Visionary Director driving strategic initiatives to enhance organisational performance. Cultivates relationships with leading solar energy manufacturers to secure innovative solutions and competitive pricing. Empowers teams through focused leadership development and cross-functional collaboration.
Overview
2
2
Languages
48
48
years of professional experience
Work History
Director
GPS Asia Pacific
Taipei, Taiwan
02.2021 - Current
Managed client relationships to boost retention and maximise revenue.
Led team by example to align objectives with overall organisational strategy.
Developed and supervised staff by providing orientation, training, support and direction.
Pursued leading solar energy manufacturers in China for specialised products that met specifications and requested them to submit their direct commercial proposals and quotations to GPS SA.
In fact, our business collaboration with LCB goes as far back as December 2014.
Chariman
China Merchant Ltd.
Taipei, Taiwan
06.2006 - 05.2021
Led strategic planning sessions to set organisational goals, aligning with industry standards and stakeholder expectations.
Financing & Spirits Venture: Provided strategic financial backing to Seedman Company, assisting its boutique import and market operations for premium fine wines and Scotch whiskies in Taiwan market.
Global Trade Integration & Market Leadership: Played a central role via CML in orchestrating the joint bidding process for Taiwan agency representation during the global merger of Alliance One International (AOI/ USA) with four international leaf merchants into Pyxus International (USA). Following two years of remarkable success, the AOI/Pyxus Group entrusted all Taiwan agency operations exclusively to China Merchant. Leaf tobacco sources: USA, Guatemala, Brazil, Argentina, Malawi, Zimbabwei, Greece, Turkey, North Marcedonia.
Institutional Advisory & Educational Legacy: Served for three years as an invited corporate lecturer for the government-owned Taiwan Tobacco & Liquor Corporation (TTL)—formerly known as the Taiwan Tobacco & Wine Monopoly Bureau (TTWMB)—sharing deep domain expertise in cigarette product sales, logistics, and distribution networks.
Seafood to China Market: Import seafood into China market, including Atlantic Salmon (Norway/ Faroe Islands), Rock Lobsters (Australia/ South Africa), other seafood (South Africa & Indonesia).
Deputy Chairman
China Merchant Ltd.
Taipei, Taiwan
06.1997 - 05.2006
Executive Governance & Strategic Leadership: Delegated by the Chairman to oversee overall corporate operations and financial management for both China Merchant and Concord Tobacco Company (B.A.T products), maintaining organizational alignment and fiscal precision across both entities.
Boardroom Stewardship & Operational Performance: Presided over board proceedings to cultivate consensus and drive collaborative policy development, continuously evaluating departmental performance to establish clear, ambitious pathways toward long-term operational goals.
Landmark Cross-Strait Expansion & Executive Diplomacy (2005): Spearheaded strategic market entry initiatives for China National Tobacco Corporation (CNTC) to assist Chinese cigarette brands into Taiwan, while personally orchestrating and facilitating a landmark 2005 delegation visited Taiwan for senior leadership from both the State Tobacco Monopoly Administration (STMA) and CNTC, from China.
Chairman
Concord Tobacco Co., Ltd.
Taipei, Taiwan
03.1999 - 12.2004
Cross-Border M&A Integration & Board Leadership: Following the landmark merger of British American Tobacco (B.A.T.) with the Rothmans / Dunhill Group, led the team in orchestrating the strategic consolidation of two major Taiwan agencies into Concord Tobacco Company—a Joint Venture established at B.A.T.’s explicit request for me to serve as Chairman of the Board.
Corporate Governance & Strategic Stewardship: Chaired board meetings to cultivate a spirit of consensus, guiding day-to-day decision-making and policy work to seamlessly align corporate operations with B.A.T.’s global performance forecasts.
Operational Excellence & Executive Oversight: Continually evaluated departmental performance and monitored daily processes to refine operational routines, ensuring precision, compliance, and long-term organizational targets.
General Manager
China Merchant Ltd.
Taipei, Taiwan
06.1986 - 05.1996
Nationwide Distribution Architecture & Direct Operations: Designed and deployed a robust distributor network across Taiwan for B.A.T. products, reaching over 60,000 retail outlets while establishing Direct Selling Offices (DSOs) to strengthen key region market penetration. (1987 onward)
Corporate Foundations & Financial Stewardship: Assisted B.A.T. UK in establishing its Taiwan office operations in 1987.
Internal audit and control/ SOPs: Led organizational restructuring and operational optimization across all departments of China Merchant (CML); established a robust internal control and auditing framework, while defining comprehensive Standard Operating Procedures (SOPs) across the eight primary operational and financial cycles
CML strategic finalcial planning: Concurrently led the finance department in managing strategic financial planning to sustain daily business operations, based on the Standard Operating Procedures (SOPs) since 1987 to ensure institutional excellence across all teams.
Portfolio Consolidation & Cross-Border Supply Chain: Managed the seamless integration of Brown & Williamson (USA) products into the existing distribution network following B.A.T./ B&W corporate merger in 1992. The launch of Price cigarette (Denmark) to Taiwan market)
Monopoly Export & Global Leaf Processing: Facilitated key international trade channels for the Taiwan Tobacco & Wine Monopoly Bureau (TTWMB / TTWB) between 1990 and 1992, exporting surplus local leaf tobacco to Indonesia via Standard Commercial and arranging leaf exports to the B.A.T. Corby plant for specialized Expansion Treatment.
Trade Marketing Architecture & Organizational Capability: Assisted British American Tobacco (B.A.T.) in designing and establishing a dedicated Trade Marketing division from the ground up, under China Merchant, empowering their full brand portfolio with sophisticated commercial strategies across the Taiwan market.
Manager
China Merchant Ltd.
Taipei, Taiwan
10.1978 - 06.1986
Executive Representation & Cross-Border Procurement: On behalf of the General Manager and executive leadership on a daily basis in high-level engagements with European and American suppliers, orchestrating end-to-end sourcing, international trade, and shipping logistics for fine wines, spirits, and tobacco portfolios.
Premium wines & Spirits & Premium Tobacco Portfolio Management: Directed the importation and commercial clearance of premier global brands, including Rémy Martin (France), Martell (France), Macallan Whisky Group (Scotland), Seagram Group (USA/ Canada), leading Scotch whiskies, distinguished Cognacs, Armagnac, brandies, French champagne, fine wines, Port, Sherry, American Bourbon Whiskeies, liquere, and liquors, alongside major cigarette portfolios from British American Tobacco (B.A.T./ UK) and R. J. Reynolds (USA). And Henri Wintermans cigars from the Netherlands.
Industrial Technology & Facility Modernization: Managed the procurement, shipment, and technical execution for German high-speed cigarette packing machinery (Secondary Production), overseeing installation and test-run protocols across TTWMB’s four primary manufacturing factories in Taiwan.
Global Commodity Tenders & Strategic Raw Material Sourcing: Led international tender negotiations to fulfill TTWMB’s raw material requirements—sourcing leaf tobacco from global origins including the USA, Canada, Guatemala, Brazil, Argentina, Thailand, South Africa, Zimbabwe, and Malawi, Greece, as well as managing tenders for premium hops (for beers) from Germany and America.
Education
Bachelor of Business Administration - Accounting and Finance
Fu Jen Catholic University
Taipei, TPE
01-1974
B.A.T. Senior Attachment Programme
B.A.T. Malaysia (MTC)
Kuala Lumpur, Malaysia
Skills
Strategic planning
Leadership development
Business development
Market analysis
Financial management
Cross-functional collaboration
Performance evaluation
Operational efficiency
Business planning
Strategies and goals
Decision-Making authority
Supply chain management
Team building
Languages
Chinese (Mandarin)
First Language
English
Proficient
C2
Timeline
Director
GPS Asia Pacific
02.2021 - Current
Chariman
China Merchant Ltd.
06.2006 - 05.2021
Chairman
Concord Tobacco Co., Ltd.
03.1999 - 12.2004
Deputy Chairman
China Merchant Ltd.
06.1997 - 05.2006
General Manager
China Merchant Ltd.
06.1986 - 05.1996
Manager
China Merchant Ltd.
10.1978 - 06.1986
Bachelor of Business Administration - Accounting and Finance