Chih-Han Wang

• Well-organized sourcing specialist with one year of inflight goods in a trading company.
• Multitasked account executive with one year of experience executing multimedia in a media agency.

• How Luxury Brands Develop New Strategies to Communicate with Their Consumers during the COVID-19 Crisis.
• Generation Z’s Sustainable Clothing Retail Channels: An Exploration of the Second-Hand Clothing Retail Integration.
• Textile Product Development and Innovation- Outwear Jacket
• Social Network Analysis of Consumer Perceptions Receiving Tattoos and the Current General Meaning of Tattoos: A Study of Connecting Hashtags used on Instagram.
• How to select correct size when shopping online.
• Content Analysis of Top-performing Apparel Companies Regarding their Sustainability Reporting and Transparency

• Academic Career

I learned general business knowledge in my undergraduate period and also enhanced my knowledge of merchandising and marketing. I focused on researching the influence of social media on it during my graduate studies. Tatung University values discipline very much, it requests students to take early morning classes and has a strict principle about absence which makes me keep on time and take responsibility for myself in the future. To advance my expertise in marketing, I researched the influence of social media on marketing in my master's career. In addition to improving my English skills, foreign graduate experience gives me the ability to do individual research. How to solve the problem and find the answer by myself are vital lessons that I got from graduate period. Teamwork and expression skills are what I have gained from my whole academic career. Since my major's courses have a lot of group projects, I know the importance of accepting different opinions, speaking out my thoughts, and effective communication.

• Working Experience

My first official job was as a sourcing specialist for inflight goods, our main customers are international airlines. This job gave me the space to apply the skills that I took from campus: teamwork and individual research. Due to the requested products from clients being different every time, I have to discuss with the sales manager to realize the needs (specification and budget) of clients before looking for the correct supplier. Sometimes I used my textile knowledge to help the team find out the best product for blanket and textile projects. However, the needed products from airlines are various; I am not familiar with some specific products. In this situation, I would ask my experienced colleague and self research the information about the difference in materials. Also, this job brings me intelligence about supply chain processes, interaction skills with vendors, and logistic information.

Since my working visa expired, I returned to Taiwan and joined an Omni-media agency, Ptarmigan Media, as an account executive. The clients of Ptarmigan Media are all in the finance field, and our job is to assist clients in advertisements successfully, from planning to final execution. This working experience helped me to cultivate multitasking in a fast working environment, and the ability to serve clients individually. Besides the above ability, I improve my cooperation skills including communication, respect, and flexibility. As a media executor, I realized the ads placement process of the marketing from the executive end which I didn't learn from campus. Although I spent a lot of time studying marketing, it only brought me the concept of brand and customer on the academic side. During this job, I understand that not only the topic and content of the advertisement will impact the campaign performance, but also the media selection and ad banner placement play important roles.