Emma Chang
Marketing and Communication
Taipei City
Summary
Seasoned Marketing and Communications Specialist with 5+ years of Branding, Marketing and Communication experience in highly matrixed organization. Plays key role in advancing business goals and objectives by researching and developing content to drive brand awareness and engagement. Uses wide range of advertising and communication media to promote company products and services and further sales objectives.
Overview
12
12
years of professional experience
13
13
years of post-secondary education
3
3
Certifications
Work History
Business Communication Professional
Atlas Copco
7 2021 - Current
- Develop communication strategies, goals, budget and tactics & achieve business objective
- Create communication materials, including newsletter, posters, press releases, printed advertisement, presentations, and speeches
- Build and maintain relationships with media outlets, journalist, associations, and partners
- Maintain and develop content on Group Hub for employee and stakeholders
- Liaise with sales heads to develop strategic events, with specific business rationale and ROI
- Lead the planning and execution of strategic online and offline campaigns, ensuring alignment with overall marketing objectives
- Plan and execute digital marketing campaigns across multiple channels including but not limited SEM, SEO, PPC, Paid Social, etc
- Be responsible for website content and develop online campaign to increase inquiries on the platform and to drive sales and product page views to the website
- Bring creativity and passion to content creation, developing engaging posts, videos, and content that resonate with our audience on multiple levels
- Measure, analyze, and report on key performance metrics to sales managers and group
- Analyze user behavior and adjust content and SEO strategies of the articles
- Monitor and optimize campaign performance regularly to ensure maximum ROI
- Maintain and implement corporate branding strategies to promote company's image and reputation
- Ensures the corporate CSR project meets Group CSR strategy, environmental, social and governance targets.
Senior Branding & Communications Specialist
Intenza
12.2019 - 06.2021
- Regularly report to Vice President at Office Branding&Communications and monthly report to C-suite
- Conduct several internal communications such as self-affirmation project, product blue print, new product branding&communication workshop...etc
- Regularly conduct global market research to identify opportunities for PR and brand promotion
- Planned and completed 5 product videos
- Routinely monitor and maintain all the PR activities and the relationship with Brand Ambassadors
- Scenario staging
- Talent management relating photography/film
- Budget management and project execution
- Planning and executing inbound and outbound marketing campaign
- Planning and implementing e-Commerce platform, such as Amazon, Brand boutique.
Microsoft Intern
Microsoft Taipei
01.2017 - 05.2017
- Regularly communicated with Marketing Manager
- Be part of a role in the Marcom meeting
- Learnt and planned how to build up a plan event and execute it
- Present and educated how to use Office 365 to local business
- Promoted Windows 10 in the exhibition and company.
English Teacher
09.2013 - 06.2015
- Taught English to Chance speaking students aged 12+
- Prepared classes using provided materials and personal teaching materials
- Focused on improving students grammar, listening, writing and reading skills
- Created all course material, including quizzes and reading samples
- Hold three English events at school
- Assisted students to win the Kaohsiung City English Song Performance
- (Team won NO
- 3 in the city.)
Manager Secretary
RECOM Power Tech.
07.2012 - 07.2013
- Regularly reported to Manager at Administration
- Translated for my manager during every C-suite meeting
- Improved factory line processes and efficiency by using employee training
- Assisted the manager in formulating and presenting daily reports
- Coordinated and communicated with different departments
- Examined products and services to make sure they met certain quality standards
- Project: Customer's Day
- After a long pandemic, we are pleased to hold a Customer's Day along with our friend company-SKF
- There are over 100 participants and we gained 12% interests from customers
- On-line&Off-line event
- As a B2B oriented corporate, we don't just throw money to the air regarding printed Ads
- We make the printed Ads come true based on the solid research and practical design to present
- One of the Ads gained 10% leads and some nice feedback from our customers
- Employer Branding
- 1: Atlas Copco running: Run to Sweden
- 2: One day service engineer: a story of communication become an FSE
- ESG/CSR
- 1: Cleaning the beach with Edwards, Leybold
- 2: Cooking for homeless with Atlas Copco, SHL medical and Ericson
- 3: Water project in 2023.
Education
Associate of Arts - Marketing
University of Illinois Urbana-Champaign
05.2019 - 05.2021
MBA - Marketing
Wenzao Ursuline University of Languages
05.2015 - 04.2019
Associate of Arts - Teacher Education
Wenzao Ursuline University of Languages
05.2016 - 05.2019
Bachelor of Arts - French Language And Literature
Wenzao Ursuline University of Languages
05.2008 - 05.2012
Skills
DELF: B2
GEPT: High-intermediate
TOEIC: 850
Editing abilities
Community Engagement
Crisis Management
Content Development
Internal Communications
Marketing Strategies
Media Relations
Digital Communications
Press Release Writing
Certification
Marketing in a Digital World Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
Activities
- Member Board of Directors, 10/01/22, Present, Swedish Chamber of Commerce Taipei
- Student Teacher Intern, 08/01/18, 01/18/19, St.Paul Bilingual School, Taught English to Chinese speaking students aged 12+., Assist homeroom teacher preparing course material and exam.
- Computex Promoter, 05/30/17, 06/03/17, Promoted Windows 10, Windows Ink, Office 365 in workshops., Attracted and brought new customers to the Microsoft booth., Demonstrated the latest features of Microsoft software., Attracted customer interest and gave customers an impression of Microsoft.
- Teacher Assistant, 06/05/17, 07/28/17, Dominican International School Kaohsiung, Taught English to Chinese-speaking students aged 8+., Taught Art class, reading class in English., Planned the lesson plan and carried out.
- CEO for One Month, 03/03/17, Be trained to be a problem-solved CEO by multi-tasks., Cooperated with another CEO and gave a speech., Learnt how to make a great Resume and interview., Be passion and yourself.
- Hour of Code for Woman, 01/03/17, Learnt how to make your first code., Joined the woman coding workshop.
- International Conference of Global Competition Strategy, 01/03/17, A lead of conference organizer., Invited 3 speakers and there are over 100 participants.
- Overseas Intern, 07/2011, 09/2011, Texas, U.S.A., Promoted Taiwan's tea., Made a great coffee.
Timeline
Senior Branding & Communications Specialist
Intenza
12.2019 - 06.2021
Associate of Arts - Marketing
University of Illinois Urbana-Champaign
05.2019 - 05.2021
Microsoft Intern
Microsoft Taipei
01.2017 - 05.2017
Associate of Arts - Teacher Education
Wenzao Ursuline University of Languages
05.2016 - 05.2019
MBA - Marketing
Wenzao Ursuline University of Languages
05.2015 - 04.2019
English Teacher
09.2013 - 06.2015
Manager Secretary
RECOM Power Tech.
07.2012 - 07.2013
Bachelor of Arts - French Language And Literature
Wenzao Ursuline University of Languages
05.2008 - 05.2012
Business Communication Professional
Atlas Copco
7 2021 - Current
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