Cindy Qian

Key achievements: Successfully maintained a 100% retention rate with top tier clients; Exceeded individual annual sales target of managed accounts by 15%+; Achieved the highest investment growth rate of new accounts in the team

• Oversaw a portfolio of global e-commerce brand accounts including Farfetch, Mytheresa, SHEIN, Narwal, Fabrique and etc, which generate $30M+ annual online retail sales via LTK
• Managed $2M+ annual creator services investment (including campaign and ads spend), liaising closely with internal teams in tailoring client solutions
• Led campaign execution team (of 3 direct reports) to ensure seamless collaboration with cross-function teams and drive operational efficiency, consistently improving outcomes and optimizing performance for creator campaigns
• Provided strategic consultancy leveraging internal data to prospect and existing clients on growth opportunities with LTK to drive business success
• Effectively onboarded key and rising players in the export sector to align with company OKRs
• Closely collaborated with internal teams, including marketing, product and legal to meet client demands and deliver solutions that achieve mutual goals
• Established agency partnerships (eg. Impact, BlueVision) to expand lead generation sources and potentially increased sales conversion for the team

• Key achievements: Launched multiple growth projects, bringing in $1M+ incremental company revenue in 6 months; Increased creator productivity by 40%+ via product localization (WeChat tool launch + Payoneer adaption)
• Identified new opportunities in GMV and RPC (Revenue Producing Creator) growth including MCN partnership, referral program, monetization channel expansion (e.g Red, Private traffic) and new market expansion in APAC (Singapore, Malaysia), driving $1M+ incremental company revenue
• Revamped and optimized recruiting and on-boarding structure to increase creator activation efficiency, leading to a shortened period of first sales conversion
• Initiated and co-managed LTK product localization project including launching WeChat link generation tool (enabling creators to generate LTK links via WeChat) and local payment (via Payoneer) to boost creator productivity by 40%+

• Managed over 100+ high growth fashion and beauty creator accounts to optimize their monetization potential via strategic consultancy, day-to-day performance analysis and trouble shooting
• Identified creator growth opportunities including multi-platform linking strategy, gifting program and Q4 bonus program (to secure LTK link usage against competitor networks) and achieved 120%+ YoY creator revenue growth within the first year
• Collaborated with internal brand partnership team to develop a streamlined workflow for creator campaigns to improve execution efficiency

• Assist-managed affiliate programs of Amorepacific.com, Sulwhasoo.com and Laneige.com, responsible for budget allocation, strategic planning and affiliate campaign execution
• Recruited and collaborated with 10+ new affiliate partners
• Established creator network and drove YoY 500%+ increase of impression via affiliate partners (e.g LTK/rewardStyle)
• Project-managed referral program, student program and launched mobile marketing program which brought in 500+ effective new customer leads in the first month