Summary
Overview
Work History
Education
Skills
Interests
Timeline
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ChiaHung Chen

ChiaHung Chen

Marketing Specialist
New Taipei City,Taiwan

Summary

I have been doing branding and marketing for last 3 years. I specialize in brand promotion, marketing, social media arrangement, cross-industry, KOL marketing. In the three years alone, I have employed in BMW local agency, Pilot PR company. My client I have served include Uniqlo Taiwan, LG, Singapore Tourism Board, Kinmen Kaoliang Liquor, Minstry of Labor.

My strength is ability to truly understand what is the most interesting and useful influences to attract customers. Based on my experience in the PR company and cooperation with KOLs. How to present the new products in different angle and suitable media combine with current event topics is my main job. Second strength is negotiation skill, to arrange cooperation with more than three parties, everyone has their concerns and benefits. It’s necessary to have negotiation for make sure the event goes smoothly.

To sum up, what I am looking for is a company that I could add value and to contribute. With that, I am confident that I can produce positive reputation of the company and strengthen your team.

Overview

2
2
Languages
6
6
years of post-secondary education
4
4
years of professional experience

Work History

Marketing Specialist

BMW Sunder Automobile Co., Ltd.
New Taipei City, Taiwan
11.2020 - Current

1. Raise brand awareness, community management and marketing content promotion.

2. Plan marketing activities for new car launches, driving experience event, external exhibition, CRM event.

3. Regional operation of local distributors and maintenance of consumer relations.

4. Cross-industry combination negotiation and electric vehicle hardware layout planning.

Public Relations Executive

Pilot Public Relations Co., Ltd.
Taipei City, Taiwan
09.2018 - 09.2020

1. Creative idea and execution of public relations activities.
2. Press release and business proposal.
3. Media monitoring and industry dynamic analysis.
4. Establishment, development and maintenance of media relations.
5. KOL cooperation.

Project Executive

Bureau Of Audiovisual And Music Industry Development,Ministry of Culture.
Taipei City, Taiwan
08.2015 - 01.2017

1. Counseling colleges and universities to handle popular music courses. Totally assisting 9 colleges and universities to train about 500 popular music students.
2. Handle the procurement case of international popular music information gathering.
3. Assist in holding the Golden Melody Award, Golden Music Award, and original music contest ceremonies.

Education

Master of Arts - Music, Compose

Taipei University of Education
Taipei City
09.2011 - 02.2014

Bachelor of Arts - Music, Compose

National Taiwan University of Arts
New Taipei City
09.2007 - 06.2011

Skills

Public relations activity planning and execution

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Interests

Surfing

Travel

Timeline

Marketing Specialist

BMW Sunder Automobile Co., Ltd.
11.2020 - Current

Public Relations Executive

Pilot Public Relations Co., Ltd.
09.2018 - 09.2020

Project Executive

Bureau Of Audiovisual And Music Industry Development,Ministry of Culture.
08.2015 - 01.2017

Master of Arts - Music, Compose

Taipei University of Education
09.2011 - 02.2014

Bachelor of Arts - Music, Compose

National Taiwan University of Arts
09.2007 - 06.2011
ChiaHung ChenMarketing Specialist