Chia Ling (Lillian) Liao
Marketing Manager
Taipei City
Summary
Dynamic Marketing Manager with a proven track record at International Bridal Enterprises Co., Ltd., excelling in fashion presentation development and execution, and fostering teamwork. Coordinated successful new collection launch events and enhanced brand visibility, demonstrating adept budget management and collaboration. Skilled in cross-functional coordination, with strong problem solving and planning skills.
Overview
16
16
years of professional experience
Work History
Marketing Manager
International Bridal Enterprises Co., Ltd.
02.2017 - Current
- Organized successful new collection launch presentations, show exhibits, showcasing products or services effectively to existing and potential customers or partners.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Boosted brand awareness while managing internal and external marketing channels.
- Managed budgets strategically towards high-impact initiatives that supported overall business goals.
- Managed social media accounts for optimal audience engagement.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Business Planning Manager
Standard Chartered Bank
04.2008 - 09.2014
- Collaborated with Consumer Banking leaders and cross-functional teams to support consistency and best practices.
- Ensured detailed project roadmaps with clearly defined milestones, deliverables, and timelines to ensure timely completion of initiatives.
- Coordinated monthly performance reports from each department under Consumer Banking to senior leadership, highlighting progress towards key objectives and recommending action steps for improvement.
- Facilitated communication between diverse departments throughout organization to maintain cohesive efforts toward shared goals.
Education
MBA - Marketing
Boston University
Boston, MA 04.2001 -
Bachelor of Arts - English Language And Literature
Fu-Jen Catholic University
New Taipei, Taiwan 04.2001 -
Skills
Marketing Event/Campaign Development and Execution
Public and Media Relations
Budgeting and Allocation
Social Media Marketing
Teamwork and Collaboration
Event Coordination
Timeline
Marketing Manager
International Bridal Enterprises Co., Ltd.
02.2017 - Current
Business Planning Manager
Standard Chartered Bank
04.2008 - 09.2014
MBA - Marketing
Boston University
04.2001 -
Bachelor of Arts - English Language And Literature
Fu-Jen Catholic University
04.2001 -
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