Cherie Lin
Enterpreneur, General Manager
Summary
A performance-based leader with global experience working with leading tech branded companies. +20 years experiences specialized in Leadership, Business development, Channel partner management, and Financial P&L to deliver real value to all stakeholders, I pride myself on competently leading a progressive organization in a matrix MNC and driving timely success with breakthrough strategy and solid ground execution. Accomplished with strategic mind on par with C- Suite executives to exceed business targets with a proven track record, now I’m looking for a new and challenging managerial position of General Manager, Taiwan, one that will make the best use of my existing skills and capabilities.
Overview
20
20
years of professional experience
2
2
years of post-secondary education
Work History
Central Asia Pacific Business Lead
Lenovo
2 2022 - 12.2023
- Own P&L accountability of Visual/ PC/ NB BU
- Lead 9 countries Sales, Marketing, BD, PM across APAC
- Exceed revenue and profitability goals, lead team to qualify market and win from competition
- Anticipate business changes. implement incremental growth plans to drive market share gain
- Translate corporate strategy into actionable plans, holding team accountable for business metrics and financial results.
- Build cohesive channel ecosystem and provide high value-adding support, resulting in win win partnership.
- Focus exceptional end customer experience to foster end user loyalty and satisfaction.
- Cultivate operational rigor around documented reporting and deep dive business intelligence.
- Lead by example to build a collaborative team in a matrix org
General Manager
Brightstar, A Softbank Company
06.2016 - 07.2020
- Drove year-over-year business growth while leading business development, strategic vision, and long term scalable and sustainable planning
- Managed budget & forecast, transformational project implementations, business rhythm scheduling, and all major contract negotiations.
- Provided strategic oversight of sales, marketing, and promotional campaigns to keep business progress aligned with overall goals and objectives.
- Formulated GTM strategy, developed key account plan mapping channel landscape, streamlined operational efficiency and maximized financial result.
- Analyzed market trends and competitor activities to create competitive value proposition and advantages.
- Developed and implemented winning strategy including pricing, product & service to increase sales, market share, and profitability.
- Collaborated with cross-functional teams to develop local differentiation
General Manager
Logitech
08.2013 - 07.2015
- Owned overall branch office business including short term performance & mid/ long term strategy
- Led a sizable team of 80 as well as +2000 retail in Taiwan
- Held the business management covering sales, marketing, business operation, product category, repair & customer service, and full P&L responsibility
- Drove sequential YoY growth to make Logitech's leading position of 69% market share in 2 years
APAC Channel Lead
HTC
09.2007 - 07.2012
- Responsible for regional Channel business and diverse Go to Market strategy,
- Managed channel segmentation, marketing communication, product portfolio, pricing negotiation
- Led distributors, key mobile operator accounts, and channel retail business partners to deliver financial results on time across 13 local countries in APAC
- Built brand equity and expanded market share to win in every channel in every market
Country Manager
O2
01.2007 - 09.2007
- Started up local office from scratch, built team, shaped O2 Taiwan business blueprint and implentation
- Supervised manufacturers headquartered in Taiwan including. HTC, ASUS, Foxconn, Quanta, Compal, Gigabyte, Arima to make sure on time project delivery for the Windows mobile & Android smartphone launch for O2 in Asia.
Sales Manager
Motorola
08.2004 - 12.2006
- Met with clients, set best practice, and educated on product features to activate channels
- Grew sales and boosted profits, applying proactive management strategies to enhance sales run rate
- Maintained top market share based on GFK & IDC
Partner Sales Manager
IBM
09.2000 - 08.2004
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Led assigned distributors, vertical resellers, SI/ ISV solution vendors, retail channels, and alliance business partners to generate demand, lead segment, create funnel, beat competition
- Penetrated in IBM white space, and win incremental channel business from identified verticals and retail.
Education
Master of Science - Education And Social Studies
University of California, Los Angeles
Los Angeles 09.1996 - 05.1998
Skills
Leadership
Breakthrough Strategy
Critical Thinking
Problem-Solving
Communication
Teambuilding
C-Suite
Timeline
General Manager
Brightstar, A Softbank Company
06.2016 - 07.2020
General Manager
Logitech
08.2013 - 07.2015
APAC Channel Lead
HTC
09.2007 - 07.2012
Country Manager
O2
01.2007 - 09.2007
Sales Manager
Motorola
08.2004 - 12.2006
Partner Sales Manager
IBM
09.2000 - 08.2004
Master of Science - Education And Social Studies
University of California, Los Angeles
09.1996 - 05.1998
Central Asia Pacific Business Lead
Lenovo
2 2022 - 12.2023
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