CHIA HUA WU
Biopharmaceutical Specialist
Taichung
Overview
8
8
years of professional experience
Work History
Biopharmaceutical Specialist
Amgen
01.2024 - Current
- Responsible Product: Biological medicine -Osteoporosis (Prolia & Evenity)
- Conducted market analysis and developed strategic plans for the osteoporosis segment across the Changhua Christian Hospital to drive prescription growth
- Managed and maintained relationships with key accounts to ensure market stability and prevent penetration by external competitors.(Ortho/NS/Meta/AIR)
- Organized community-based DXA BUS screening events and promoted DXA screening programs in multiple hospitals within the Changhua Christian Hospital System (CCH, LCH, NCH, YCH, YGH) to raise disease awareness and support sales performance.
- Collaborated with cross-functional teams to execute marketing-driven educational seminars, aligning customer engagement with company market strategies.
- Lead the cross-regional activities of the team in the Central Region, arrange key KOLs to exchange prescription experience at the Central Region seminar, and thus enhance the prescription experience of each region(Meta/NS/Ortho)
Sales Specialist
Bayer Pharmaceuticals
07.2020 - 01.2024
- Responsible Product: Endometriosis/DKD
- Conducted market analysis and developed strategic plans for the endometriosis segment across the Gynecology doctor to drive prescription growth(CCH(Yuan Lin，Lu Kang，Yun Lin，Han Min，Nantou)，VGHTC，CSMH，Tungs` Taichung Metroharbor Hospital，Kuang Tien HP，Cheng Ching HP，Show Chwan HP，Lin Shin HP)
- New Products Listing Success record for DKD products( CCH，VGHTC，Kuang Tien HP，Lin Shin Hospital)
- Managed and maintained relationships with key accounts to ensure market stability and prevent penetration by external competitors.(GYN/Meta/Nephro)
- Collaborate with KAM/MKT team to protect tender success record : (2021/1 Kuang Tien Hospital，2021/3 Cheng Ching Hospital，2021/4 Show Chwan Hospital，2021/10 VGHTC)
- Tender protection success record in Oncology products by cooperate with Oncology team(CSMH，Taichung Tzu Chi Hospital)
- Experienced in supporting product pricing negotiations and value positioning with key accounts.(Tungs'，Cheng Ching HP，Lin Shin HP)
- Collaborated with cross-functional teams to execute marketing-driven educational seminars, aligning customer engagement with company market strategies.
- Lead the cross-regional activities of the team in the Central Region, arrange key KOLs to exchange prescription experience at the Central Region seminar, and thus enhance the prescription experience of each region(GYN)
Account Executive
Baxter
04.2020 - 11.2020
- Responsible Product :Hemostasis (Dealer Management - Sincere Healthcare) and Anti-Adhesion products Territory Coverage: CCH，VGHTC，JEN-AI Hospital (Gyn， CRS，Ortho，GS)
- Tender Protection: Defeated competitors. Made Baxter Anti-Adhesion Barrier become exclusive product in Obstetrics in CCH in2020
- Sales achievement rate from 59% to 103% in three months
Sales Representative
Zimmer Biomet
07.2017 - 04.2020
- Responsible Product: Joint implant
- Territory Coverage : CCH (Yuan Lin，Lu Kang，Yun Lin，Han Min，Nantou)，Cheng Ching Hospital， 803 Armed Forces General Hospital，Sing fong Hospital。(Ortho)
- Listing four new products into CCH
- Being consultant for surgical technique by assist with operation on table
- Experienced in product pricing negotiations and value positioning with CCH
- New products promotion as the 2nd highest in central department.
Education
Bachelor of Science - Biomedical Sciences
Chung Shan Medical University
Taichung, Taiwan 04.2001 -
Skills
Market Analysis
Timeline
Biopharmaceutical Specialist
Amgen
01.2024 - Current
Sales Specialist
Bayer Pharmaceuticals
07.2020 - 01.2024
Account Executive
Baxter
04.2020 - 11.2020
Sales Representative
Zimmer Biomet
07.2017 - 04.2020
Bachelor of Science - Biomedical Sciences
Chung Shan Medical University
04.2001 -
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