Louis Lu

Milestones achieved:
- build up the marketing department from zero and lead the digital
transformation.
- All the digital marketing tools contributes 40% of the company revenue.
- website traffic growth hack: 80% traffic uplift, 85% bounce rate decrease, 84% conversion rate uplift, 50% new users uplift.
- Effective SEO strategy: In most related key word searching results, LORRIC site is listed in top five or at least top ten which drive 10 times traffic to the website.
- Results of google ads optimization: 25% CPC decrease, 30% CTR uplift, 120% conversion rate uplift. More than 40% sales from on-line clients, 30% overseas, 70% local, which was ZERO from beginning.

Other work results:
- Digital transformation for marketing department, including new website development, SEO, Google, Yahoo, Alibaba, LinkedIn ads, official social channels.
-Brand management
-Global trade shows: Japan, Indonesia, China, German.
-Print materials development.
-Content marketing
-Develop strategy and working process to adopt ChatGPT developing content with efficiency and high quality.

As a Marketing Manager, I worked closely with the Marketing VP to build a robust marketing team and played a crucial role in coordinating the rebranding of group hotels, as well as executing the brand book. In addition, I developed a strategic plan with creative ideas to expand brand awareness. As part of my responsibilities, I also took charge of managing the official social media channels, which resulted in an impressive 500% increase in the number of fans.

During my time at iPeen, I had the opportunity to take on two distinct roles, which I will outline below.

Digital campaign manger:
As a digital campaign manager at iPeen, I have successfully executed multiple cooperative campaigns for our clients. Through careful management and collaboration with internal teams and external partners, I have helped our clients achieve their marketing goals and improve their digital presence. My experience in campaign management, coupled with my expertise in digital marketing, has allowed me to deliver effective results for our clients on iPeen.

Product Manager of the "iPeen Benefit" service:
As the Product Manager of the "iPeen Benefit" service, I have taken steps to enhance the entire service process and improve the user experience by analyzing user behavior. To increase user engagement and attract new users, I have led a series of promotional campaigns. As a result of these efforts, we have seen a 30% increase in active users and a 50% increase in per-user consumption and points accumulation. These improvements have had a positive impact on the overall success of the service.

I oversaw a variety of successful word-of-mouth marketing campaigns for Skype's mobile app. Our primary objective was to increase awareness of Skype's mobile app and its features, while generating excitement and interest around the product. To achieve this, we partnered with influential bloggers and their networks to reach a wider audience. By leveraging the power of these networks, we were able to generate significant buzz and drive interest in the app.

Apart from word-of-mouth marketing campaigns, I also led the consumer research and focus group campaign for Skype's VoIP phone adapter prior to its launch. Through careful planning and execution, we were able to gather valuable insights from potential customers and use this information to inform our marketing strategy. By conducting in-depth research and focus groups, we gained a deep understanding of our target audience and were able to create a product that met their needs and exceeded their expectations.

As an account manager for HSBC client services, I served as the primary coordinator between JWT London, Hong Kong, and HSBC Taiwan, successfully developing and executing local communication campaigns that aligned with global guidelines. Through my role, I was able to effectively manage communication between teams and ensure that campaigns were developed and executed in a timely and effective manner. By leveraging my experience and expertise in account management, I was able to successfully deliver campaigns that effectively conveyed HSBC's brand message while resonating with local audiences.

Responsible clients and campaign experience:

Pernod-Ricard (Ballantine’s blended Scotch Whisky, Martell Cognac)
- Martell Noblige launch Campaign：TVC、POSM、Modern Installation Art exhibition in Taichung HSR station.
Michelin Taiwan

- Help developing local annual plan according to Michelin annual business plan and communication window between local client and regional agency for local adaption of global creative material and managing regional validation process.
- Fuel-saving & Longevity campaign: Communicate fuel-saving and longevity function for Michelin premium tire products by creative materials and media arrangement, such as TVC, POSM, on-line ads, WOM, and OOH to justify products’ value for money . Longevity OOH campaign has turned into the best communication practice in Michelin Asia Pacific Zone in 2009.
BOBSON Jeans:

- 2007~09 Spring/Summer & Fall/Winter Advertising campaign, annual endorser, Angela Chang.

Responsible clients and campaign experience:
Chunghwa Telecom
- Charge with coordination of various events for all Chunghwa Telecom divisions, including consumer events, trade shows, road shows, seminars.

Responsible client and campaign experience:
Honda Taiwan
- PR/Event planning and execution
- Coordination for 05’ Taipei Motor Show Honda Booth, New CR-V I-VTEC Launch Party, Honda Moving Showroom.

- Sales development in exhibition business.

- Sales field: various local & overseas exhibitors.
- Exhibition project execution incl. booth design develop and on-site service.