Fion Scarlett Chin
Fashion Retail/Merchandising Management, Brand Management
Taipei City
Summary
Elevating brand visibility and sales for Dickson Trading Co. Ltd., I spearheaded teams to achieve up to a 50% year-to-year sales increase. Expert in merchandise planning and staff coaching, my strategic approach to brand collaboration and social media strategy revitalized our market presence, demonstrating exceptional leadership and creative direction.
Overview
28
28
years of professional experience
Work History
Fashion Influncer / Self Media
Self-employeed
06.2014 - Current
Please refer to the other file.
Merchandising Manager
Fairmax Trading ( Shanghai ) Co. Ltd.
12.2012 - 07.2013
Merchandising Manager / Max&Co.
- MAX&Co. Ladie’s wear & accs
- Lead a merchandising team including
Senior Merchandisers : 1
Merchandiser : 2
Senior Brand Manager
Dickson Trading Co. Ltd.
05.2005 - 08.2012
Senior Brand Manager / Hogan & Roger Vivier
( 2008.11 — 2012.8. )
Operation
- Shops to be supervised : 2 plus a corner in Eda outlet mall
- Lead a operation team including
Operation Supervisor : 1
Store Manager : 1
Sales Persons : 11
- Achievements
Hogan - Average 30% year-to-year sales increase
R.V. – Average 50% year-to-year sales increase
Merchandising
- Hogan Women’s & Men’s shoes, handbags, RTW and accs
- Roger Vivier shoes, handbags and accs
- Lead a merchandising team including
Merchandisers : 2
Visual Merchandisers : 2
- Achievements
Hogan - Sell-through increase from 45% to 70%
R.V. - Sell-through of year 2011 - 80%
Merchandising Manager & FSS Manager / Ralph Lauren
( 2007.2 — 2008.10. )
Operation
- Shops to be supervised : 3
- Lead a operation team including
Shop Managers : 3
Sales Persons : 16
- Achievements
Average 30% year-to-year sales increase
Merchandising
- Ralph Lauren Women’s Black Label, Blue Label, Collection& accs
- Ralph Lauren Men’s Purple Label, Black Label & accs
- Ralph Lauren Children’s wear & accs
- Lead a merchandising team including
Merchandisers : 2
Merchandising assistant : 1
- Achievements
Women’s Black Label sell-through increase from 36% to 78%
Women’s Collection sell-through increase from 18% to 56%
Merchandising Manager / United Colors of Benetton
( 2005.5 — 2007.1. )
- United Colors of Benetton Women’s, Men’s, Kids & accs
- Lead a merchandising team including
Merchandisers : 3
Merchandising assistant : 1
Brand Manager
Dickson Trading Asia Co. Ltd.
08.2001 - 09.2003
Brand Manager / Sisley
Operation
- Shops to be supervised : 31
- Lead a operation team including
Assistant Operation Manager : 1
Operation Supervisors : 5
Shop Leaders : 33
Sales Persons : 55
Merchandising
- Sisley Women’s, Men’s & accs
- Lead a merchandising team including
Merchandisers : 2
Merchandising assistant : 1
Senior Supervisor
Chung Hseng Corp.
10.1996 - 07.2001
Senior Supervisor & Merchandiser / D&G, Multi Brands
Operation
- Shops to be supervised : 8
- Lead a operation team including
Shop Leaders : 5
Sales Persons : 24
Merchandising
- D&G Women’s, Men’s & accs
- D Squared Men’s
- Etro, D Squared, Genny, Byblos, Allesandro Dell’aqua & Roberto Cavalli Women’s
Education
Bachelor of Literature - Chinese Literature
Soochow University
Taipei, Taiwan 04.2001 -
Skills
Sales support
Competitor analysis
Product management
Brand strategy
Sales strategy
Training delivery
Staff coaching
Sales tracking
Marketing communications
Monitoring inventory
Pricing strategy
Loss prevention strategies
Merchandise presentation
Merchandise planning
Data-driven decision making
Merchandising analytics
Merchandise allocation
Merchandise selection
Store layout optimization
Content development
Social media platforms
Brand collaboration
Timeline
Fashion Influncer / Self Media
Self-employeed
06.2014 - Current
Merchandising Manager
Fairmax Trading ( Shanghai ) Co. Ltd.
12.2012 - 07.2013
Senior Brand Manager
Dickson Trading Co. Ltd.
05.2005 - 08.2012
Brand Manager
Dickson Trading Asia Co. Ltd.
08.2001 - 09.2003
Bachelor of Literature - Chinese Literature
Soochow University
04.2001 -
Senior Supervisor
Chung Hseng Corp.
10.1996 - 07.2001