Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
Generic
Evelyn  Chou

Evelyn Chou

Product & Marketing Manager, Business Development
Taipei City,TPE

Summary

Seasoned Product Marketing Manager with over 10+ years of experience in developing and executing go-to-market plans for products and services. Proficient in business development strategies, consistently identifying and capitalizing on new market opportunities to drive revenue growth. Skilled in cultivating strategic partnerships and alliances to expand market reach and enhance product offerings. Adept at leading cross-functional teams to ensure seamless collaboration and alignment with project objectives. Demonstrated ability to deliver compelling messaging that highlights differentiated value propositions in sales collateral, while also conducting knowledge transfer and training sessions. Excels in contributing core messaging for the fulfillment of marketing tactics, driving successful product launches and achieving business objectives.

Overview

18
18
years of professional experience
3
3
Languages

Work History

Product Development, Sales, and Marketing Manager

HTC, 宏達國際電子
10.2019 - 03.2024

1.Successfully assisted in securing Taiwan's first government contract, and continued to develop relationships with relevant entities and suppliers. Subsequently led to the development of larger-scale education and government infrastructure projects.

2. With just two team members and within a two-month timeframe, successfully sold the company's newly launched services to industrial clients that had not been previously targeted.

3. Assisted in market development in Korea by organizing workshops and participating in event speaking engagements, resulting in a 60% increase in business leads.

4. Provided customized consultation for Asia Pacific clients, successfully acquiring new clients and developing a stable and sustainable business model.

Managing cross-departmental collaboration to deliver projects on time and developing customized solutions.

5.During a four-year period, effectively launched 5 new products and successfully promoted the company's key development platform service.

Role Responsibilities and achievement:

Product Marketing

  • Developed comprehensive go-to-market strategies, ensuring successful product launches and brand positioning.
  • Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
  • Monitored market trends and competitor performance to update promotional strategies.
  • Performed market segmentations, targeting and positioning for each product line
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
  • Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
  • Devised content strategy to effectively engage target audiences.
  • Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates

Business Development

  • Presented compelling product demonstrations at industry conferences, garnering significant interest from potential customers and stakeholders alike.
  • Delivered compelling sales presentations to prospective clients, highlighting unique value proposition of our products and services.
  • Drove revenue growth by establishing strong relationships with key industry partners.
  • Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Increased sales volume and expanded product line to new customers from variety industries.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties.
  • Managed revenue models, process flows, operations support and customer engagement strategies.

Project Management (Government and Commercial contracts)

  • Led preparation and submission of bids for government and commercial contracts.
  • Conducted thorough analysis of tender requirements and specifications.
  • Coordinated with cross-functional teams to gather necessary information and compile comprehensive bid proposals.
  • Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
  • Developed customized solutions for clients based on deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
  • Managed diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
  • Mentored junior team members in effective techniques, fostering high-performance culture within organization.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors

Global Business Development

ALLION LABS, INC.
09.2013 - 08.2019
  • Assisted in development of annual digital marketing budgets based on business objectives and KPIs.
  • Drove revenue growth through strategic business development efforts and forging strong client relationships.
  • Acquired, expanded and maintained client relationships with inside and outside business development activities.
  • Assisted in business development efforts by participating in trade shows, networking events, and community outreach programs to build brand awareness and generate new leads.
  • Provide consulting services to customers, offering comprehensive information that includes quality assurance control, competitor analysis, product launch schedule management, and budget oversight.
  • Collaborated with technical consultants to develop customized business plans for strategic accounts. This approach successfully established long-term partnerships with major clients such as Apple and Microsoft.

Account Management /Program Coordinator

ALLION LABS, INC.
05.2010 - 09.2013
  • Managed budgets and resources for successful execution of multiple programs simultaneously.
  • Developed effective communication strategies for improved collaboration among team members, resulting in increased productivity.
  • Ensured seamless handover between different stages of projects by creating standard operating procedures that guided staff involved in various aspects of each task.
  • Coordinated cross-functional teams to ensure timely completion of program deliverables, maintaining project schedules and meeting objectives.
  • Provided exceptional customer service to program participants through prompt response times and attentive assistance with inquiries or concerns.
  • Monitored performance metrics closely to evaluate areas requiring intervention or adjustment, making data-informed decisions that contributed positively towards overall results.
  • Served as speaker at VESA events and workshops, delivering updates on new technologies and company capabilities, attracting attention and service requests from customers such as Apple and AMD.

Account Executive

Impact AD LTD.
03.2006 - 03.2007
  • Organized regular status meetings with clients to keep them informed of campaign progress, addressing any questions or concerns in timely manner.
  • Analyzed campaign performance data to identify trends, optimize targeting strategies, and provide actionable insights for future initiatives.
  • Collaborated with creative teams to produce high-quality advertisements that met client objectives and exceeded expectations.
  • Built strong relationships with clients by providing exceptional service, communication, and ongoing support throughout campaign lifecycle.
  • Presented compelling sales pitches to prospective clients by showcasing agency capabilities and past successes in advertising industry.
  • Developed tailored advertising strategies for clients in various industries, resulting in more targeted campaigns and increased ROI.

Education

Post Graduate Diploma - Marketing

University of Leicester
UK
04.2001 -

Bachelor of Arts - Journalism And Public Communication

University of Macau
Macau, China
04.2001 -

Skills

Go-to-Market Plans

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Accomplishments

  • Successfully assisted in securing Taiwan's first government contract, and continued to develop relationships with relevant entities and suppliers. Subsequently led to the development of larger-scale education and government infrastructure projects.
  • With just two team members and within a two-month timeframe, successfully sold the company's newly launched services to industrial clients that had not been previously targeted.
  • Assisted in market development in Korea by organizing workshops and participating in event speaking engagements, resulting in a 60% increase in business leads.
  • Provided customized consultation for international clients, successfully acquiring new clients and developing a stable and sustainable business model.

Interests

Dive

Marathon

Yoga

Timeline

Product Development, Sales, and Marketing Manager

HTC, 宏達國際電子
10.2019 - 03.2024

Global Business Development

ALLION LABS, INC.
09.2013 - 08.2019

Account Management /Program Coordinator

ALLION LABS, INC.
05.2010 - 09.2013

Account Executive

Impact AD LTD.
03.2006 - 03.2007

Post Graduate Diploma - Marketing

University of Leicester
04.2001 -

Bachelor of Arts - Journalism And Public Communication

University of Macau
04.2001 -
Evelyn ChouProduct & Marketing Manager, Business Development