Cindy Cheng

• Help 3 start up brands to position brand niche and develop key message.
• People hiring/management/training, team development.( 10-12 people )
• Open physical shops in department stores, and negotiate deals and conditions with malls( open 3 physical shops at mall/department stores )
• Build up operation and logistic flow and SOP
• Establish display SOP
• Establish Inventory control SOP
• Establish operation SOP for counter management
• Develope branding strategy.
• Roll out social media communication key message and plan (IG/FB/ Blog)
• Develop area of focus and communication strategy of each segmentation in each quarter
• Digital marketing KPI review, execution and optimization
• Website UI/UA optimization review.
• Periodically monitoring data from all platform to find out area of improvement to optimize consumer experience
• Drive sales through campaign and distribution deal
• Suppliers management and Contract review.

• Direct lead 2 staffs and 2 on site 3rd party agencies
• Manage following 6 main categories to explore saving opportunities and value added strategy : 1.Advertisement and Promotion Event/Media/Print/Premium/Creative Design/Visual Merchandising / POSM )

2. Corporate service

3. Store Management

4. Store Construction

5. Supply Chain and logistic

6. Travel and Entertainment

• Total IP budget spending yearly : USD30,000.000
• Conduct efficient and innovated procurement activity to fulfill the demand to be in line with marketing/corporate strategy
• Roll out tenders, negotiating strategy, contract terms and conditions to gain better deal for corporate and stakeholders
• Contract and vendor management ( 1800 suppliers cross categories )
• Develop sourcing and procurement plans to be in line with company strategies ( such as support on new product development, new business opportunity and cost reduction strategies
• Actively drive and monitor internal procurement activity to make sure they are in line with corporate principle and strategy
• Work closely with global and regional team for global/regional project
• Proactively Initiate engagement with main stakeholders to drive sales target
• Risk assessment and management of procurement activity
• Main achievement :
• Costs saving rate : 15% of key categories
• Strategy vendor management : vendor Qty cut down to 50% to centralize resources
• Simplified procurement process : developing rate cards for 3 major categories in 6 months.

• Main task including following 4 scopes :
• # Client service :
• Provide supporting service to stakeholders in day to day basis ( marketing team and trade marketing team )
• Collaborate with internal and external business partners ( supply chain, legal team, QA or cross marketing team )
• Responsible for major campaign management and operational problem resolution
• Initial engagement with main budget owner and manage their perception and expectations to drive sales target
• Identify opportunities for business growth and further value add for client
• Support in the implementation of new project, new contracts or services
• Develop and implement a local business/action plan or overseas project
• #Finance :
• Use the information provided by management and bespoke reports to maximize purchasing benefits and reduce unnecessary stock holding
• Profit enhancement for business area
• Production and analysis of monthly management report
• Assist in the production and analysis of management information and KPI's for the global contract leads and the client
• Actively participate in the contract review process
• # People management :
• Performance management of direct reports ( lead a team of 11 ppl )
• Ensure effective two-way communication with direct reports
• Coach and develop direct reports
• Recruit and select employees as appropriate
• Succession plan for key operational roles
• Review organization structure and undertake recruitment needs analysis as required
• # Operations :
• Provide technical input and advise on projects from stakeholders
• Oversee (and assist with) the procurement of main category, delivering on time, to specification, to quality and to contractual targets
• Management of campaigns and components of following categories :
• Print / package material / premium / design / POSM
• Develop strong relationships with suppliers and cross market team
• Measure customer satisfaction and take appropriate action
• Set and review local operating procedures on a regular basis
• Measure KPI's and service standards against agreed and obligated levels
• Seek and develop opportunities for process improvements and enhancements
• Work alongside the Account Director to coordinate the activities of the Account Management team or cross market project
• Achievement :
• Execute more than 4000 jobs annually
• Achieve 15% saving target 3 years in a row
• Manage more than 10 key brands from client side.

• Site at P&G for BTL execution ) Lead a team of 11 people.

• Serve as lead on developing indirect sourcing process – working closely with stakeholders to improve and optimize the procedures as well as bringing profit for the whole model ( APAC market )
• Verify value added suppliers to drive commercial benefit, reduce risk and enhance mutual experience for the company and client
• Leverage market trade events or local federations industry knowledge and resource to gain bigger profit for clients
• Perform vendor audit from time to time to ensure vendor’s capability and structure are critically deliverable to meet requirement
• Price exercise and data analysis to develop rate card of different spend pool
• Responsible for supporting global and regional projects to ensure accurate data collection and implementation from Taiwan
• Help develop strategies to support Taiwan supply and meet business objectives
• Be innovative with cost reduction opportunities
• Achievement :
• On boarding more than 10 qualified suppliers in 6 months into supplier pool.

• Procurement category : premium, capital( equipment device or software ), display, food gift set, licensee deal, design contract, assembly sublet contract
• Strategically develop and maintain vendor relationships
• Evaluate suppliers’ performance in the area of costs, quality, capacity, competitive conflicts, category captaincy and other criteria to ensure a competitive advantage for the company
• Rollout and implement yearly strategy to support market plan and make it successful
• Identify and acquire most cutting edge trend to better fulfilled mass demand from different budget owner
• Build up procurement SOP and identify R&R in accordance with company policy
• Work closely with legal, tech support and QA team to gate keep quality
• Coordinate among QA, marketing, logistic operation and vendor to ensure the smooth of each promotion launch
• Develop ideation tools , such as building up e library , conducting internal premium expo, implement prize incentive event internally to invite more premium ideas quarterly
• Key visual and POSM development for all distributor centers, coordinate among all brands and product line to maximize the usage of limited space at all centers as well.

• Source new product, including furniture, ceramic, ornament and related premium product, at overseas exhibitions in accordance with customers’ budget and requirement
• Factory survey and evaluate vendor’s performance, capacity and QC standard to ensure smooth delivery
• Negotiate price and transaction deal to ensure advantage condition for company
• Conduct new project to customers to drive sales volume.

• Roll out sales plan of CCTV product for overseas market
• Increase overseas business account to drive sales volume
• Define potential customer and turn into long term account
• Create major theme for international trade show to promote new product and find potential leads
• Manage new project
• Work closely with engineers and designers and ensure on time, on budget and on quality basis
• Routine visit overseas customers to maintain business relationship .

• Roll out marketing strategy of electronic product for overseas market
• Implement new sales plan to drive sales volume
• Define potential customers and turn into main account
• Create theme for international trade show to promote new product
• Implement new OEM/ODM project with manufacturers
• Visit overseas customers to maintain business relationship.

Department of Applied Foreign Languages

Department of International Business