Felix Lee
Commercial Manager
Taipei,TPE
Summary
Experienced food industry professional with 11 years of expertise spanning global QSR and food service sectors. Proven leadership in sales, distributor management, business development, and process optimization. Strong track record in driving revenue growth and managing multi-million-dollar accounts across APAC.
Overview
13
13
years of professional experience
2
2
years of post-secondary education
1
1
Language
Work History
Commercial Manager, APAC Region
Lamb Weston
10.2023 - Current
- Lead USD 11m business across global QSR and Food service in market.
- Collaborate with distributors and key accounts to exceed sales targets by 35% in 2024.
- Successfully regained major QSR clients including KFC, Burger King, Domino’s, Mos Burger, and Popeyes.
Country Manager
Lamb Weston
02.2020 - Current
- Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
- Established strong relationships with key industry players for business growth and expansion.
- Implemented process improvements, streamlining workflows and increasing team productivity.
- Optimized resource allocation, enhancing operational efficiency and reducing costs.
- Increased market share by developing and implementing effective sales strategies.
- Delivered exceptional customer service by addressing client concerns promptly and effectively.
- Gathered information on competitor activities and market trends to enhance strategic decision-making.
- Monitored performance metrics to assess progress towards goals, identifying areas for improvement as needed.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Communicated product quality and market comparisons by creating sales presentations.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Manager Sales, Global Business Unit
Lamb Weston
02.2020 - 09.2023
- Directed national sales for foodservice and industrial channels.
- Coordinated cross-country teams in Japan, Singapore, Netherlands, USA, and Australia by leveraging company’s resources for market.
- Mentored distributor sales teams to achieve volume and budget goals.
- Key Achievements:
- Greater Asia Excellent Performance Award (2021)
- Salesperson of the Year, Greater Asia (2022)
District Manager – Quick Service Restaurant & Food Retail
ECOLAB
10.2018 - 01.2020
- Expanded division scope to include food retail, developing RTM strategies and new business.
- Achieved 20% sales growth, earning Best Sales Award in East Asia (2018).
Field Service Manager – Quick Service Restaurant
ECOLAB
12.2016 - 09.2018
- Managed P&L and led a team of 5 associates plus distributor partners.
- Delivered customer solutions improving satisfaction and operational efficiency.
Field Service Representative – Quick Service Restaurant
ECOLAB
08.2013 - 11.2016
- Conducted daily store visits to identify sales opportunities and ensure product adoption.
- Achievements:
- Best Sales Award, Greater China (2016) with 18% sales growth.
Management Associate (Fast Track Program)
McDonald’s
08.2012 - 07.2013
- Performed P&L analysis and operational management.
- Implemented training programs to improve team performance.
Education
Master Degree - Hospitality Management
Tung-Hai University
09.2008 - 07.2010
Skills
Market trends
Business administration
Pipeline management
Client relationship management
Teamwork and collaboration
Multitasking Abilities
Business development and planning
Sales funnel management
Problem-solving
Contract terms negotiation
Risk management
Sales strategy
Business development
New business opportunities
Timeline
Commercial Manager, APAC Region
Lamb Weston
10.2023 - Current
Country Manager
Lamb Weston
02.2020 - Current
Manager Sales, Global Business Unit
Lamb Weston
02.2020 - 09.2023
District Manager – Quick Service Restaurant & Food Retail
ECOLAB
10.2018 - 01.2020
Field Service Manager – Quick Service Restaurant
ECOLAB
12.2016 - 09.2018
Field Service Representative – Quick Service Restaurant
ECOLAB
08.2013 - 11.2016
Management Associate (Fast Track Program)
McDonald’s
08.2012 - 07.2013
Master Degree - Hospitality Management
Tung-Hai University
09.2008 - 07.2010
Languages
English
Full Professional
Name Native
李淯森