Ethan Hou
Head of Marketing/Advisor
Taipei
Summary
Dynamic marketing professional with a proven track record in developing go-to-market strategies that generate urgency and drive traction. Expertise in crafting compelling narratives that resonate with target audiences and attract genuine buyers. Skilled in building community funnels across platforms such as Twitter and Discord, fostering engagement and loyalty. Adept at leveraging connections with influencers and alpha groups to amplify brand presence, complemented by strategic launch-to-secondary momentum playbooks that ensure sustained growth.
Overview
3
3
years of professional experience
2
2
Languages
Work History
Head of Marketing
DeepBrew
05.2025 - Current
DeepBrew (AI x Coffee) β July 2025
β Bonded on Virtuals.io | 400K MC
β 0 β 10K followers in 30 days
β Worked with KOLs to create awareness for our product
β Coined the βCoffee Pensionβ narrative
π https://x.com/Deepbrewcoffee
π https://www.deepbrew.coffee/
Advisor
BTC Rush
01.2025 - Current
BTC Rush (Telegram Game) β Jan 2025
β 12K DAU | 40K Twitter followers in 3 months
β 85k Monthly Active Users
β CMC + Carv partnerships
β Built entire GTM & community
π https://x.com/BTCRushGame
π https://t.me/btc_rush_bot
Head of Marketing
GC Turbo
10.2024 - Current
Fight League (Web3 Gaming) β Oct 2024
β 515K NFTs minted | $400K revenue
β Built chip mint + Fighter evolution systems
β Ran live βBastion Broadcastsβ + roadmap
π https://x.com/PlayFightLeague
Advisor
EarnM
12.2023 - Current
- EarnM (FinTech/Rewards) β Dec 2024
β $1M+ node sales in 30 days
β 75+ partnerships (Carv, DNA, Aethir)
β $27M token MC |
β$20K in 1 week in product sales
π https://x.com/EARNMrewards
Head of Marketing
Gacha Monsters
05.2022 - Current
Poglin (Web3 Gaming) β Dec 2023
β Sold out a 5500 NFT collection in 2 mins, raised $1M
β Premier Partner with OpenSea
β Full strategy & execution
π https://opensea.io/collection/poglin
π https://x.com/pog_arcade
Education
Bachelor of Science - Operations Management
Kelley School of Business
Bloomington, Indiana05.2012
Skills
- GTM strategies that create urgency & traction
- Narratives that attract real buyers
- Community funnels across Twitter & Discord
- Community funnels across Twitter & Discord
- Launch-to-secondary momentum playbooks
- iFlask- Words first smart Flask
- StashPad- The King of all flasks
- Cryptocurrency Mining
Extracurriculars
Founder Taipei Young Professionals Created a group for young professionals in Taipei to Network. Hosted over 40 events that thousands of people have attended. Worked with Bars/Lounges and negotiated a private space for our group.
Timeline
Head of Marketing
DeepBrew
05.2025 - Current
Advisor
BTC Rush
01.2025 - Current
Head of Marketing
GC Turbo
10.2024 - Current
Advisor
EarnM
12.2023 - Current
Head of Marketing
Gacha Monsters
05.2022 - Current
Bachelor of Science - Operations Management
Kelley School of Business
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