CHING-YUN HSU
New York
Summary
Interdisciplinary professional with over ten years of international experience across North America and Asia, combining a background in strategic marketing with a strong focus on cultural research and museum studies. Experienced in cross-cultural communication and cultural translation, with academic interests in material culture, cultural heritage, and the role of museums as spaces of cultural interpretation and knowledge production.
Overview
10
10
years of professional experience
4
4
Certifications
Work History
CMO
Shen Yun Collections
New York
09.2023 - 01.2025
- Developed comprehensive marketing strategies that increased brand visibility and engagement.
- Directed cross-functional teams to execute integrated marketing campaigns effectively.
- Developed an integrated approach towards leveraging both online and offline channels for better reach and conversions.
- Managed digital marketing efforts, including social media and email campaigns, to drive audience interaction.
- Analyzed market trends to identify growth opportunities and customer preferences.
- Oversaw budget allocation for marketing initiatives and resource management.
- Created detailed reports of market analysis, competitive intelligence, and customer segmentation to inform strategic decisions.
- Implemented CRM software solutions that streamlined lead nurturing processes.
Managing Director
ZT International Co., LTD
04.2023 - 01.2025
- Led product development from ideation to launch, utilizing design thinking for user-centric innovation.
- Oversaw cross-functional team across Vietnam, Thailand, Japan, Korea, and Italy to ensure cohesive brand messaging.
- Analyzed market trends and consumer behavior to refine marketing strategies and achieve revenue targets.
- Coordinated with global partners to align strategic objectives and brand standards efficiently.
- Managed daily operations across departments, enhancing operational efficiency and ensuring financial sustainability.
- Cultivated a creative company culture that prioritized innovation, sustainability, and continuous improvement.
UXUI & Digital Marketing consulting
Freelance Consultant
11.2022 - 01.2023
- Provided website design and digital marketing consulting for clients including Shen Yun Performing Arts, Skechers, Havaianas, Trip Potatoes (acquired and rebranded), local hardware store, and used-car dealership platform, enhancing their online presence and engagement.
Integrated Digital Marketing Director
EpochTV, The Epoch Times
New York
05.2021 - 06.2022
- Acquired 200,000+ registered users within 4 months through targeted digital campaigns.
- Ensured high-quality, creative content and advertising while maintaining a consistent brand voice.
- Drove a 10× increase in web traffic and subscriptions through innovative online events.
- Integrated diverse content verticals and ad placements, yielding engagement 5× above industry averages and 20× average concurrent viewership.
- Collaborated with cross-functional teams (creative, editorial, technical) to launch new features and marketing campaigns.
Digital Marketing Strategy Manager & Data Analyst
RISE .TV
New York
03.2019 - 05.2021
- Boosted monthly revenue by 25.54% through diverse marketing platforms.
- Redesigned landing pages using audience data, resulting in reduced bounce rates.
- Pioneered the development of an internal data dashboard.
- Enhanced marketing strategies to improve conversion rates.
- Supervised teams in handling video productions and campaign performance.
Ad Operation Specialist & Campaign Manager
Epoch Digital Network
New York
03.2017 - 03.2019
- Managed 300+ international ad campaigns across Google, Facebook, and Adobe platforms, optimizing performance and budgets.
- Resolved ad delivery and performance issues through liaison with platform support teams.
- Achieved a 1.0% click-through rate (CTR) for luxury clients (Sisley, La Prairie, Amtrak), far above the 0.2–0.3% industry average.
- Revamped landing pages for travel and restaurant clients, resulting in a 400% increase in visits.
Marketing Research and Analyzing (Internship)
DREAM SCHOOL
Taipei
01.2015 - 01.2016
- Won distinction in a 1,000+ participant business plan competition, demonstrating strategic and creative problem-solving.
- Conducted 15+ interviews with industry leaders across diverse fields to gather insights.
- Researched successful international marketing and startup cases; authored 50+ high-traffic analysis reports (e.g., Uber, Airbnb, Netflix) to inform strategy.
- Translated English content into Mandarin to expand audience reach.
- Designed and promoted public charity events to enhance brand reputation.
Education
Master of Business Administration - Course (On-The-Job Training)
COLUMBIA UNIVERSITY
New York, United States01.2018
Master Course - International Relations and Strategic Studies
TAMKANG UNIVERSITY
Taipei, Taiwan01.2016
Bachelor of Corporate Education - Curriculum Design and Human Potential Development, Course in French
NATIONAL DONGHUA UNIVERSITY
Hualian, Taiwan01.2016
Some College (No Degree) -
Xi'an Jiao Tong University
Xi'an, ChinaSkills
- Python
- MySQL
- Microsoft 365
- Excel
- PowerPoint
- Ad-Bidding Platforms
- Google Analytics/Ads/Tag Manager
- Google Data Studio
- Facebook/Instagram ads
- Doubleclick
- SEO
- Final Cut Pro
- InDesign
- Photoshop
- Figma
- Procreate
Certification
IELTS: 7.5 (Dec, 2025)
Personal Information
- Age: 31
- Date of Birth: 04/20/94
Accomplishments
Excellent student of the Comprehensive Quality Scholarship – special award
National Calligraphy Competition - Second prize (Creative Group)
National women's volleyball match (university) - second prize
National Calligraphy Competition - Second prize (Creative Group)
National women's volleyball match (university) - second prize
Languages & Education
Mandarine
Native
Native
English
Advanced (C1)
C1
Italian
Beginner
A1
Affiliations
Volunteer of art work, Good Karma Foundation＿Kathmandu, Nepal, 2025
Timeline
CMO
Shen Yun Collections
09.2023 - 01.2025
Managing Director
ZT International Co., LTD
04.2023 - 01.2025
UXUI & Digital Marketing consulting
Freelance Consultant
11.2022 - 01.2023
Integrated Digital Marketing Director
EpochTV, The Epoch Times
05.2021 - 06.2022
Digital Marketing Strategy Manager & Data Analyst
RISE .TV
03.2019 - 05.2021
Ad Operation Specialist & Campaign Manager
Epoch Digital Network
03.2017 - 03.2019
Marketing Research and Analyzing (Internship)
DREAM SCHOOL
01.2015 - 01.2016
Master of Business Administration - Course (On-The-Job Training)
COLUMBIA UNIVERSITY
Master Course - International Relations and Strategic Studies
TAMKANG UNIVERSITY
Bachelor of Corporate Education - Curriculum Design and Human Potential Development, Course in French
NATIONAL DONGHUA UNIVERSITY
Some College (No Degree) -
Xi'an Jiao Tong University