Hi, I’m
Chia Lee
Project Manager
Yilan County,Taiwan
Summary
Results-Driven Marketing Project Manager with 8 years of experience, specializing in KOL/KOC management and digital word-of-mouth strategies. A highly autonomous and self-disciplined professional with a proven track record of excelling in remote work environments . Expert in leveraging AI tools (Prompt Engineering) to streamline workflows and boost content productivity by over 50%. Adept at independent problem-solving and maintaining exceptional organizational standards across borders. Committed to driving scalable brand growth through proactive communication and data-driven execution.
Overview
9
years of professional experience
Work History
CXNET (丞相網路有限公司)
Project Manager
Current
Job overview
- Word-of-Mouth (WOM) & Sentiment Management: Developed tailored WOM marketing strategies to enhance brand online visibility and managed brand sentiment across major forums including PTT, Dcard, and Threads.
- AI Integration & Process Optimization: Engineered specific prompts to create customized "AI Social Media Manager" personas, increasing content production efficiency by over 50%. Utilized AI automated web scraping tools for data analysis and market trend prediction.
- KOL/KOC End-to-End Management: Identified target KOLs/KOCs, conducted cold pitching, negotiated contracts, controlled project schedules, reviewed content, and tracked performance to align with brand strategies.
- Business Development: Executed cold calling to target markets and maintained strong client relationships to ensure project satisfaction.
Surewell Fresh Supermarket (喜互惠生鮮超市)
Marketing Supervisor
07.2020 - 02.2023
Job overview
- Annual Campaign Planning: Directed annual marketing plans, overseeing 26 major DM promotional campaigns, budget allocation, and product selection.
- OMO & CRM Operations: Drove OMO (Online-Merge-Offline) digital transformation and managed CRM via multi-channel platforms (Facebook, LINE, Mobile App) to execute targeted promotional strategies.
- Brand Partnerships & Media: Executed cross-industry brand partnerships, KOL promotional campaigns, and video production projects to boost brand exposure and SEO rankings.
Evergreen Resort Hotel Jiaosi (長榮鳳凰酒店)
Marketing Specialist
12.2019 - 07.2020
Job overview
- Executed member recruitment and provided exceptional customer service.
- Managed physical store space planning and coordinated administrative tasks for marketing projects.
SOGO Department Store (太平洋崇光百貨)
Marketing Specialist
08.2017 - 07.2019
Job overview
- Event & Budget Management: Planned department store promotional themes, estimated and controlled campaign budgets, and successfully managed cross-departmental collaborations.
- Media Buying & ROI Analysis: Allocated media resources and executed media buying to maximize event exposure. Conducted comprehensive post-campaign ROI analysis.
- Operations: Managed event venue operations and on-site execution.
Education
Feng Chia University (逢甲大學)
Bachelor's Degree from Marketing
06-2017
Skills
Core Marketing
KOL/KOC Management (Full-cycle)
OMO Strategy (26 Campaigns)
WOM & Sentiment Analysis
Market Trend Prediction
Technical Tools
AI Tools : Gemini , ChatGPT , Claude , Perplexity
Google Workspace
System : macOS
Languages
English : TOEIC 830 (Professional)
Mandarin : Native
Timeline
Marketing Supervisor
Surewell Fresh Supermarket (喜互惠生鮮超市)
07.2020 - 02.2023
Marketing Specialist
Evergreen Resort Hotel Jiaosi (長榮鳳凰酒店)
12.2019 - 07.2020
Marketing Specialist
SOGO Department Store (太平洋崇光百貨)
08.2017 - 07.2019
Project Manager
CXNET (丞相網路有限公司)
Current
Feng Chia University (逢甲大學)
Bachelor's Degree from Marketing