Summary
Overview
Work History
Education
Skills
Timeline
Chenchih Lai

Chenchih Lai

OPPO Brand's Store Leader
New Taipei,Taiwan

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

10
10
years of professional experience
8
8
years of post-secondary education

Work History

Brand's Store Leader

OPPO Taiwan
2022.04 - Current

Retail marketing plan and execution

  • Store activity planning
  • Store opening event planning
  • Market information collection and analysis

Retail operation management

  • Store operation
  • Sell-out achievement tracking
  • Staff/Dealer incentive program
  • Store expansion strategy
  • Management of distributor and customer relationships

Team management and resource coordination

Retail Marketing Senior Profesional

Senao
2021.08 - 2022.02
  • Sell-out performance management
  • Channel Marketing Planning and Execution
  • Regional Event Planning and Execution

Retail Marketing Specialist

Samsung Electronics Taiwan
2018.09 - 2021.06

Retail marketing plan and execution

  • Trade in program
  • Extend warranty program
  • Event website development/maintenance

Retail operation management

  • Store operation monthly audit
  • Mystery Shopper management -
  • Staff/Dealer incentive program
  • Service enhancement project

Education

Bachelor of Arts - Department of Criminal Justice

Ming Chuan University, Taoyuan City, Taiwan
2011.09 - 2015.06

High School Diploma -

National Taipei College of Business, Taipei City, Taiwan
2006.09 - 2010.06

Skills

Channel Marketing and Retail Operations

  • Marketing and Promotions
  • Teamwork and Collaboration
  • Promotional planning
  • Campaign Planning and Performance Tracking
  • Timeline

    Brand's Store Leader - OPPO Taiwan
    2022.04 - Current
    Retail Marketing Senior Profesional - Senao
    2021.08 - 2022.02
    Retail Marketing Specialist - Samsung Electronics Taiwan
    2018.09 - 2021.06
    Ming Chuan University - Bachelor of Arts, Department of Criminal Justice
    2011.09 - 2015.06
    National Taipei College of Business - High School Diploma,
    2006.09 - 2010.06
    Chenchih LaiOPPO Brand's Store Leader