Elevating brand visibility and sales for Dickson Trading Co. Ltd., I spearheaded teams to achieve up to a 50% year-to-year sales increase. Expert in merchandise planning and staff coaching, my strategic approach to brand collaboration and social media strategy revitalized our market presence, demonstrating exceptional leadership and creative direction.
Please refer to the other file.
Merchandising Manager / Max&Co.
- MAX&Co. Ladie’s wear & accs
- Lead a merchandising team including
Senior Merchandisers : 1
Merchandiser : 2
Senior Brand Manager / Hogan & Roger Vivier
( 2008.11 — 2012.8. )
Operation
- Lead a operation team including
Operation Supervisor : 1
Store Manager : 1
Sales Persons : 11
- Achievements
Hogan - Average 30% year-to-year sales increase
R.V. – Average 50% year-to-year sales increase
Merchandising
- Hogan Women’s & Men’s shoes, handbags, RTW and accs
- Roger Vivier shoes, handbags and accs
- Lead a merchandising team including
Merchandisers : 2
Visual Merchandisers : 2
- Achievements
Hogan - Sell-through increase from 45% to 70%
R.V. - Sell-through of year 2011 - 80%
Merchandising Manager & FSS Manager / Ralph Lauren
( 2007.2 — 2008.10. )
Operation
- Shops to be supervised : 3
- Lead a operation team including
Shop Managers : 3
Sales Persons : 16
- Achievements
Average 30% year-to-year sales increase
Merchandising
- Ralph Lauren Women’s Black Label, Blue Label, Collection& accs
- Ralph Lauren Men’s Purple Label, Black Label & accs
- Ralph Lauren Children’s wear & accs
- Lead a merchandising team including
Merchandisers : 2
Merchandising assistant : 1
- Achievements
Women’s Black Label sell-through increase from 36% to 78%
Women’s Collection sell-through increase from 18% to 56%
Merchandising Manager / United Colors of Benetton
( 2005.5 — 2007.1. )
- United Colors of Benetton Women’s, Men’s, Kids & accs
- Lead a merchandising team including
Merchandisers : 3
Merchandising assistant : 1
Brand Manager / Sisley
Operation
- Shops to be supervised : 31
- Lead a operation team including
Assistant Operation Manager : 1
Operation Supervisors : 5
Shop Leaders : 33
Sales Persons : 55
Merchandising
- Sisley Women’s, Men’s & accs
- Lead a merchandising team including
Merchandisers : 2
Merchandising assistant : 1
Senior Supervisor & Merchandiser / D&G, Multi Brands
Operation
- Shops to be supervised : 8
- Lead a operation team including
Shop Leaders : 5
Sales Persons : 24
Merchandising
Sales support