DUKE TSAI

• Data Analysis & Insights: Conducting thorough data analysis to identify trends, patterns, and actionable insights. Providing data-driven recommendations to enhance marketing strategies and improve product performance.
• Data Visualization: Utilizing advanced data visualization tools Tableau to create intuitive and interactive dashboards. Translating complex data into clear, visually compelling reports that facilitate informed decision-making across departments.
• Cross-Departmental Collaboration: Working closely with various departments, including marketing and operations, to understand their data needs and deliver tailored analytical solutions. Ensuring effective communication and collaboration to align data initiatives with business goals.
• Reporting & Presentation : Preparing detailed reports and presentations for stakeholders, highlighting key findings and strategic recommendations. Presenting data insights in a concise and persuasive manner to support strategic planning and execution.

• Business Requirements Analysis: Worked with cross-functional teams to understand data requirements and deliver customized analytical solutions that addressed business needs.
• Cross-Functional Cooperation: Collaborated with product marketing teams to analyze customer data and develop targeted campaigns, which led to increase in customer spending volume and frequency.
• Report Generation: Produced detailed weekly and monthly reports on credit card performance and operational metrics, presenting findings to senior management and recommending strategic improvements.

• Performance Analysis: Analyzed key performance metrics for multiple game titles, including player engagement, retention, and revenue. Provided actionable insights that led to an increase in player retention and in-game purchases.
• Operational Strategy: Developed and executed operational strategies to optimize game performance, including event planning, promotional campaigns, and feature releases. Managed live operations to ensure seamless player experiences and timely updates
• Dashboard Creation: Designed and maintained interactive dashboards using Power BI to visualize key game metrics and performance indicators.

Conducted In-Depth Analysis: Utilized analytics tools to process requests from key stakeholders. Provided actionable insights and strategic recommendations, and optimized data dashboards Tableau with a focus on user interface (UI) and user experience (UX) design.
Project Management: Planned and executed various projects aimed at driving sales for global business unit.