CHI-TING HAN

• Responsible for the Marketing plan, budget allocation, media planning, content development, social media management, and product marketing of all VOLVO carlines.
• Responsible for the Managed and worked with global and regional headquarter on several marketing projects and reported regularly.
• Managed both digital and traditional media budget allocation and developed multiple communication content based on adaptation from a global asset or original localized creative.
• Managed multiple external agencies to collaborate and developed campaign strategy and communication assets.
• Assisted marketing events execution and planning facing consumer and media press.
• Presented to the dealer management team and investors quarterly regarding the marketing plan and result.
• Maintained the relationship with automobile media press.

• Assisted in managing the budgeting and planning of the annual launch plan.
• Developed multiple competitor analysis reports based on detailed product research/evaluations.
• Generated quarterly reports to evaluate our + competitors' market shares per product segment.
• Generated and lectured product detail presentation for internal and external, such as press and consumer.

• Assisted in managing clients’ social media platforms and generated content to increase engagement
• Collected and analyzed industry ‘s and competitors ‘ news to support daily reports for clients
• Developing media list for clients to maintaining the relationship with press

• Reported to Group Account Director as the main manager of the accounts of Volvo Car Taiwan and Total Lubricant
• Managed clients’ social media platform: generated engaging content and activities, interacted with followers; Official Facebook page fans increased by 244% and promoted more user-engagement
• Managed digital content marketing campaign, including microsite construction, live content refreshing, overseas coordination with Iceland; successfully reached 180% of ROI, and refined client’s brand image
• Independently managed a campaign with a US $210K budget, negotiated endorsements, planned marketing strategy, and supervised post-production; successfully reached 100% of showroom traffic increase
• Experienced in cross-cultural communication with Volvo Car Sweden Headquarter and Havas Singapore Regional Quarter