Summary
Overview
Work History
Education
Skills
Timeline
Languages
Name Native
Generic
Felix Lee

Felix Lee

Commercial Manager
Taipei,TPE

Summary

Experienced food industry professional with 11 years of expertise spanning global QSR and food service sectors. Proven leadership in sales, distributor management, business development, and process optimization. Strong track record in driving revenue growth and managing multi-million-dollar accounts across APAC.

Overview

13
13
years of professional experience
2
2
years of post-secondary education
1
1
Language

Work History

Commercial Manager, APAC Region

Lamb Weston
10.2023 - Current
  • Lead USD 11m business across global QSR and Food service in market.
  • Collaborate with distributors and key accounts to exceed sales targets by 35% in 2024.
  • Successfully regained major QSR clients including KFC, Burger King, Domino’s, Mos Burger, and Popeyes.

Country Manager

Lamb Weston
02.2020 - Current
  • Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
  • Established strong relationships with key industry players for business growth and expansion.
  • Implemented process improvements, streamlining workflows and increasing team productivity.
  • Optimized resource allocation, enhancing operational efficiency and reducing costs.
  • Increased market share by developing and implementing effective sales strategies.
  • Delivered exceptional customer service by addressing client concerns promptly and effectively.
  • Gathered information on competitor activities and market trends to enhance strategic decision-making.
  • Monitored performance metrics to assess progress towards goals, identifying areas for improvement as needed.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Delivered recommendations to long-term accounts to promote brand awareness to key audience.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.

Manager Sales, Global Business Unit

Lamb Weston
02.2020 - 09.2023
  • Directed national sales for foodservice and industrial channels.
  • Coordinated cross-country teams in Japan, Singapore, Netherlands, USA, and Australia by leveraging company’s resources for market.
  • Mentored distributor sales teams to achieve volume and budget goals.
  • Key Achievements:
  • Greater Asia Excellent Performance Award (2021)
  • Salesperson of the Year, Greater Asia (2022)

District Manager – Quick Service Restaurant & Food Retail

ECOLAB
10.2018 - 01.2020
  • Expanded division scope to include food retail, developing RTM strategies and new business.
  • Achieved 20% sales growth, earning Best Sales Award in East Asia (2018).

Field Service Manager – Quick Service Restaurant

ECOLAB
12.2016 - 09.2018
  • Managed P&L and led a team of 5 associates plus distributor partners.
  • Delivered customer solutions improving satisfaction and operational efficiency.

Field Service Representative – Quick Service Restaurant

ECOLAB
08.2013 - 11.2016
  • Conducted daily store visits to identify sales opportunities and ensure product adoption.
  • Achievements:
  • Best Sales Award, Greater China (2016) with 18% sales growth.

Management Associate (Fast Track Program)

McDonald’s
08.2012 - 07.2013
  • Performed P&L analysis and operational management.
  • Implemented training programs to improve team performance.

Education

Master Degree - Hospitality Management

Tung-Hai University
09.2008 - 07.2010

Skills

Market trends

Timeline

Commercial Manager, APAC Region

Lamb Weston
10.2023 - Current

Country Manager

Lamb Weston
02.2020 - Current

Manager Sales, Global Business Unit

Lamb Weston
02.2020 - 09.2023

District Manager – Quick Service Restaurant & Food Retail

ECOLAB
10.2018 - 01.2020

Field Service Manager – Quick Service Restaurant

ECOLAB
12.2016 - 09.2018

Field Service Representative – Quick Service Restaurant

ECOLAB
08.2013 - 11.2016

Management Associate (Fast Track Program)

McDonald’s
08.2012 - 07.2013

Master Degree - Hospitality Management

Tung-Hai University
09.2008 - 07.2010

Languages

English
Full Professional

Name Native

李淯森
Felix LeeCommercial Manager