CHANG YU HSIN

My name is Chang Yu-Hsin. I graduated from the Department of Advertising at National Chengchi University in 2020 and have since spent five years building my career in the financial industry.

I began my career at Citibank as a Digital Marketing PM in the Digital Sales and Marketing team, where I was responsible for credit card promotion through digital media strategies. I managed over 100 marketing campaigns and developed a strong sensitivity to media placement, successfully delivering outstanding results of over 3,000 new card acquisitions per month for the bank.

I then joined SinoPac Bank's Operations Department, transitioning from having zero knowledge of branch operations to now, after two and a half years, independently managing various digital projects and extending GAI applications. My recent achievements include:

I am passionate about tackling challenges and learning new technologies, with exceptional learning agility and verbal communication skills. This high level of execution has earned me recognition: in 2025, I represented the bank in winning the Best Branch Innovation Award from Asian Banking & Finance (ABF) and the Best Digital Transformation in Banking Award from The Digital Banker. I have also received outstanding annual performance reviews from my department supervisors.

I hope to have the opportunity to return to my alma mater to pursue a master's degree and continue bringing creativity and innovation to the financial industry.