

Skills

  • Language Skills: Native in English and Spanish, proficient in Mandarin Chinese
  • Marketing: Fundamental understanding of content marketing, Search engine optimization (SEO), and App Store Optimization (ASO) strategies
  • Photo and Video Editing: Proficient in Adobe software such as Photoshop, Lightroom, and Premiere, DaVinci Resolve, and CapCut

Accomplishments

  • LinkedIn Accounting Foundations: Bookkeeping
  • LinkedIn Accounting Foundations
  • Teaching English as Foreign Language (TEFL)

Additional Information

  • Manages a YouTube channel related to filmography, travel and life in Taiwan with nearly 13,000 subscribers

Timeline

English Teacher

Yumiao International Educational Organization
03.2021 - 06.2024

Editor (Books Departent)

LiveABC
02.2019 - 02.2021

Freelance Digital Marketing Specialist

Self-Employed
02.2018 - 02.2019

MBA - Business Management

University of Iowa

Bachelor of Arts - Chinese And Journalism

University of Maryland
Caitlin Hennegan