GEOFFREY SCOTT
SEO Content Manager
Taipei
Summary
SEO Content Manager for ResumeGenius.com. 6+ years of experience creating SEO-forward content and optimizing websites to drive traffic and convert users into paying customers. Freelance Writer on the side for websites like GoDaddy.com and Movavi.com (plus anywhere else my writing services are needed).
Overview
6
6
years of professional experience
Work History
Marketing Content Manager
Resume Genius
Taipei
01.2021 - Current
- Lead an 12-person content team of in-house content marketers
- Target high-value, high-volume keywords and optimize pages to drive traffic to ResumeGenius.com & CVGenius.com
- Helped drive 12 million clicks in H1 2021 to ResumeGenius.com's blog and core landing pages
- Work with UI/UX designers to refine key landing pages and ensure they best meet the intent of users who should land on them
Managing Editor
Taroko
Taipei
12.2018 - 12.2020
- Led a team of 4 content marketing specialists working across 2 different websites (ResumeGenius.com and LegalTemplates.net)
- Coordinated a robust content schedule, and ensured productivity and quality of every piece published on our websites
- Edited 3+ SEO-optimized pieces daily, and made sure they were put up in WordPress adhering to SEO best practices
Senior Digital Marketing Specialist
Taroko
, Taipei
03.2018 - 12.2018
- Wrote high-value blog posts that drove tens of thousands of clicks to different web properties
- Optimized underperforming pages, driving more traffic and increasing keyword rankings in the process
- Edited 5+ freelancer pieces weekly, and helped refine the work of my peers
- Executed thorough keyword and competitor research to best assess strategies for ranking pages
Digital Marketing Specialist
Taroko
Taipei
12.2016 - 03.2018
- Wrote 50+ guest posts that earned our web properties hundreds of valuable links
- Developed WordPress and minor HTML skills while building pages for our various web properties
- Learned how to perform high-level, thorough keyword research with a focus on user intent
Education
Master of Arts (MA) - History
UNIVERSITY OF NEVADA
Jan 2014
Bachelor of Arts (BA) - History
UNIVERSITY OF NEVADA
Jan 2011
Skills
- Copywriting
- Search Engine Optimization (SEO)
- Keyword Research
- Content Mapping
- Project Management
- Link Building
- Google Search Console
- Google Analytics
- Screaming Frog
- Ahrefs
- Semrush
- Mandarin Chinese (Conversational)
- Certified Professional Resume Writer (CPRW)
- Management Training Certification (2021)
Timeline
Marketing Content Manager
Resume Genius
01.2021 - Current
Managing Editor
Taroko
12.2018 - 12.2020
Senior Digital Marketing Specialist
Taroko
03.2018 - 12.2018
Digital Marketing Specialist
Taroko
12.2016 - 03.2018
Master of Arts (MA) - History
UNIVERSITY OF NEVADA
Bachelor of Arts (BA) - History
UNIVERSITY OF NEVADA
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