CHIH-WEI LIN
Sr.E-commerce Merchant Success Associate
Taipei City,Taiwan (R.O.C.)
Summary
With over seven years of e-commerce experience, successfully assisted brands in achieving digital transformation and omnichannel deployment. Specializing in product and market analysis, strategic marketing, and consumer behavior insights, driving growth and key performance improvements.
Overview
9
9
years of professional experience
Work History
Sr.Merchant Success Associate, Growth｜Taiwan
SHOPLINE
04.2020 - Current
- Guided 200+ key clients across industries (food, pet care, fashion, beauty, maternal, electronics), achieving 25-40% YOY/QOQ sales growth in 3-6 months.
- Developed tailored strategies based on store and industry trends, improving key metrics like high-value customer retention, with 80%+ receiving 5-star satisfaction (out of 6).
- Led the team in planning EC courses and project sales, increasing client interest by 18.9% and achieving over 90% project success.
Brand Operations Assistant Manager
CT-STUDIO CO.,LTD
Taipei City, Taipei City
10.2017 - 03.2020
- Led a team to develop maternal, fashion, and lifestyle products, expanding the brand into Hong Kong, Singapore, and Malaysia.
- Developed quarterly marketing strategies aligned with annual goals and channel positioning (Shopee, Pinkoi, MOMO, etc.), ensuring target achievement.
- Team Management: Managed a team of five, adjusting work pace based on members' capabilities for successful execution.
- Vendor Partnerships: Maintained and optimized vendor relationships to ensure effective brand penetration.
Marketing Planning Specialist
PetTalk
07.2017 - 10.2017
- Maintained partner relationships for smooth collaboration, wrote SEO-optimized pet articles to boost organic traffic, planned video production, enhanced brand presence, and executed market fairs and events. Managed platform operations and promotional activities to increase exposure and engagement.
Store Secretary
H&B Business Group
07.2015 - 06.2017
- Organized data for smooth workflow, maintained VIP relationships for strong partnerships, managed administrative tasks to improve efficiency, and operated social media to boost brand visibility and engagement.
Education
Marketing Management And Research
Takming University of Science And Technology
Taipei City, Taiwan07.2015
Skills
Project Planning
Data Analysis
CRM Management
Social Media Strategy
Timeline
Sr.Merchant Success Associate, Growth｜Taiwan
SHOPLINE
04.2020 - Current
Brand Operations Assistant Manager
CT-STUDIO CO.,LTD
10.2017 - 03.2020
Marketing Planning Specialist
PetTalk
07.2017 - 10.2017
Store Secretary
H&B Business Group
07.2015 - 06.2017
Marketing Management And Research
Takming University of Science And Technology