Chen Yi Tsai Michelle

Product Marketing Manager with 18+ years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.

Short term:

• Enhance skill developments in data and competitor analysis to increase suppliers' market shares. Also, stay updated on industry trends and customer needs to drive product innovation and maintain competitive advantages.
• Strengthen cross-functional collaboration in different team to enlarge business scale and opportunities.
• Keep building deep and strong relationship with both suppliers and customers to foster trust, leading to more reliable communication and smoother transactions.

Long term:

• Taking more leadership responsibilities and potentially mentoring junior team members or leading larger product initiatives.
• Aspire to play a key role in driving product innovation that contributes significantly to the company’s growth and market position.
• Building strong developing relationships within the industry, attending conferences, and participating in professional organizations to expand the influence and learn from peers.

• Travelling
• Reading
• Seeing movies
• Singing
• Gardening for my pets

• Date of Birth: 01/14/84
• Marital Status: Single

• Confident and humble
• Enthusiastic independent
• Ambitious quick learner
• Self-motivated
• Reliable and responsible
• Risk-taking

"It's a story about a girl who accidentally stepped in the electronics world and started her career over 18 years. From a PME with little idea about what connectors are, she becomes a Senior Product Manager over 12 years and a professionals in many global line cards. Here the story goes..."

    My name is Michelle, who graduated from the English Department of TamKang University and has been working in connector industry for over 18 years. During 2008-2012, I’d worked in a global company, Arrow Electronics Ltd. - a Fortune 150 company, to be a Product Manager. Later, I had an opportunity to join establishing Tradewell Electronics Co., Limited, a whole new company, and becomes an authorized distributor of Amphenol group which is a worldwide connector ranking supplier. That is a very special, tough and challenging opportunity for me. I grew much faster and stronger from this experience. After 12 years working in Tradewell that support company establishing in Honk Kong, Taiwan and China, it is a very stable and continuously growing company. So now it is my time moving to the next stage. 

    From being a PM to a Senior Product Marketing Manager, I’m not just a PM that focus only products themselves, but also a project owner, a market strategy planner and an Account Sales. I align both suppliers and customers in every projects and walk through the difficulties. By digging out demand creation opportunities, offering solutions since design in stages, negotiating with factories for supports, offering penetration plans, I’m very strong at enlarging suppliers’ market shares and fulfil customer requirements. To prove my achievements, I’d got FCI’s 2010 Regional Best PM in their Asia Pacific distributor meeting. I handled Amphenol TCS, which is the biggest supplier in Arrow connector business and the revenue reaches USD$37M in 2012 with an over 20% growth. After 2012, I was invited to start up Tradewell Electronics and growing up together with it. In these 5 years, I’ve learned how a company run, cost saving and enlarging profits. And of course, reaching suppliers and company target growth in over 16% every year is a must. From less than $1K billing to now almost $7M in our customer, USI Electronics, I feel it quite an achievement. Instead of just execute and achieve company goals, I try to make myself, suppliers and customers have a 3-wins situation.

    In short, I’m a positive girl who is strong to deal with challenges. With having optimistic and enthusiastic attitudes, I get along with people well and become an independent, reliable girl who taking difficulties and pressure as spurs that improve me and make me stronger. Always feeling exciting and curious for whatever challenges might come though I’ve been working for over 18 years in electronics industry. And I always have great motive in learning and learn quick.

    It will be my honor if I could have an interview opportunity that I’ll show you who I am and what I could do for company bests. Thank you for reading my CV. I’ll be humble to take any of your opinion and hope to have the opportunity to work in your company.