Summary
Overview
Work History
Education
Skills
Timeline
Generic
Yun-Che Wang

Yun-Che Wang

Consumer Data Analyst
Taipei City

Summary

Senior Analyst, Strategic Analytics & Insight with strengths in quantitative research, survey analysis, and insight storytelling. Supports end-to-end study delivery through questionnaire development, programming coordination, fieldwork briefing, table and chart specs, report preparation, and data quality checks. Turns survey data into clear commercial recommendations for stakeholders across global consumer projects.

Overview

4
4
years of professional experience

Work History

Senior Analyst, Strategic Analytics & Insight

NielsenIQ
10.2025 - Current
  • Coordinated end-to-end delivery of quantitative research studies, overseeing questionnaire development, survey programming, fieldwork briefing, table specs, charting specs, report preparation, and data quality checks to ensure comprehensive research output
  • Validate and analyze survey data using statistical and analytical techniques
  • Support interpretation of quantitative findings and contribute to storytelling
  • Led daily project communication, ensuring timely updates and high-quality deliverables for project stakeholders
  • Mentored junior analysts, enhancing skill development and establishing best practices in analysis.

Consumer Insights Analyst

NielsenIQ
07.2023 - 10.2025
  • Facilitated end-to-end delivery of quantitative research studies, encompassing questionnaire development, survey programming coordination, fieldwork briefing, table specs preparation, charting specs preparation, report preparation, and data quality checks, ensuring high-quality insights.
  • Validated and analyzed survey data using statistical and analytical techniques to derive actionable insights.
  • Supported interpretation of quantitative findings and contributed to storytelling, enhancing understanding of consumer behaviors and trends.

Marketing Practice-based Dissertation (Internship)

Kantar
06.2022 - 09.2022
  • Collaborated within a small team to analyze Kantar's survey, contributing to informed decision-making.
  • Delivered data-driven insights to stakeholders through comprehensive data analysis and visualization, enhancing strategic planning.

Self-motivated, with a strong sense of personal responsibility.

Worked effectively in fast-paced environments.

Skilled at working independently and collaboratively in a team environment.

Education

Master of Science - Marketing Analytics

University of Southampton
United Kingdom
04.2001 -

Bachelor's degree - Business Administration and Management, General

Fu Jen Catholic University
Taiwan
06-2021

Skills

SQL

Statistical modeling

Consumer segmentation

Questionnaire development

Tableau

Data storytelling/Insight presentation

Stakeholder communication

Consumer insights strategy

Market research methodology

Timeline

Senior Analyst, Strategic Analytics & Insight

NielsenIQ
10.2025 - Current

Consumer Insights Analyst

NielsenIQ
07.2023 - 10.2025

Marketing Practice-based Dissertation (Internship)

Kantar
06.2022 - 09.2022

Master of Science - Marketing Analytics

University of Southampton
04.2001 -

Bachelor's degree - Business Administration and Management, General

Fu Jen Catholic University
Yun-Che WangConsumer Data Analyst