Chao kuo chuan
Founder | Content Director | Digital Marketing | Team Build Up & Management |
Taipei City
Summary
A Fusion of Media Sensibility, Marketing Strategy, and Entrepreneurial Drive!
I am Kuo-Chuan Chao, a media operations, integrated marketing, and business management professional with over 15 years of experience. I previously served as the Editor-in-Chief of CooL Magazine and CooL-Style Trend Lifestyle Network under Cite Publishing Group, leading a 15-member team to drive digital transformation and brand marketing initiatives. Additionally, I founded Trensse Media Co., ltd., managing content strategy, digital advertising, and cross-industry collaborations. I successfully launched TRENSSE.com and fostered multiple industry partnerships.
With extensive experience in both media and startups, I possess a holistic perspective on market trends and brand development strategies. My expertise spans media operations, data analytics, integrated marketing, and team leadership, enabling me to craft and execute impactful strategies that drive business growth.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Co-Founder & Content Director
Trensse Media Co.,ltd
09.2021 - 02.2024
Key Responsibilities:
- Business Development & Operations
- Market Positioning & Product Strategy
- Content Optimization & Digital Advertising
- Integrated Marketing Strategy & Execution
- Partnerships & Business Development
Key Achievements:
• trensse.com exceeded 6M interactions in its first year.
• Gained nearly 100K new social media followers.
• Partnerships with adidas, Levi’s, B&B Italia and Taipei Fine Arts Museum.
• Delivered high-impact marketing and co-branding campaigns.
Editor-in-Chief
CooL-Style.com / Cite Media Group
05.2008 - 11.2019
Key Responsibilities:
- Media Content Planning & Operations
- Social & Cross-Channel Marketing
- Digital Advertising & Network Operations
- Data Analysis & Market Insights
- Strategic Partnerships & Custom Projects
- Team Management & Talent Development
Key Achievements:
- launched and revamped CooL-Style.com
- Increased DAU/MAU by 20% and social followers by 40%.
- 3 x CooL Street Festivals with cross-industry collaborations.
- [I, Design] online contest which exceeded the target by 400%.
- Jordan Brand campaigns, amplifying brand influence through content.
Senior Editor
Men's Joker / Chingwin Publishing
05.2006 - 12.2007
Editor
Hipper / Kadokawa Taiwan
05.2004 - 03.2006
Education
Mass Communication
Chinese Culture University
Taipei 05.1997 - 06.2001
Skills
Content Producing & Management
Integrated Marketing Strategy & Execution
Digital Advertising
Social & Cross-Channel Marketing
Business DevelopmentData Analysis & Market Insights
Data Analysis & Market InsightsBusiness Development
Certification
小型車駕照, 交通部
Personal Information
- Age: 46
- Gender: Male
Timeline
Co-Founder & Content Director
Trensse Media Co.,ltd
09.2021 - 02.2024
Editor-in-Chief
CooL-Style.com / Cite Media Group
05.2008 - 11.2019
Senior Editor
Men's Joker / Chingwin Publishing
05.2006 - 12.2007
Editor
Hipper / Kadokawa Taiwan
05.2004 - 03.2006
Mass Communication
Chinese Culture University
05.1997 - 06.2001
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