Cheng-Chi, Christine Ma
Director Of Product Management
Taipei,TAIWAN
Summary
Strategic and Data-Driven Director of Product Management with a successful 5+ year career spanning both B2B and B2C software product domains.
A collaborative team player who thrives on uncovering 'ah-ha' moments through direct user interactions and fostering cross-functional collaboration.
Currently seeking an opportunity to bring visionary leadership and analytical expertise to a dynamic product management role. Let's innovate, drive success, and elevate user experiences together.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Director of Product Management
Linc
08.2022 - 01.2024
- Strategic Client Acquisition: Collaborated closely with CEO to not only deliver valuable products to existing clients but also successfully identify and pursue opportunities in diverse industries, resulting in acquisition of new clients.
- Innovative Product Launch: Led end-to-end process of ideating and launching Linc contextualized and personalized proactive webchat feature. This groundbreaking product achieved outstanding 40% increase in client engagement, showcasing a commitment to innovation and client success.
- Thought Leadership and Visibility: Authored compelling product blogs for Linc's innovative features, showcasing thought leadership on company website and newsletters. These updates served as momentum-builders, keeping both internal and external stakeholders informed and engaged.
- Cross-functional collaboration: Orchestrated collaborative efforts with product managers and engineers across various product lines. Together, we successfully launched a new dashboard homepage and integrated features related to GPT-3 assistance agents, showcasing effective cross-functional leadership and product enhancement.
- Client-Driven Product Enhancement: Proactively engaged in regular customer meetings, leveraging insights to identify and implement new functionalities. The strategic introduction of these features not only met client expectations but also contributed to a remarkable 70% reduction in response rate of manual customer service.
Innovation Product Manager
Hahow
01.2021 - 08.2022
- Launched search 2.0 feature not only to improve accuracy of search results but also to accomplish click-through rate of search results increased by 5% after product was released three weeks.
- Launched Hahow Live Stream product. Plan go-to-market strategy and Live Stream product DAU increase by 200%.
- Product Discovery: plan and execute creator interviews to propose new product roadmap and business models to CEOs and stakeholders.
Product Manager of O2O/POS
SHOPLINE
01.2020 - 01.2021
- Lead O2O/POS scrum team of 25 people and increased 175% of paid merchants in 5 months.
- Conduct competitor analysis research and analyze data tracking results to provide insights for product roadmap.
- Coordinate teams to engage iterations of products. Define product by writing and reviewing PRD with engineers, illustrate user flow and visualization of product by creating wireframe and prototype with designers.
- Align product vision and roadmap prioritization with different stakeholders. Manage product release plan.
- POS SEA go-to-market product management. i.e. Tax Settings PRD. Identify pain points in BRD and then consolidate all regions' requirements to build flexible and consolidated features.
- Manage bugs and issues in product lifecycle. Define scope of issue by categorizing issue type and consult with engineer lead. Arrange resources for product fixes or enhancements. Express problem-solving approach to different stakeholders by estimating impact and alternative methods.
Business Intelligence Data Analyst
SHOPEE
01.2019 - 01.2020
- Optimize marketing resources and commercial budget by classifying users with RFM model. Conduct in-app traffic flow and conversion journey analysis of these user segments. Monitor analysis by creating traffic data dashboard in Data Studio for marketing and commercial teams.
- Manage data report and analysis for new TKB Mum's Club project. Establish report metrics with TKB team. Maintain daily reports. Provide campaign strategy to TKB team, including precision marketing push notification user list, and monthly campaign target. The monthly VIP spending of TKB Mum's Club members has increased by 20% YoY.
- Improve cross-departmental communication and work efficiency by creating product data tracking dashboard. Due to this dashboard, game report was completed two months earlier than original deadline.
Product Management
SHOPEE
01.2018 - 01.2019
- In charge of growth and promotional product lines. Release and monitor more than 12 products.
- Launch Group Buy, first e-commerce group buying system in Taiwan. Manage go-to-market rollout strategy by demoing product features to internal teams and external merchants. Define and solve bugs and issues with customer service team. Grow daily average orders by 50% by analyzing product data and adjusting product marketing strategy.
- Achieve lowest new buyer acquisition cost by collaborating with marketing and BI team to launch Shopee referral feature. Determine target audience for referral campaign i.e. Converting elderly TA during TW presidential election day.
- Roll out Shopee live stream feature and achieve regional seller adoption rate target. Prioritize product enhancements in product development cycles based on user interviews and data analysis. Achieve 35% in clicks by generating content marketing materials i.e. Livestream shows with celebrities.
- Conduct e-commerce game competitor research. Develop game rule algorithms with regional engineers. Rollout Slash Price successfully by achieving highest order completed rate of 98% among other 7 countries.
- Win second place in MKT all-hands competition. The creative idea is to create an Amazon Dash Button for Shopee.
Project Manager
ABECEDER LTD.
03.2017 - 09.2017
- Investigate potential clients by categorizing paid clients into different groups. Conduct qualitative interviews with 20 + HR field managers. Analyze interview results to provide marketing strategies and budget planning proposals.
Education
MSc Consumer Analytics and Marketing Strategy -
LEEDS UNIVERSITY BUSINESS SCHOOL
Leeds, United Kingdom 01.2017 - 01.2018
Bachelor of English Language and Literature and Bachelor of Finance and International Business -
FU JEN CATHOLIC UNIVERSITY
Taipei, Taiwan 01.2011 - 01.2015
Skills
Cross Functional Leadership
undefinedCertification
Codefirst: girls
Timeline
Director of Product Management
Linc
08.2022 - 01.2024
Innovation Product Manager
Hahow
01.2021 - 08.2022
Product Manager of O2O/POS
SHOPLINE
01.2020 - 01.2021
Business Intelligence Data Analyst
SHOPEE
01.2019 - 01.2020
Product Management
SHOPEE
01.2018 - 01.2019
Codefirst: girls
09-2017
Project Manager
ABECEDER LTD.
03.2017 - 09.2017
MSc Consumer Analytics and Marketing Strategy -
LEEDS UNIVERSITY BUSINESS SCHOOL
01.2017 - 01.2018
Bachelor of English Language and Literature and Bachelor of Finance and International Business -
FU JEN CATHOLIC UNIVERSITY
01.2011 - 01.2015
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