Summary
Overview
Work History
Education
Skills
Timeline
Chenchih Lai

Chenchih Lai

OPPO Brand's Store Leader
New Taipei,Taiwan

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

10
10
years of professional experience
8
8
years of post-secondary education

Work History

Brand's Store Leader

OPPO Taiwan
04.2022 - Current

Retail marketing plan and execution

  • Store activity planning
  • Store opening event planning
  • Market information collection and analysis


Retail operation management

  • Store operation
  • Sell-out achievement tracking
  • Staff/Dealer incentive program
  • Store expansion strategy
  • Management of distributor and customer relationships


Team management and resource coordination

Retail Marketing Senior Profesional

Senao
08.2021 - 02.2022
  • Sell-out performance management
  • Channel Marketing Planning and Execution
  • Regional Event Planning and Execution

Retail Marketing Specialist

Samsung Electronics Taiwan
09.2018 - 06.2021

Retail marketing plan and execution

  • Trade in program
  • Extend warranty program
  • Event website development/maintenance


Retail operation management

  • Store operation monthly audit
  • Mystery Shopper management -
  • Staff/Dealer incentive program
  • Service enhancement project

Education

Bachelor of Arts - Department of Criminal Justice

Ming Chuan University, Taoyuan City, Taiwan
09.2011 - 06.2015

High School Diploma -

National Taipei College of Business, Taipei City, Taiwan
09.2006 - 06.2010

Skills

Channel Marketing and Retail Operations

undefined

Timeline

Brand's Store Leader - OPPO Taiwan
04.2022 - Current
Retail Marketing Senior Profesional - Senao
08.2021 - 02.2022
Retail Marketing Specialist - Samsung Electronics Taiwan
09.2018 - 06.2021
Ming Chuan University - Bachelor of Arts, Department of Criminal Justice
09.2011 - 06.2015
National Taipei College of Business - High School Diploma,
09.2006 - 06.2010
Chenchih LaiOPPO Brand's Store Leader