Chaweewan Pueakkaew
Bangkok,Thailand
Summary
Accomplished Customer Service and Supply Chain Manager with over 11 years of experience. Specialises in customer service operations, order management, logistics coordination, and inventory management. Led teams to enhance operational efficiency and customer satisfaction through strategic process improvements and system automation. Skilled in SAP IBP, DMS, EDI, TMS, and Power BI.
Overview
2
2
Languages
1
1
Certification
21
21
years of professional experience
Work History
MANAGER, SUPPLY CHAIN - CUSTOMER SERVICE
Suntory PepsiCo Beverage
Bangkok
01.2024 - 08.2026
- Led the Sales Operations Support & Customer Logistics Department, with direct responsibility for the Customer Service team.
- Experienced Customer Service Leader with 13 years of expertise in Traditional Trade, partnering with distributors, sales teams, and customers to support business growth across Thailand.
- Delivered 99% OTIF performance and successfully managed 2025 primary sales order volume of 214M 8oz cases (125.9M RC) through strong Customer Service operations leadership.
- Led Traditional Trade distribution center transitions, including customer onboarding, team training, and asset transfers, ensuring seamless business continuity.
- Handled customer service and order processing within the Planning & Logistics function, demonstrating proven experience in leading multiple teams and managing Modern Trade and Traditional Trade customers.
- Established clear objectives, provided direction to sub-teams, and delivered coaching and development programs to strengthen employee competencies and overall team performance.
- Oversaw customer CVD management to ensure optimal product availability for both Modern Trade (MT) and Traditional Trade (TT) channels, maintaining stock levels against established targets.
- Conducted visits to Modern Trade stores and Traditional Trade customers to understand operational processes, identify market insights, and coach team members to achieve required service standards.
- Led TMS management and improvement initiatives to enhance customer service and operational efficiency while optimising transportation costs.
- Managed customer orders, logistics operations, credit controls, pricing, and promotional requirements.
- Oversaw export deliveries to customers across multiple international markets, including Laos, Vietnam, Hong Kong, Singapore, and Australia.
- Monitored inventory levels and proactively communicated potential stock issues to customers and Key Account teams.
- Directed interplant inventory transfers and coordinated urgent production requirements to improve product availability and on-time order fulfillment.
- Organised and prioritised deliveries based on customer requirements and business needs. based on business requirements and customer needs.
- Established customer inventory parameters for MT and TT customers based on inventory levels, pending orders, lead times, and order frequency.
- Ensured appropriate safety stock levels, stock-in-transit management, and sufficient product availability at store level.
- Led the 2026 SAP Automation Project, implementing process automation across Credit Management, Master Data, Sales Orders, Returnable Packaging, DMS V8, OOS Reporting, and SMA P/O workflows.
- Successfully reduced manual processes and improved operational accuracy and efficiency through automation.
- Led the implementation of a new DMS project in collaboration with Accenture's international IT team.
- Implemented Power BI reporting for OTIF, daily operational reporting, and RPA reporting.
- Managed system implementation, customer onboarding, and user training to ensure smooth and timely operations.
- Developed a Power BI CVD tracking report for Tesco Lotus and Makro, integrating customer data into daily reports for Key Account and Customer Service teams.
- Proposed interplant product transfers to enhance delivery efficiency. to reduce transportation costs and improve delivery lead times.
- Coordinated internal resources and external vendors for successful project execution across five plants and four transportation providers, ensuring timely delivery and operational alignment.
- Led the alignment and registration process for export customers across multiple functions, including Customer Administration, Finance, Marketing, Supply Chain, and Legal.
- Results-driven Customer Service and Supply Chain Manager with more than 11 years of experience at Suntory PepsiCo Beverage, specializing in customer service operations, order management, logistics coordination, inventory management, process improvement, and system automation.
ASSISTANT CUSTOMER SERVICE MANAGER
Suntory PepsiCo Beverage
Bangkok
03.2021 - 01.2024
- Supervised three customer service teams in sales operations support and customer logistics, enhancing team collaboration and service delivery.
- Supervised team members responsible for customer delivery coordination and ensured achievement of OTIF - On Time In Full performance targets.
- Facilitated achievement of sales targets and operational objectives, contributing to overall business performance within established timelines.
- Worked directly with Sales Managers on forecasting and execution to ensure effective support for Sales teams.
- Investigated delayed deliveries, complex customer issues, and operational exceptions through to resolution.
- Managed product returns and claims, coordinating with internal stakeholders to ensure accurate processing of return-goods transactions.
- Built and maintained strong, long-term business relationships with customers and internal stakeholders.
- Analysed customer order processes to support sales planning, operational planning, forecasting, and service improvement.
SUPERVISOR - SALES OPERATIONS SUPPORT & CUSTOMER LOGISTICS
Suntory PepsiCo Beverage
Bangkok
10.2016 - 03.2021
- Coordinated internal and external meetings, events, and off-site activities with multiple stakeholders to ensure alignment and effective communication.
- Prepared and reviewed business travel documentation and coordinated meetings and conference arrangements.
- Supported Finance Department with financial transactions, expense-account reviews, and salary administration, contributing to accurate financial reporting.
- Delivered executive administrative and secretarial support to the CEO, enhancing operational efficiency.
CUSTOMER SERVICE & ORDER PROCESSING OFFICER
PepsiCo Beverage
Bangkok
05.2013 - 10.2016
- Supported and maintained the SAP system and provided system training to new users.
- Participated in new-product launch projects, including DMI Water, AQUAFINA Water, and various process-control implementations.
- Worked closely with RSMs, ASMs, and Distributor Administrators across regions to support achievement of monthly and annual sales targets.
- Prepared daily and monthly performance reports to monitor sales volume against targets.
- Managed stock transfers between Rayong and Saraburi plants to consolidate shipments and improve logistics efficiency.
EXECUTIVE ASSISTANT TO THE CEO
Codemate Ltd.
Bangkok
01.2010 - 09.2012
- Executed special projects and assignments to support senior management objectives.
- Prepared comprehensive daily, weekly, and monthly reports to inform management decisions.
- Developed service and performance reports for customers and management.
- Conducted market and customer-opportunity analysis to support new business development and lead generation.
- Designed and implemented Excel-based tools to enhance communication of product information to customers.
MARKETING & CONTENT PRODUCT EXECUTIVE
Marketing Mobile M-Touch
Bangkok
01.2009 - 01.2010
- Designed and implemented Excel-based tools for communicating product information to customers.
- Developed service and performance reports for customers and management.
- Conducted market and customer-opportunity analysis to support new business development and lead generation.
- Prepared daily, weekly, and monthly reports.
- Undertook special projects and assignments as required by senior management.
ASSISTANT MANAGER
CP All Public Co., Ltd.
Bangkok
01.2006 - 01.2008
- Led and trained new employees on store procedures and operational standards to enhance team readiness and performance.
- Managed cashier operations, store inventory, and product fulfilment to maintain optimal stock levels and reduce shortages.
- Supported daily operations at 7-Eleven store to ensure seamless customer service and efficient workflow.
Education
Master of Business Administration - International Business Management
Stamford International University
03-2021
Mini-MBA - International Business Management
International Business Management Institute
04-2021
Bachelor's Degree - Political Science, Major in Law
Ramkhamhaeng University
01-2008
Logistics Strategy & Management
Chulalongkorn University
Skills
- SAP - Advanced
- Power BI
- Order Management
- Logistics Management
- Inventory Management
- Supply Chain Coordination
- Process Improvement
- Customer Service Management
- Staff Training & Development
- Team Leadership
- Problem Solving
- Decision Making
- Workflow Management
- Microsoft Office - Advanced
- IBP
Certification
- Certificate in International Cross-Cultural Management
- Certificate in International Business Management
Accomplishments
- 11+ years of progressive experience with Suntory PepsiCo Beverage.
- Progressed through 4 key positions within Customer Service and Supply Chain operations: Officer, Supervisor, Assistant Manager, and Manager.
- Led 3 Customer Service teams supporting nationwide operations.
- Led a 2026 SAP Automation Project across 7 operational workflows.
- Coordinated logistics and project activities involving 5 plants and 4 transportation providers.
- Implemented Power BI reporting across 3 major operational reporting areas.
- Managed Customer Service operations covering 2 major trade channels: MT and TT.
- Supported export operations across multiple international markets.
- Received the Best of Sales Operation & Capability Award 3 times - 2017, 2018, and 2020.
- Successfully implemented DMI, EDI, K2 Returned Goods, DMS, SAP automation, and automated reporting initiatives.
- Achieved the highest annual KPI score within the Sales Operations Support Department.
Languages
Thai
English
Custom
- Sales Operation & Capability Award, 2017
- Sales Operation & Capability Award, 2018
- Sales Operation & Capability Award, 2020
Interests
- Run outdoor, Run Marathon, Heavy sport, International Music Festivals
Timeline
MANAGER, SUPPLY CHAIN - CUSTOMER SERVICE
Suntory PepsiCo Beverage
01.2024 - 08.2026
ASSISTANT CUSTOMER SERVICE MANAGER
Suntory PepsiCo Beverage
03.2021 - 01.2024
SUPERVISOR - SALES OPERATIONS SUPPORT & CUSTOMER LOGISTICS
Suntory PepsiCo Beverage
10.2016 - 03.2021
CUSTOMER SERVICE & ORDER PROCESSING OFFICER
PepsiCo Beverage
05.2013 - 10.2016
EXECUTIVE ASSISTANT TO THE CEO
Codemate Ltd.
01.2010 - 09.2012
MARKETING & CONTENT PRODUCT EXECUTIVE
Marketing Mobile M-Touch
01.2009 - 01.2010
ASSISTANT MANAGER
CP All Public Co., Ltd.
01.2006 - 01.2008
Master of Business Administration - International Business Management
Stamford International University
Mini-MBA - International Business Management
International Business Management Institute
Bachelor's Degree - Political Science, Major in Law
Ramkhamhaeng University
Logistics Strategy & Management
Chulalongkorn University