Chen Wei Ting
Marketing Specialist
Taipei
Summary
Results-driven marketing professional with over 10 years of experience in the automotive industry, specializing in event planning, content marketing, and ESG. Currently with Capital Motors, Inc., adept at leading high-impact campaigns, managing budgets, and driving brand growth through cross-functional collaboration and data-driven strategies. Google Analytics certified, passionate about enhancing brand influence and seeking new opportunities in automotive marketing.
Overview
14
14
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Marketing Specialist
Capital Motors, Inc.
04.2013 - Current
- Led island-wide customer events, large-scale exhibitions, and digital campaigns to enhance brand visibility and customer engagement, including Mercedes-AMG owner events and corporate year-end celebrations
- Wrote advertising copies and press releases, published in corporate magazines and digital platforms, adopted by major media outlets to strengthen brand image
- Managed marketing gift design and production, including showroom visit gifts and test-drive incentives; facilitated import/export processes for items like Mercedes-Benz bicycles and eco-friendly cutting boards, supporting overseas market expansion
- Contributed to ESG initiatives, promoting sustainable marketing activities .
- Supported marketing CICD processes, ensuring compliance with manufacturer standards and optimizing campaign timelines
- Oversaw POSM and gift inventory across national branches, monitored budgets to ensure efficient resource allocation
Customer Service Engineer
Au Optronics
01.2011 - 01.2013
- Managed RMA processes to improve customer satisfaction through effective communication and process optimization
- Collaborated with teams to resolve technical issues, enhancing supply chain efficiency
Education
Master of Commerce - Marketing
University of Sydney
Australia 04.2001 -
Skills
Event Planning & Execution
undefinedCertification
Google Analytics Certification, Google, [Year]
Sports activities, such as triathlon
In my spare time, I am passionate about sports, particularly triathlon, which combines swimming, cycling, and running. I started participating in local triathlon events three years ago, drawn by the challenge of pushing my physical and mental limits.
Completing races has taught me discipline, resilience, and effective time management—skills I also apply in my professional life as a marketing specialist. Balancing training with a demanding career in automotive marketing at Capital Motors, Inc. has honed my ability to prioritize and stay focused under pressure.
I enjoy the sense of accomplishment each race brings and the opportunity to connect with a community of like-minded individuals.
Timeline
Marketing Specialist
Capital Motors, Inc.
04.2013 - Current
Customer Service Engineer
Au Optronics
01.2011 - 01.2013
Master of Commerce - Marketing
University of Sydney
04.2001 -
Languages
English
Advanced (C1)
Chinese (Mandarin)
Advanced (C1)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
HybridRemoteOn-SiteSoftware
Photoshop
Interests
Sport
Model assembly
Coffee taste
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