Asana
Che L Huang (Jerry)
Social Media Manager
Los Angeles,CA
Summary
Enthusiastic social media manager eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of ROI and Data analysis and training in project management. Motivated to learn, grow and excel in marketing.
Overview
2
2
Languages
3
3
Certifications
4
4
years of post-secondary education
9
9
years of professional experience
Work History
Social Media Marketing Manager
Arise Marketing Solution
Remote
01.2019 - Current
- Identified appropriate KPIs and reported key metrics from digital campaigns.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Maintained continuous check on ROI, ROAS and CPC metrics, optimizing and enhancing campaigns based on current trend data.
- Developed paid client ads for use on diverse social media platforms, achieving average of 5:1 revenue-to-ad ratio users per ad.
- Built, implemented and updated effective SEO strategies.
- Helped clients develop website portals and social media pages to promote businesses.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Created plans and communicated deadlines to ensure projects were completed on time.
Marketing Manager
New Oasis International Group
Irvine , CA
03.2017 - 07.2019
- Built brand awareness and generated leads for local private schools while managing internal and external marketing campaigns and programs.
- Executed optimal sales strategies to achieve commercial goals for Orange County, LA County and San Diego County market.
- Increased consumer leads by 10% through development of targeted advertisements and direct response program.
- Implemented marketing strategies which resulted in 5% growth of local student enrollment and 20% growth of Internationally student enrollment.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Advocated for client requirements and objectives to internal and external stakeholders.
Business Development Manager
Melot Technology Group
Remote
03.2014 - 03.2017
- Education app development. Developed online strategy by analyzing data to understand consumer wants, needs, and beliefs for test products and national launches.
- Collaborated with teams to deliver assigned programs — Developed group and individual timelines, assessed/identified potential bottlenecks in each project/program process.
- Established goals and milestones as per the desired results to be generated by the project.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
Executive Assistant
JinXu Real Estate Development
Irvine , CA
01.2016 - 12.2016
- Produced accurate office files, updated spreadsheets and crafted presentations to support executives and boost team efficiency.
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
- Coordinated events and worked on ad hoc projects.
- Managed mail and both incoming and outgoing correspondence, mail, email and faxes.
- Take kid to school and dog to spa.
Education
Certificate - Project Management
Google Project Management
01.2021 - 04.2021
Associate - Psychology Marketing Skills
Irvine Valley College
01.2008 - 01.2010
Bachelor - Psychology
University of California
01.2010 - 01.2012
Skills
Ad development
Strategic Planning
Critical thinking
Analytical skills
Interpersonal Communication
Marketing strategy
Project Management
Facebook & Instagram Advertisement
Budgeting and Allocation
Market Positioning
MS Office
Certification
Facebook Blueprint Digital Marketing Certificate Associate
Software
SaleForce
Canva
Uber Suggest
Power Director
Timeline
Facebook Blueprint Digital Marketing Certificate Associate
04-2021
Facebook Social Media Marketing Professional Certificate
04-2021
Google Project Management Certificate
04-2021
Certificate - Project Management
Google Project Management
01.2021 - 04.2021
Social Media Marketing Manager
Arise Marketing Solution
01.2019 - Current
Marketing Manager
New Oasis International Group
03.2017 - 07.2019
Executive Assistant
JinXu Real Estate Development
01.2016 - 12.2016
Business Development Manager
Melot Technology Group
03.2014 - 03.2017
Bachelor - Psychology
University of California
01.2010 - 01.2012
Associate - Psychology Marketing Skills
Irvine Valley College
01.2008 - 01.2010