Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Chengxi Li

Chengxi Li

Summary

Professional international media officer with 3 years of experience in devising successful media strategies and orchestrating special events. Meticulous in managing and carrying out special events by arranging for media presence, composing written documents, booking photographers, reserving event venues and preparing eye-catching graphics. Highly adept in authoring speeches, press releases and marketing materials.

Proactive and motivated two entrepreneurial experiences with high-energy approach to building and optimizing business operations. Solid understanding of facets such as financial, business and personnel management. Results-driven and industrious with conscientious attention to critical details and big-picture needs.

Overview

6
years of professional experience
4
years of post-secondary education
3
Languages

Work History

Guangzhou City Polytechnic

University Lecturer
09.2023 - Current

Job overview

  • Planning Film and Television Production Management teaching, including lectures, seminars/tutorials and learning materials
  • Meeting students individually to discuss progress
  • Checking and assessing students' work.

Chuan Cheng Technology (Guangzhou) Co., Ltd.
Guangzhou

Marketing Director
03.2022 - Current

Job overview

  • Conduct market research to identify new opportunities and stay ahead of industry trends
  • Manage and lead a team of marketing professionals, providing guidance and support to ensure success,cooperation with top 100 Enterprise in China
  • Develop and manage marketing budgets, tracking ROI and adjusting strategies as needed
  • Oversee the creation of marketing materials, including advertising campaigns, email marketing, social media content, and website copy
  • Analyze and report on marketing metrics, including online traffic, lead generation, and conversion rates
  • Continuously evaluate and improve marketing strategies to ensure maximum effectiveness and ROI.

Lita Technology (Guangzhou) Co., Ltd.
Guangzhou

Chief Executive Officer
09.2021 - 09.2022

Job overview

  • Develop high quality business strategies and plans ensuring their alignment with short-term and long-term objectives
  • Lead and motivate subordinates to advance employee engagement develop a high performing managerial team and we receives Pre-A round financing of more than 3 million Yuan
  • Oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission
  • Make high-quality investing decisions to advance the business and increase profits
  • Build trust relations with key partners and stakeholders and act as a point of contact for important shareholders
  • Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth

Jiangsu Satellite TV
Nanjing

TV Director
11.2020 - 10.2021

Job overview

  • Originating dating TV program ideas, finding contributors
  • Editing video, find the highlights of each single boys and girls and make them into VCR
  • Writing scripts, planning 'shoots', ensuring safety, leading the crew on location, directing contributors and presenters, and working with an editor to assemble the final program

CNW Capital Service Ltd
London

Media Officer
02.2018 - 10.2020

Job overview

  • Work with clients and potential clients, mainly from China, in understanding their needs for media communication, product or service promotion, and event management
  • Plan, coordinate and manage various seminars, conferences, one-to-one discussion sessions, target company visit for clients, taking good consideration of the nature of clients business
  • Prepare and plan the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia program
  • Communicate and engage with clients via different methods, including social media such as We-Chat
  • Design communication documents and/or videos to effectively deliver clients message when necessary
  • Observe measure and present the effectiveness of the events or other communication projects to clients.

Education

Guangdong University of Foreign Studies
Guangzhou

Bachelor of Arts from International Journalism
09.2013 - 05.2016

University Overview

University of Westminster
London

Master of Arts from Film And Television Theory
09.2016 - 03.2018

University Overview

Skills

Video Editing

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Timeline

University Lecturer
Guangzhou City Polytechnic
09.2023 - Current
Marketing Director
Chuan Cheng Technology (Guangzhou) Co., Ltd.
03.2022 - Current
Chief Executive Officer
Lita Technology (Guangzhou) Co., Ltd.
09.2021 - 09.2022
TV Director
Jiangsu Satellite TV
11.2020 - 10.2021
Media Officer
CNW Capital Service Ltd
02.2018 - 10.2020
University of Westminster
Master of Arts from Film And Television Theory
09.2016 - 03.2018
Guangdong University of Foreign Studies
Bachelor of Arts from International Journalism
09.2013 - 05.2016
Chengxi Li