- Long-distance cycling – Completed “One-Day North to South Taiwan Ride” (370 km in 24 hours)
Curzer Wu
Taipei City
Summary
I’m a business development and marketing professional with 8+ years of experience across SaaS, agency partnerships, and digital strategy. I’ve worked with both startups and established companies—leading client growth, launching new tools, and helping brands and agencies achieve measurable results. My background spans both sides of the table: selling MarTech solutions, and later stepping into an in-house marketing role to better understand client pain points. I care about building real relationships, solving problems with data, and driving work that makes a difference.
Overview
8
8
years of professional experience
Work History
Senior Marketing Specialist
Hahow Inc.
03.2024 - Current
- Transitioned into an in-house marketing role to deepen my understanding of client-side challenges, after identifying gaps while selling MarTech tools to agencies. Designed and implemented an AI-powered analytics system that increased marketing efficiency by 40% while eliminating 15+ hours of weekly manual reporting.
- Increased average order value by 35% through strategic cross-selling initiatives without raising marketing costs.
- Developed comprehensive customer journey maps to identify friction points and enhance conversion pathways.
- Collaborated with cross-functional teams to implement market research strategies that directly informed successful product positioning and go-to-market plans.
Business Development Manager
GoSky AI Inc.
07.2022 - 03.2024
- Served as the lead for the agency vertical in Taiwan, covering clients from international 4A agencies to independent boutiques, offering tailored SaaS and MarTech solutions to drive digital transformation and business growth.
- Built deep, trusted relationships with stakeholders from C-level to AMs, successfully expanding and sustaining long-term collaborations.
- Acted as the keynote speaker in product launches and training sessions, guiding agencies through onboarding and driving effective adoption.
- Supported the AM team in client success management, achieving a company-record 92% annual renewal rate and exceeding personal revenue targets.
- Designed full-funnel ad and data solutions by integrating SCRM, chatbots, and membership systems, generating 5,000+ leads and a 74% subscription conversion rate in just 15 days.
- Proactively initiated a GPT-powered reporting automation tool (as a side project), significantly improving internal proposal efficiency and performance tracking.
SECURITIES AND FUTURES CENTER TEAM LEADER
CTBC Bank
07.2017 - 03.2020
- Supported relationship managers in serving high-net-worth corporate clients by coordinating investment services, account strategy, and long-term client engagement.
- Took part in several key account projects, including a partnership with TSMC to provide large-scale employee financial services. Worked across teams to manage execution, track progress, and fine-tune strategy.
- Oversaw day-to-day team planning and resource coordination, helping the RM team meet deposit targets and maintain smooth operational processes.
- Proactively studied internal compliance and operational standards to ensure client account security and regulatory alignment.
- Promoted to team lead within two years for consistent performance and collaborative leadership.
Sales Representative
Traditional Industry + Social Media Service
06.2020 - 07.2022
- Worked in sales roles at two companies: one in physical security services (Zhongxing Security), and another in social media outsourcing. Focused on client acquisition, solution selling, and B2B relationship management.
Education
Finance And Financial Management (incomplete)
Shih Chien University
Taipei City, Taiwan06-2020
Skills
- Agency Partnership & Account Growth Strategy
- Client Enablement & Product Training
- Cross-functional Collaboration & C-Level Communication
- SaaS / MarTech / Ads Solution Selling
- Growth Marketing Strategy (AARRR, Retention)
- Digital Advertising (Meta & Google Ads)
- Google Analytics (GA4) Certified
- AI-Powered Automation (eg, GPT-based tools)
Interests
Timeline
Senior Marketing Specialist
Hahow Inc.
03.2024 - Current
Business Development Manager
GoSky AI Inc.
07.2022 - 03.2024
Sales Representative
Traditional Industry + Social Media Service
06.2020 - 07.2022
SECURITIES AND FUTURES CENTER TEAM LEADER
CTBC Bank
07.2017 - 03.2020
Finance And Financial Management (incomplete)
Shih Chien University
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