Summary
Overview
Work History
Education
Skills
Timeline
Generic
Fion Scarlett Chin

Fion Scarlett Chin

Fashion Retail/Merchandising Management, Brand Management
Taipei City

Summary

Elevating brand visibility and sales for Dickson Trading Co. Ltd., I spearheaded teams to achieve up to a 50% year-to-year sales increase. Expert in merchandise planning and staff coaching, my strategic approach to brand collaboration and social media strategy revitalized our market presence, demonstrating exceptional leadership and creative direction.

Overview

28
28
years of professional experience

Work History

Fashion Influncer / Self Media

Self-employeed
06.2014 - Current

Please refer to the other file.

Merchandising Manager

Fairmax Trading ( Shanghai ) Co. Ltd.
12.2012 - 07.2013

Merchandising Manager / Max&Co.

- MAX&Co. Ladie’s wear & accs

- Lead a merchandising team including

Senior Merchandisers : 1

Merchandiser : 2

Senior Brand Manager

Dickson Trading Co. Ltd.
05.2005 - 08.2012

Senior Brand Manager / Hogan & Roger Vivier

( 2008.11 — 2012.8. )

Operation

  • Shops to be supervised : 2 plus a corner in Eda outlet mall

- Lead a operation team including

Operation Supervisor : 1

Store Manager : 1

Sales Persons : 11

- Achievements

Hogan - Average 30% year-to-year sales increase

R.V. – Average 50% year-to-year sales increase

Merchandising

- Hogan Women’s & Men’s shoes, handbags, RTW and accs

- Roger Vivier shoes, handbags and accs

- Lead a merchandising team including

Merchandisers : 2

Visual Merchandisers : 2

- Achievements

Hogan - Sell-through increase from 45% to 70%

R.V. - Sell-through of year 2011 - 80%


Merchandising Manager & FSS Manager / Ralph Lauren

( 2007.2 — 2008.10. )

Operation

- Shops to be supervised : 3

- Lead a operation team including

Shop Managers : 3

Sales Persons : 16

- Achievements

Average 30% year-to-year sales increase

Merchandising

- Ralph Lauren Women’s Black Label, Blue Label, Collection& accs

- Ralph Lauren Men’s Purple Label, Black Label & accs

- Ralph Lauren Children’s wear & accs

- Lead a merchandising team including

Merchandisers : 2

Merchandising assistant : 1

- Achievements

Women’s Black Label sell-through increase from 36% to 78%

Women’s Collection sell-through increase from 18% to 56%


Merchandising Manager / United Colors of Benetton

( 2005.5 — 2007.1. )

- United Colors of Benetton Women’s, Men’s, Kids & accs

- Lead a merchandising team including

Merchandisers : 3

Merchandising assistant : 1

Brand Manager

Dickson Trading Asia Co. Ltd.
08.2001 - 09.2003

Brand Manager / Sisley

Operation

- Shops to be supervised : 31

- Lead a operation team including

Assistant Operation Manager : 1

Operation Supervisors : 5

Shop Leaders : 33

Sales Persons : 55

Merchandising

- Sisley Women’s, Men’s & accs

- Lead a merchandising team including

Merchandisers : 2

Merchandising assistant : 1

Senior Supervisor

Chung Hseng Corp.
10.1996 - 07.2001

Senior Supervisor & Merchandiser / D&G, Multi Brands

Operation

- Shops to be supervised : 8

- Lead a operation team including

Shop Leaders : 5

Sales Persons : 24

Merchandising

  • D&G Women’s, Men’s & accs
  • D Squared Men’s
  • Etro, D Squared, Genny, Byblos, Allesandro Dell’aqua & Roberto Cavalli Women’s

Education

Bachelor of Literature - Chinese Literature

Soochow University
Taipei, Taiwan
04.2001 -

Skills

Sales support

Timeline

Fashion Influncer / Self Media

Self-employeed
06.2014 - Current

Merchandising Manager

Fairmax Trading ( Shanghai ) Co. Ltd.
12.2012 - 07.2013

Senior Brand Manager

Dickson Trading Co. Ltd.
05.2005 - 08.2012

Brand Manager

Dickson Trading Asia Co. Ltd.
08.2001 - 09.2003

Bachelor of Literature - Chinese Literature

Soochow University
04.2001 -

Senior Supervisor

Chung Hseng Corp.
10.1996 - 07.2001
Fion Scarlett ChinFashion Retail/Merchandising Management, Brand Management